Dream Big Designer by Meredith Cancilla: Build Your Profitable Design Business

Introduction

Are you a designer yearning for the freedom to choose when to leave your 9-5 job, how much you earn, and when to take that tropical vacation? Discover how to transform from an overwhelmed freelancer into a CEO designer with Dream Big Designer by Meredith Cancilla.

What is Meredith Cancilla – Dream Big Designer?

The Dream Big Designer is an online course designed to help designers build their own successful design business. The course teaches you how to attract great clients and manage a profitable business. It includes eight easy-to-follow modules that you can do at your own pace.

The course offers over 30 helpful tools like templates and checklists. It also teaches you how to use professional software and gives personal feedback on your work. Plus, you get to join a private group for more support and networking.

Meredith Cancilla uses simple, practical advice to guide you through improving your design skills and business know-how. This course is great for designers who want to take control of their careers and grow their businesses​.

📗 PROOF OF COURSE (5.85 GB):

The Desire for Freedom in Your Design Business

As a creative professional, you want more than just knowing where your next design client is coming from—you crave freedom. The freedom to:

• Leave your 9-5 for clients who value your creativity, expertise, and time.
• Control your earnings each month—today and twenty years from now.
• Decide when to hire teammates, embark on that tropical getaway, or invest in that designer bag you’ve been eyeing.

The Struggles of Freelance Designers

Is your design studio running on lowball leads, meager hourly rates, and inconsistent marketing? This means:

• Clients wanting endless revisions and “just a logo” won’t lead you to financial freedom.
• Working on your business is on the back burner because client work consumes your time.
• One-off projects from corporate clients limit where your design skills can take you.
• Attempting TikTok without a solid marketing plan feeds comparison and mindset issues.

But there’s a solution to build systems you can rely on, processes that work for you, and a marketing plan that attracts clients who appreciate your value.

Introducing the Dream Big Designer Pathway to Profitability

Transform your design business with our unique process for moving from an overwhelmed freelancer to a CEO designer.

Step 1: Set the Foundation for Your Design Business

• Develop your brand positioning using our designer-specific brand checklist.
• Ensure every piece of content—from contracts to captions—attracts and retains ideal clients.

Step 2: Land Soul-Filling Ideal Design Clients

• Say no to clients who don’t value you.
• Say yes to clients who respect you as an expert—and don’t think twice about paying your invoice.

Step 3: Craft Stand-Out Design Services

• Create offers so clear that clients are primed and ready to say yes before hopping on a sales call.
• Stand out from the crowd with compelling design services.

Step 4: Develop a Success-Oriented Sales Strategy

• Overcome the fear of selling—the number one hangup in growing your design business.
• Sell without feeling salesy and book client after client.

Step 5: Build Boss-Level Systems and Workflows for Your Design Agency

• Eliminate overwhelm from to-do lists and follow-ups.
• Implement systems that keep your creative spirit thriving.

Step 6: Establish Swoon-Worthy Client Experiences

• Provide a client experience so smooth they’ll ask how they can give a testimonial.
• Turn clients into raving fans of your design agency.

Step 7: Serve and Market Your Design Services with Consistency

• Market from a place of abundance, not scarcity.
• Use our signature framework and scripts to boost leads, nurture relationships, and land testimonial-worthy clients.

Step 8: Design a Sustainable, Profitable Growth Plan for Your Design Business

• Create a pathway for success today, in three months, and when you want to take that week-long vacation or a paid maternity leave.

Overcome Mindset Blocks Holding Back Your Design Business

It’s time to address the mindset issues we’d rather avoid:

• Wondering how to start your design business.
• Saying yes to freelance design jobs just to pay the bills.
• Letting perfectionism hinder real business decisions.

These overwhelming realities can keep you from starting or growing your profitable design business.

But we want you to have more.

Achieve More with Your Design Business

• More brand and web design projects that excite you every day.
• More income to hire out work that doesn’t bring you joy.
• More creative direction over projects you’re proud to showcase.
• More time to dream and plan for the life you want to live.

Student Success Stories in the Dream Big Designer Program

“I raised my rates and booked my first three clients—all within the first couple of weeks of the course!

Before Dream Big Designer, I was unhappy at my full-time design job. After quitting, I struggled with pricing and process. Now I’ve raised my rates and confidently charge what my work is worth.”

—Stephanie Hinson, Brand and Graphic Designer

Tired of Letting Imposter Syndrome Hold Back Your Design Business?

Is there anything more defeating than stalking competitors on Instagram for “inspiration,” only to second-guess your entire business plan?

You know that scrolling isn’t bringing your next design client, and studying others’ Reels won’t give you the part-time hours with full-time pay you desire.

But you know what will? A plan, a system, and a guide to get you there.

Build a Profitable Design Business with a Proven System

With our proven process and trusted systems, you can create a design agency—and a lifestyle—where you (not your clients) are in control.

The multi-six-figure annual income didn’t arrive overnight. We had to take on low-paying projects and demanding clients to learn a better way. Now, we’re handing over the exact tools used to build and scale a successful design business.

Join Dream Big Designer Today

An online course for designers who want to create an agency-style design business that attracts dream clients—and finally feel like they’re in control of their future with a profitable system for growth.

Benefits of Joining Dream Big Designer

• Access to the exact templates used in a multi-six-figure design agency.
• A proven method to consistently attract high-budget design clients.
• Tools to build a massive following that chooses you over the competition.
• Freedom and flexibility to set your own hours, travel when you want, and still make great income.

Avoid the Pitfalls

• Stop spending hours designing processes and templates from scratch.
• Stop worrying about where your next client is coming from.
• Stop charging less than your design services are worth.
• Stop feeling like you need to work more hours to make more money.

What’s Included in Dream Big Designer

• 8 Self-Paced Modules: Packed with training videos you can replay forever.
• Over 30 Templates and Checklists: Content Planning Calendar, Offer Suite Workbook, Profit and Loss Spreadsheet, and more.
• Agency-Level Software Training: Learn tools like Dubsado and Asana with exact steps to duplicate success.

Who Is Dream Big Designer For?

• In-house designers wanting to start a design business side-hustle and leave their 9-5 job.
• Freelancers jumping between contract work seeking consistent, profitable clients.
• Art Directors and Creative Directors needing guidance on processes and systems.
• Designers ready to implement processes to plan for their future, not just next month’s rent.
• Designers desiring freedom to take vacations without worrying about their business.

Are You Ready to Transform Your Design Business?

• Grasp the business side of design.
• Find and keep the right design clients.
• Get scripts and confidence to own your sales calls.
• Build the foundation for $5k, $10k, and even $30k months.

Focus on a Lifestyle-Driven Design Business

While income goals are significant, steady and sustainable growth matters more than a one-size-fits-all number. In Dream Big Designer, we focus on landing quality clients and building an ecosystem with software and teammates that create a seamless customer journey for a secure financial future.

The Modules of Dream Big Designer

Module 1: Build a Powerful Brand Foundation for Your Design Business

• Learn how to build a business plan positioning you as an expert.
• Optimize your website to attract higher-paying design clients.
• Protect yourself legally with essential resources.

Module 2: Understand and Attract Ideal Design Clients

• Clearly identify your ideal client.
• Strategically market to them so they say yes before the sales call.

Module 3: Create Scalable, High-End Design Offers

• Master pricing psychology and revenue planning.
• Develop an offer suite that speaks directly to your ideal audience.

Module 4: Develop a Consistent, High-Converting Sales Strategy

• Gain confidence in sales calls with high-converting roadmaps and scripts.
• Create a funnel that reduces barriers and sells for you.

Module 5: Optimize Your Systems for Scalability in Your Design Agency

• Learn tools to host the client booking process.
• Save time and creative energy with automation.

Module 6: Design Obsession-Worthy Client Experiences

• Provide a personalized, professional design process.
• Reduce the number of emails and messages you manage.

Module 7: Master Your Marketing for Your Design Business

• Sell your design services without feeling salesy.
• Convert social media followers into paying clients.

Module 8: Generate Intentional Growth Tactics for Your Design Agency

• Plan to expand your company with passive income products.
• Hire teammates to support you, including job posting templates.

Exclusive Bonuses for Dream Big Designer Students

Bonus 1: Rates Calculator Spreadsheet for Your Design Business

• Access the spreadsheet used to build $30k months and income goals.

Bonus 2: Dubsado and Asana Templates for Design Agency Efficiency

• Use our exact templates to streamline deadlines and follow-ups.

You’re Not Alone in Building Your Design Business

We threw all our chips in—and it worked. After personal loss, we realized life was too short to live on someone else’s schedule. Leaving a 9-5 agency job, we launched a design business from a studio apartment. It wasn’t easy, but we knew there was more.

Now, we’d love to cheer you on as you build the design business of your dreams.

Imagine the Design Business and Lifestyle You Desire

• Make Real Money Doing What You Love: You’re meant for more than an unfulfilling 9-5.
• Attract Consistent, Recurring Design Clients: Build a waitlist of dream clients.
• Build a Business Around Your Lifestyle: Create systems for recurring revenue and enjoy life.

Let’s Transform Your Design Business Together

• Build a powerful brand foundation.
• Understand and attract ideal clients.
• Create scalable, high-end offers.
• Develop a consistent, high-converting sales strategy.
• Optimize your systems for scalability.
• Design obsession-worthy client experiences.
• Master your marketing.
• Generate intentional growth tactics.

Conclusion

Don’t let overwhelm and imposter syndrome hold back your design business any longer. Join Dream Big Designer by Meredith Cancilla and transform your passion into a profitable design agency. Achieve the freedom, financial success, and lifestyle you’ve been dreaming of.

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