Blair Enns – Pricing Creativity 2023

Proof Course:

A Guide to Profit Beyond the Billable Hour
What’s Inside:
Principles
Introduction: What Price for a Logo?
Price Like a Marketer
Inputs, Outputs, or Value: What Are You Selling?
The Many Ways in Which You Deliver Value
Rules
Price the Client, Not the Job
Anchor High
Say a Price Before You Show a Price
Master the Value Conversation
Offer Options
Limit Unpaid Proposals to One Page
Tips
Constructing Your Proposals
Pricing Models
Negotiating
The Next Level