Mariah Coz – Profit Architecture

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The premiere program for course creators, coaches, and digital product CEOs creating an ecosystem of profitable offers and evergreen enrollment engines for year-round revenue

A Library of Launches. An Encyclopedia of Evergreen. A Collection of Cash Campaigns. 

Profit Architecture is your All-Access-Pass to every single strategy, funnel, template, and training you need to build a thriving hybrid evergreen education business fueled by courses, coaching and digital products.

STRATEGIC SIMPLICITY

Finally, you can get EVERYTHING (and I mean everything) you need to build your hybrid course & coaching business, in one place.
 
Master the holistic ecosystem of products and programs, evergreen funnels, and enrollment events to grow your hybrid, online education business without constant live launching, sales calls, or a huge team!
 
No more piecing together random trendy tactics from 10 different places, barely moving the needle. We only focus on strategies that work!

Profit Architecture includes all of our premium programs and curriculum, in one integrated and upgraded experience

We’ve combined our renowned, best-selling programs and courses such as High Ticket Hybrid, The Accelerator, Evergreen Engines, Webinar Rockstar, Virtual Event Blueprint and more into one holistic ecosystem where everything works seamlessly together.

If you’ve ever just wished you could tap into everything we’ve ever created, all of our strategies and systems in one place – this is it!

Imagine what it will feel like…
 
You’re finally creating your evergreen products and programs, seeing your happy clients chatting in your community and seeing new students enrolling as you provide value in your course group and coaching program.

• You wake up and see an email from another student who tells you that your course completely changed their life
• You feel so light and spacious looking at your calendar for the week
• You do a little happy dance when you get that “ding” on your phone: another client has joined your course or high-ticket offer without a sales call
• You get to take a few weeks off with your family over the summer without worrying about your revenue
• You are trusting yourself to make decisions, tuning into your intuition, and your friends and family tell you that you just seem more confident in yourself and your business.
• You finally feel that true fulfillment from your work, knowing you are impacting people all over the world both at scale and on a deeper level (even though you work from home in your PJs!) 

BECOME THE ARCHITECT OF YOUR LIFE

Whether you want to travel the world, make more money while working part time hours, or take 3+ months off every year to go adventuring, it’s time you design your online education business model around YOU.

What would it mean for you to…

• Add a new revenue stream where one client is worth 10-20 normal course sales?
• Enroll high-ticket clients into your group programs without sales calls?
• Double your course business without needing twice as many leads by adding a high-touch, group program that builds on the courses you’ve already created?
• Enroll clients in your courses and coaching programs year-round?
• Teach, serve and mentor hundreds of clients at scale, without the delivery bottlenecks holding you back?

A TRULY HYBRID BUSINESS MODEL

You’ve had enough of the either/or, this vs. that, right vs. wrong, binary thinking when it comes to building your online course and high-end coaching business.

You’re over the endless debate of Courses vs. Coaching, High Ticket vs. Low Ticket, Energy vs. Strategy, Evergreen vs. Launching.

The key to unlocking your next level is the strategic and intuitive integration of all of these powerful elements into one, holistic ecosystem.

• Your evergreen engine funnels feed your next live enrollment event, promo or launch
• You step into the upgraded mindset that supports your decision-making
• Your strategic low-ticket lead gen offer seamlessly leads to your programs and courses
• You combine courses, high-ticket and low ticket into a profitable product suite

YOU’RE WAY BEYOND BORING BLUEPRINTS

It’s time to put an end to the “copycat coach” and “copy-paste course creator” culture.

You know you can’t just “copy & paste” your next level – you need to learn how to start thinking like a CEO and making empowered decisions.

The days of seeking approval and permission from other people, abdicating your power and peeking at everyone else’s paper are over.

Too many coaches and course creators are copy-pasting templates and swipe files without actually learning the strategy and nuance behind why and how it works!

You’re ready to truly elevate your course & coaching business into an evergreen ecosystem that is simple, streamlined and sophisticated – by your own design.

You have an opportunity to do things in a totally fresh, fun, and fabulous way. It’s time to become the architect of your business!

Build a cyclical, sustainable, integrated course, coaching, and digital product business.

PREMIUM AND PROFITABLE 

Programs & Products

Each product in your offer suite serves a purpose and serves your audience in a unique way. These offers seamlessly flow from one to the next as upsells, cross-sells and down sells. There are 3 categories of offers that can fit into your product suite:

• Low-Ticket: $10-$200
• Self-Study Course: $200-$2,000+
• High Ticket Group Program: $3,000-$20,000+

You can choose to create a business around just one premium offer, or you can incorporate 2 or 3 of these offers. Design the product suite and model that makes sense for you

“RINSE AND REPEAT”

Signature Sales System

Establish a repeatable, signature sales system that you can re-use and deploy over and over again. We provide the tools, training, templates for the spectrum of enrollment events from super simple to sophisticated, so you can choose the best option for you, your style, your bandwidth.

• Simple Email-Based Flash Sales
• Valuable, Profitable Webinars
• Engaging Paid Live Workshops
• Epic Virtual Conferences

We give you all the strategies, tutorials, and templates for each of these powerful enrollment events, and you’ll make an empowered decision about which strategy you should focus on.

FUELED BY FUNNELS 

Evergreen Enrollment Engines

Turn the powerful sales assets you’ve created into a system for year-round enrollments so clients can join your courses & programs every day. 

Design your course and high touch programs to be ready for evergreen onboarding, and then set up the evergreen sales systems so you’re never turning away a client who is ready to join now!

Learn how to take your webinars, sales pages, emails and turn it into an evergreen enrollment engine with the help of automations, systems, and super simple tech.

There are a lot of moving parts to an online course & coaching business. 

Webinars, promotions, evergreen funnels, and oh yeah… actually delivering your course, products and programs to your students and clients! It’s a lot to wrap your head around, but there’s no reason for it to be so complicated. 

We’ve helped hundreds of our clients escape the revenue roller coaster and make more money doing work they love.

• You’ve been thinking about going evergreen with your online course or high-ticket coaching business for months or even years, but have struggled to put all the pieces together in a simple way.
• You are maxed out with clients, freelancing, or providing services and know you need a scalable income stream to break free of your current plateau.  
• You dream about the freedom and impact that comes with being a renowned course creator and premium coach in your niche, but are still stuck in comparison and overwhelm
• You don’t have the systems to scale your impact and revenue, which is currently causing you to cap clients and close enrollments (oh no!)
• You want a premium course & coaching business – with minimal overhead, designed around YOUR lifestyle and your unique personality, but you keep putting it off to finish “just one more client project” or “one more launch” (even though you know deep down, the only way to break out of that vicious cycle is to create an evergreen enrollment engine, aka funnel, for your products and programs.)

Let’s hop off the revenue rollercoaster and ditch the monthly live launches.

Stuck on the launch roller coaster, living in feast and famine mode, with no way to bring in sales when you’re not promoting live or on back-to-back sales calls? 

It’s time to hop off the live launch roller coaster, ditch the draining sales calls, and let go of the “one-size-fits-all” blueprint by designing a simple, sustainable and sophisticated product suite with an evergreen enrollment engine.

It’s absolutely essential that you create true sustainability and consistency in your online education business.

Stop stressin’ and go evergreen.

Your best customers do NOT want to wait 6 months for your next launch.

Stop turning away dream clients and students because you don’t have a way to enroll on evergreen!

Some of your best customers and students do not need to go through days or weeks of free content from you to be ready to buy something!

Your dream clients literally just want to buy the solution to their problem immediately when they see it. Think about it: people opting in for your free webinar or applying for your program waitlist need something in that moment. 

Your job is to give them that solution without barriers and without forcing them to jump through hoops. 

Don’t make them wait! 

Bottom line, you’re not serving your customers if you don’t give them the option to enroll when they actually need it most.

Break out of the monthly launch cycle. 

Building an evergreen business isn’t just great for your clients and students, increasing their motivation and sense of community. It also helps you break out of the feast-and-famine live-launch cycle. 

Having an evergreen engine in place (aka an evergreen funnel for all of your offers!) is the difference between a business that makes sales every month, and a “string of promotions that you hope work”. 

Create a process that gives you the freedom to step away when you need to take a break – without breaking your business!

“DING! You just made a sale”

…While you were watching a movie with the kids
…While you were at the farmers market on a Saturday
…While you were hiking a mountain, totally off the grid
…While you were out to lunch with friends on a random Tuesday
…While you were dealing with some life sh*t (it happens, right?)
…And yes, even while you were sleeping!

There’s nothing better than those little “cha-ching” notifications popping up on your phone while you’re living your life, serving people all over the world, and doing what you love.

An Elevated, Expanded Experience for Coaches, Course Creators and CEOs

We combine world-class training, tools and templates with convenient asynchronous support so you have everything you need to build your simple & sophisticated course and coaching business.

Design your custom roadmap to a profitable course, coaching & digital product business

Each client’s journey looks a little different. We empower you to follow your strategic plan and become the “architect” of your business through these powerful programs. You can follow our step-by-step paths, or create your own adventure!

High Ticket Hybrid

High Ticket Hybrid is our unique application-based enrollment process for scaling an evergreen high ticket group program without sales calls. This program is everything you need to validate, pre-sell, launch and evergreen a high ticket program.

Evergreen Engines

Streamline your online course sales with an elegant, effective evergreen sales funnel your customers will love! Hop off the revenue rollercoaster and ditch the monthly live launches. This program will show you how to validate, pre-sell, launch and evergreen your signature self study course. 

Your First 1K

Get your first or next 1,000 email subscribers with our timeless list-building techniques. Launch & evergreen a low ticket digital product, following our step by step action plan and fill-in-the-blank templates.

Virtual Event Blueprint
 
Every single template, script, and SOP for hosting profitable virtual conference style events that sell your high ticket program or signature course. This is the exact process my clients and I have used to have our biggest launches ever and bring in hundreds of warm leads at a time. 

Champagne Client Content

The content marketing strategy specifically designed to sell your courses and group programs! Elevate your messaging and start attracting perfect fit clients. Whether you blog, podcast, make youtube videos, livestream, send emails or post on social media – these timeless evergreen content themes never go out of style.

So much more!

Scale your current offer, expand your product suite with another product or program, or tap into a new sales strategy. You’ll implement a cyclical, seasonal ecosystem of promotions and evergreen throughout the year for sustainable growth.

THE TEMPLATE VAULT

Never get stuck staring at a blank page again.

Infuse your own creativity into our tried and true templates for everything: webinar slides, sales pages, email sequences, ad copy, social selling responses and so much more!
 
Our belief is that you should never have to start from a blank page (or slide deck!), but you should always add your unique voice and personality to the structure we provide. You’re not just copy-pasting without context: you’re learning why and how the strategies work so you can apply these skills to anything you sell, at any price point,  for the rest of your career!

Exclusive bonuses you can’t get anywhere else!

MAP YOUR MODEL ANNUAL PLANNING SESSION

Map Your Model is our proprietary annual and quarterly planning system for course creators, coaches and CEOs that helps you prioritize what to work on in what order for the most leverage in your business.

“ICONS” VIRTUAL EVENT RECORDINGS VAULT

Crack open the vault of previous virtual conference recordings anytime you need inspiration or want to watch these exclusive sessions!

UPSELLS & DOWNSELLS TRAININGS

Learn how to add strategic upsells and downsells to your funnels and promotions, email templates included!

MILLION-DOLLAR VIRTUAL EVENT DEBRIEF

Peek behind the scenes at our own virtual event debrief: all the numbers, metrics, conversion rates, ad spend and more. This is a juicy look inside a profitable virtual event!

ALL THE TOOLS, NONE OF THE RULES

Profit Architecture holds nothing back.

Implement all of the same strategies our clients have used to reach their goals, host life-changing live promos, create evergreen revenue, and more. Mix and match to create your own custom strategy with these action-oriented tools, trainings, and templates. Everything is at your fingertips and ready to go!

Webinars
Master the art and science of webinars for selling both premium courses and high-ticket group coaching programs. We are known for our unique approach to making webinars fun, engaging, and valuable!

Evergreen Funnels
You will have the tools, templates, and training to build an evergreen funnel for any offer at any price point. Create evergreen engines for your low-ticket lead generator offers and your premium courses & high-ticket programs

Virtual Events
If you’ve attended one of our epic virtual events, you know the magic these create for your business! This is a true “swiss army knife” strategy that combines lead gen with brand building, sales and revenue all in one!

Joint Ventures
We primarily focus on joint venture webinars, but the principles apply to all sorts of partner-based promotions. This is a powerful “all in one” strategy that combines lead generation with revenue and sales at the same time, while building your brand recognition!

Social Selling
Social selling is being able to answer questions from potential clients in the DMs in a way that helps them make an empowered decision to enroll. We incorporate this personal touch into everything we do, and we give you all the scripts for overcoming objections.

Paid Live Workshops
Want to get paid to pitch your program? Paid live workshops are a way to attract warm, qualified leads that you can then invite into your higher-ticket programs after the event. We give you all our strategies for turning a simple paid workshop into new clients!

Flash Sales
Flash sales are super simple and yet very powerful. You can deploy a quick and simple flash sale whenever you need a revenue infusion in just a matter of days. Some of our clients have replaced their launches and live promotions with just a few flash sales a year, with fabulous results!

Pre-Selling
The power to pre-sell anything means you can validate your new offer ideas before creating all the content. This is a crucial skill for course creators and coaches. Whether you’re pre-selling a small digital product or your most high-end mastermind, pre-selling is essential.

And so much more!
Upsells, downsells, cash infusion campaigns, offer design, product suite, mindset – it’s all covered in Profit Architecture! Over the years, we’ve always created exciting new ways of selling courses, programs and digital products. We continue to innovate and test new ideas, which we always share with our clients first!

DESIGNED FOR IMPLEMENTATION

We believe each individual strategy, when implemented, is worth the entire investment on it’s own. 

Just one webinar, one upsell, one sales page, one funnel, one offer, or one event would be the value of this entire program. When you combine them into a strategic ecosystem, you are literally unstoppable!

You’ll have access to all of these signature sales strategies to incorporate into your business model. Whether you choose to focus on mastering just one, or layering on 2-3 of them, it’s all at your fingertips.

TIME-SAVING TOOLS

We provide templates for email sequences, webinar slides, sales pages, evergreen funnels — it’s all in here. 

The tools, templates, and strategies in this program will save you hundreds of hours.

The result is that you have everything you need to create a consistently profitable online education business.

ACTION WITHOUT OVERWHELM

Follow our day-by-day project plans or choose your own adventure. 

If you like to have a clear path laid out for you, you got it! We’ve got week-to-week project plans for each process you can follow.

If you prefer to mix and match, choose your own adventure and be the architect of your experience, we encourage that creativity too!

You decide what to start with based on your situation and goals, using our planning tools. 

Profit Architecture is everything you need, in one no-brainer package

Discover your unique path, with the tools to make empowering decisions about your business. 

We give you the tools, training, and templates for all of the strategies, so you’re never starting from scratch. We give you all the building blocks and simple strategies for you to craft into your ideal evergreen education business.

You’re not just copying-and-pasting without context: what makes this program so different is that you’re going to understand why and how these strategies work, and how to apply them to your unique business. These skills will serve you for life. 

Most importantly, you will trust yourself, tap into your own intuitive intelligence, and confidently make your own decisions about your pricing, product suite, funnels, promotions and more.

From Simple to Sophisticated
 
Whether you choose to design a simple and focused business with one offer, one sales system, and one funnel – or you design a business with multiple offers at every price point, multiple enrollment engines and everything firing on all cylinders, Profit Architecture will help you go wherever your ambition will take you!

SIMPLE & FOCUSED
You can choose to build a low-key, low-overhead business with one offer, one funnel, and one enrollment engine. Keep it simple and chill!

PLAYFUL & PROFITABLE
You can experiment with having 2 or 3 products and programs at different price points, and combine one or two sales strategies into your plan, make it fun! 

SOPHISTICATED EXPERT
You may choose to have an offer at every price point, multiple evergreen engines and a mix of advanced enrollment events as you scale

Tap into 8+ years of experience, expertise and the strategies trusted by hundreds of experienced CEOs like you.

The next phase of your business-building journey will be as unique as your fingerprint, but you don’t have to do it all alone without any guidance!

I wanted to create a program that encourages experimentation and empowers you to make CEO decisions for your own business, while offering you the support and experience of having worked with thousands of successful course creators, coaches and digital product CEOs over the last 8+ years. 

This is the pivotal moment where just one idea or strategy you learn has the power to put you on the trajectory to your goals faster than you imagined.

Who is the perfect fit for Profit Architecture?

• You’re ready to jump in and take inspired action. You’re a self-motivated, go-getter.
• You have a long-term mindset and can see why you’re planting seeds now to harvest later.
• If you fall down, you get up again and keep going. You already know there are no silver bullets – just hard work and a positive attitude!
• You take complete and total personal responsibility for your results. No program or course is going to hand you results, you are solely responsible for how you use these tools.
• You want to take your existing business or work (coaching, freelancing, services, brick and mortar, products, etc) and shift in the online course & group program model.
• You’re a successful course creator stuck in the launch ‘feast or famine’ cycle and you need an evergreen funnel yesterday. 
• You have the business basics in place – you’ve sold *something* online and are established enough to take action when given the tools and strategy.
• You already have a minimum of 300+ email subscribers or a platform of some sort (i.e., social media following, YouTube channel, website, blog, etc.). The more the better!
• You know how to make web pages and checkout forms. You won’t get hung up on creating something like a simple landing page.  
• You’re ready to DIY your sales page, slides, and tech, OR are willing to hire help to do those things.  
• You’re ready to invest time, money, effort, and resources in yourself and your business 

Unique Vision, Shared Values

Our clients are all incredibly unique, diverse, and building their own visions – yet we share the same values that drive us.

A CLEAR & SPACIOUS CALENDAR
We desire time freedom with our financial freedom. Abundance comes in many forms – and luxury is a clear calendar with lots of space for creativity and flow!

PUTTING LIFE & FAMILY FIRST
We are committed to our business and our clients, but we know that our personal well-being, our family, and our loved ones come first. Success is meant to be shared!

LONG TERM SUSTAINABILITY
We aren’t just looking for a quick win – we are making decisions for our future. That means looking for sustainability and resilience for years to come.

You can do this from where you are starting, with what you have now.

Every single client has come to us just like you – super busy, a full plate, commitments, responsibilities, deadlines and feeling a little stretched. That’s life! And look at the amazing things they’ve created!

Go from “that’s impossible” to “that’s my new normal”