Troy Ericson – Email List Management Certification 2023 (FULL COURSE + VIDEO)

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The life of a copywriter is stressful:
– You have to fight for jobs that dozens of other highly qualified writers are applying for. You hope & pray that you get chosen. Usually, you don’t
– If the client does reach out to you, they haggle you down on your per email rate or want you to work hourly.
– They don’t usually pay you 100% up front.
– Then you work on writing the emails in a Google Doc & turn them in on time.
– Then the client asks you to make a bunch of revisions. It’s something little that probably won’t make a difference. But you keep going back & forth to make them happy. Sometimes they even ask you for extra little favors.
– When you follow up about getting paid, the client doesn’t give you a straight answer.
– Maybe they pay you. Maybe they don’t.
– You never find out how your work performed. Which means you can’t get paid rev share, even if your copy CRUSHES for them.
– So you vow to never work with that client again.
– And even if the project does go well, they usually don’t need your services again for awhile.
– Which means you have to spend more time trying to find another client to replace them.
And the cycle repeats itself over & over & over.
You live a life of feast or famine. Some months are great, others, not so much.
In fact, you spend more time hunting for new copywriting clients than you do working. Which doesn’t pay the bills.
My name is Troy Ericson.
. And if you can relate to any of what I just said, I’m going to show you how to stop working with ‘little league’ clients.
And build true & lasting partnerships with REAL businesses who happily pay $2-5k/mo for Email List Management.
I’ve used Email List Management to collect over $3,640,000 in my business since 2020.
Now, I’m not promising that you’ll make that much. In fact, most people won’t.
BUT. I do have a LOT of students who use Email List Management to get amazing results for their clients. and make $10k, $15, or even $19k per month:
I’ll show you more success stories in a moment.
But first, you’re probably wondering how we do it.
Me & my students use a strategy called ‘Email List Management’, which works like this:
– Get paid $2-5k PER month, up FRONT.
– Sign into the client’s ESP (where they send emails from)
– Write that day’s email.
– Do a quick ‘deliverability check’.
– Send the email.
– Repeat each day for 1 month.
– At the end of the month, get paid rev share bonuses.
– Client pays you up front for month #2.
– Rinse & Repeat for months or years to come.
It really is that simple.
Here are all the lessons under each module:
Module #1: The Mindset of an Email List Manager
1.1: Copywriting vs Email List Management (Why does ‘ELM’ make more money?)
1.2: ‘ELM’ Success Stories (PROOF that you can be next)
1.3: The $30k/mo Mindset + Productivity Hacks
1.4: How to use this Program & where to find HELP!

Module #2: How to Write High-Converting Emails
2.1: Finding Endless Writing Ideas (Research Hacks)
2.2: The 5 Types of Emails That Work Over & Over
2.3: The 7-Point Checklist to Perfect your Emails
2.4: Unique Subject Lines, From Names, & Link Hacks
2.5: How to Create NEW Promos (even better than holiday sales)
2.6: How to run a Launch (Huge $$$ Potential)
BONUS: Ecom Emails w/ Brennan Hopkins
BONUS: Affiliate Emails w/ Christian Davis
BONUS: Edit Old Emails to be New Again w/ Jerrod Harlan
BONUS: 6 Emails that Boost Opens, Clicks & Sales. Guaranteed!
BONUS: Quick & Easy Split Test Wins w/ Jerrod Harlan
BONUS: SMS Marketing w/ CJ Flood
BONUS: Sample 30 Day Content Plan
BONUS: Email Paramedic Swipe File of 100+ Best-Performing Emails

Module #3: Bulletproof Strategy & Automation
3.1: My Exact Email List Management Strategy
3.2: What to do when you sign into an ESP
3.3: Broadcasts vs Automations
3.4: The Key Automations You Must Set Up ASAP
3.5: Automatic ‘Follow Up’ Emails (Extra 12% Sales)
3.6: Creative ways to make HIGH-ticket sales
3.7: How to think about Stats (even after iOS 15)
3.8: How to Track Sales (and get paid bonuses)
3.9: Grow your Email List for Free (Re-engagement)
BONUS: Make Money when people Unsubscribe
BONUS: 7 Figure Company’s Email Marketing Strategy
BONUS: My Exact Email Automation Templates
BONUS: My Exact Email Stat Tracking Sheet
BONUS: My Exact Client Research/Onboarding Document

Module #4: Deliverability
4.1: How much can you make w/ better Deliverability?
4.2: How to tell if you have Email Deliverability Problems
4.3: What causes Good or Bad Email Deliverability?
4.4: How to avoid the Gmail Promo Tab (Anti-Promo Tab Code – up to 2x open rates)
4.5: How to get out of Spam, Pt 1 (DKIM/SPF/DMARC)
4.6: How to get out of Spam, Pt 2 (Segmenting)
4.7: How to get out of Spam, Pt 3 (Faster Results)
BONUS: Email Deliverability Q&A
BONUS: How I got my first ‘ELM’ client out of spam
BONUS: How to choose or migrate your ESP

Module #5: How to quickly find & close CLIENTS
5.1: You’re only 3-5 clients away from $10k+/mo
5.2: What to Offer & How Much to Charge
5.3: Personal Branding – Avoid ‘Client Turn-Offs’
5.4: Upsell your past/current clients into ‘ELM’
5.5: Getting Referrals & Testimonials w/ Brian Speronello
5.6: The right way to get clients from Social Media
5.7: My ‘Ask & Show’ Client-Getting Strategy
5.8: Cold Emails that get Clients w/ Andrew Hodukavich
5.9: My Personal Sales Script (for calls or messages)
5.10: How to set up all the ‘Client-Closing Tools’
5.11: Payments, Contracts, & Onboarding Templates
BONUS: The Email Paramedic Certified Job Board
BONUS: How to Get Clients w/ Sean Ferres
BONUS: How to transition from a Job to Freelancing

Module #6: Going from freelancer to business/agency owner
6.1: How I went from 0–>7 Figs (and my plan for 8)
6.2: Freelancer, Agency Model, or Business Owner?
6.3: Creating a UNIQUE High-Ticket Offer
6.4: Should you create a low ticket info-product?
BONUS: How I “easily” 5x’d a client’s business
BONUS: Facebook Ads with Loren Pinilis
BONUS: YouTube Ads with Brian Moncada
AI Module: The BEST ways to use AI
1. How to write your 1st (or next) GREAT email w/ AI
2. Research & Write for New Niches/Clients