Brett Kitchen & Ethan Kap – P2 Virtual Selling Accelerator: Master Virtual Insurance Sales in 5 Days

Transform Your Insurance Practice with Proven Virtual Selling Strategies from Industry Leaders

The Brett Kitchen & Ethan Kap P2 Virtual Selling Accelerator is a comprehensive 5-day intensive training program designed specifically for insurance professionals who want to master the art of virtual selling. Developed by industry veterans Brett Kitchen and Ethan Kap, who have generated over $50 million in IUL and annuity commissions, this program delivers battle-tested strategies for closing deals remotely.

Why Virtual Selling Mastery Is Essential for Modern Insurance Professionals

The New Reality of Insurance Sales

Virtual selling has evolved from an optional skill to an absolute necessity in today’s insurance marketplace. The ability to effectively sell and close deals remotely opens doors to:

• Expanded geographic reach beyond your local market
• Increased flexibility in your work schedule and lifestyle
• Higher income potential through more efficient use of time
• Better work-life balance while maintaining professional growth

Understanding the Virtual Selling Challenge

Brett Kitchen and Ethan Kap recognize that virtual selling presents unique challenges compared to traditional face-to-face meetings:

• Limited rapport building without in-person interaction
• Increased distractions in the prospect’s home environment
• Reduced non-verbal communication cues
• Higher risk of prospects shopping your recommendations with other advisors
• Technical barriers that can interrupt the sales flow

The P2 Virtual Selling Accelerator addresses each of these challenges with proven solutions developed over 10+ years of successful virtual selling.

Program Structure: 5 Modules to Virtual Selling Mastery

Module 1: The Presuppositional Playbook Psychology

Master the foundational mindset shift required for virtual selling success. This module introduces the revolutionary Presuppositional Selling methodology that transforms how prospects engage with you virtually.

Key Components:

• The 13-Step First Appointment Playbook – A systematic approach to conducting powerful first appointments
• The PLI Power Switch Principle – Flip the power dynamic to position yourself as the authority
• The Credibility Transfer Technique – Leverage borrowed credibility even when prospects don’t know you
• The Decision Matrix Framework – Master all 4 critical keys that most producers miss
• The Golden Thread of Motivation – Keep prospects engaged throughout the entire sales process

What You’ll Learn:

• How to steamroll the first 6 common objections in the opening minutes
• The 20-minute phone appointment system that requires no technology
• Rock-solid appointment setting strategies to eliminate no-shows
• The “Fried Chicken Rule” for maintaining prospect engagement
• How to stop competitors and incumbents from sabotaging your deals

Module 2: The Objection Exterminator System

Predict and eliminate objections before they arise using the proven Pre-emptive Strike methodology. This module provides completely scripted responses to every conceivable objection.

Objections You’ll Master:

• “I’ve never met you in person”
• “This seems too good to be true”
• “I need to think it over”
• “The fees are too high”
• “I want to talk to my [advisor/spouse/CPA] first”
• “Why haven’t I heard of this before?”
• “I’ve heard bad things about annuities/IULs”
• “Can you just send me the illustration?”

Advanced Strategies Include:

• The 6-step framework for overcoming any objection
• Mind-reading techniques to anticipate concerns before they’re voiced
• The “Ex-Wife” secret for getting messages through without seeming needy
• 5-step confirmation sequences to drastically reduce no-shows

Module 3: Mastering “The Setup” and Your 2nd Appointment

Convert interest into commitment with a perfectly orchestrated second appointment process. This module includes done-for-you presentations worth millions in commissions.

Essential Elements:

• Emotional engagement techniques for virtual environments
• Proof-stacking strategies to support every claim
• Virtual presentation best practices for maximum impact
• How to close without showing illustrations (when appropriate)
• Post-appointment follow-up sequences that multiply closing rates

Bonus Resources:

• Virtual Annuity Presentation (PowerPoint with scripting)
• Virtual IUL Presentation (PowerPoint with scripting)
• Between-appointment video scripts (4 templates included)
• The Rebound Presentation for market volatility objections

Module 4: Getting Them to Sign on the (Virtual) Line

Master the three critical closes required for virtual selling success. This module covers the entire closing process from application to policy delivery.

The Three Essential Closes:

1. Closing the Deal: The Application – Master e-app completion remotely
2. Post-Application Close – Solidify commitment during underwriting
3. Post-Approval Close – The counterintuitive process that prevents falloffs

Advanced Closing Strategies:

• Why you should never immediately announce approvals
• The 3 pre-approval steps that lock in the sale
• Virtual policy delivery protocols that eliminate chargebacks
• Compliance-approved recording methods for your protection

Module 5: Virtual Technology Made Easy

Simplify the technical aspects of virtual selling with step-by-step guidance on essential tools and platforms.

Technical Training Includes:

• Screen sharing mastery – Best platforms and professional usage
• Video conferencing setup – Lighting, backgrounds, and equipment
• Professional webcam techniques – Including smartphone alternatives
• Text messaging strategies – 3 advanced methods beyond reminders
• Online seminar systems – Group leverage for scalable growth
• Compliance recording solutions – Protect yourself and satisfy requirements

BONUS MODULE: Unlimited Facebook Annuity Lead Flow

Generate dozens to hundreds of qualified leads monthly using proven Facebook advertising strategies specifically designed for annuity prospects.

Exclusive Benefits:

• Target baby boomers who spend 5+ hours daily on mobile devices
• Done-for-you ad templates that generate appointments
• Access to the secret weapon – The exact Facebook ads specialist used by Brett and Ethan

Proven Results from Program Participants

Real Success Stories:

Gene B. (34-year industry veteran):

“Yesterday & today is more valuable than the vast majority of what I have learned over the past 34 years! As an avid studier of people, behavioral aspects, & psychology, this hits all those points.”

Chris O.:

“Wish I would have had this prior to working my initial leads! Would have avoided bungling 46 leads! Everything I have been taught was amateur hour before you guys!”

Lee P.:

“The Master Closer and P2 program reveals what goes on inside both the prospect and sales person and gives a professional the attitude, skills and tools to serve the client & themselves in a more efficient and effective way.”

Matthew P.:

“I used it last week to secure a call. It was pure magic!”

Investment and Guarantee Details

Program Investment: $1,497

This comprehensive training program includes:

• 5 days of live intensive training with Brett Kitchen and Ethan Kap
• Lifetime access to recordings and materials
• All presentations, scripts, and templates mentioned above
• Up to $2,000 in bonus tools and training
• 90-day action-based guarantee

Value Comparison:

• Previously available only to clients paying $2,500-$5,000 monthly
• Strategies responsible for $50+ million in commissions
• Less than $4 per day over one year
• Fastest path to 6-figure annual insurance sales

Who Should Enroll in the P2 Virtual Selling Accelerator

This program is ideal for:

• Insurance agents transitioning to virtual selling who want proven systems
• Experienced virtual sellers looking to dramatically increase close rates
• Agency owners who want to train their teams in cutting-edge techniques
• Independent producers seeking geographic expansion opportunities
• Anyone serious about building a modern, scalable insurance practice

Conclusion: Your Path to Virtual Selling Mastery

The Brett Kitchen & Ethan Kap P2 Virtual Selling Accelerator represents the most comprehensive virtual selling system available to insurance professionals today. By combining proven psychological frameworks, battle-tested scripts and presentations, and practical technical training, this program delivers everything needed to build a thriving virtual insurance practice.

Unlike generic sales training, this program is specifically designed for insurance professionals selling annuities and IULs virtually. Every strategy, script, and technique has been tested and refined through thousands of real virtual sales interactions.

The combination of Presuppositional Selling psychology, pre-emptive objection handling, and systematic closing processes creates a powerful framework that transforms virtual selling from a challenge into a competitive advantage.

With the insurance industry’s continued evolution toward digital engagement, mastering virtual selling isn’t just an option—it’s essential for long-term success. The P2 Virtual Selling Accelerator provides the roadmap, tools, and support to make that transformation both achievable and profitable.

Take action today to secure your spot in this limited-enrollment program and join the ranks of top-producing virtual insurance professionals who have discovered the power of the P2 system.