Sherman Standberry – Social Ads Mastery Program

File size: 1.06 GB

Learn how to Grow Your business with Social Ads

Stop Wasting Money and Start Advertising like a Pro!

Our agency built the Social Ads Mastery program to help you self-manage your social ads campaigns by equipping you with the exact blueprint we use to produce 5 to 7-figure returns for hundreds of clients.

You don’t want to miss this opportunity if:

• Your social media ads are not working: You will learn our proprietary AGENCY FRAMEWORK to create highly effective social media ads for your business – including copywriting, media selection, and more! [Instructions + Graphic templates provided]
• You are not using the best campaign structure and audiences: You will learn the BEST AUDIENCES to target and the BEST CAMPAIGN-TYPES to select for the best results [And Avoid Garbage Clicks]
• You are not optimizing the performance of your ads: You will learn all of the performance triggers you need to measure and the EXACT STEPS you need to take to optimize any advertising campaign [Guide Provided]
• Your social media profile is not optimized: You will learn how to design an effective social media profile that helps you BUILD TRUST and credibility amongst the people who see your ads
• You are not using Ad Tracking correctly: You will learn the best-practices on how to use ad tracking to CAPTURE people who interact with your ads into audiences and MEASURE the ROI of your ads
• You don’t know your numbers: You will learn how to calculate the true VALUE of a customer in your business, the MAXIMUM you should spend to acquire that customer, and HOW MANY customers you need to break even. [Calculators provided]
• You don’t know how much to spend: You will learn how to calculate the EXACT amount of money you need to spend to grow your business through social ads. We provide two, fail proof ways to calculate your budget. [Calculators provided]
• You don’t know who your best customers are: You will learn how to define your target audience and the PSYCHOLOGY behind how they buy products and services like what you offer. [Checklists provided]
• You don’t have a step-by-step conversion system: You will learn 3 proven sales funnels that are used by some of the FASTEST-GROWING companies in the world. You will be able to pick the funnel that applies to your business and price point. [Guide provided]
• You don’t have effective brand assets: You will learn how to make the BEST IMPRESSION by using best-practices for your website, landing pages, videos, graphics, photos, and more. [Checklists provided]

What’s Included

• Social Ads Mastery Program – Full Course (1-Year Access) – $6000 Value
• Our Canva Graphic Design Library – $5000 Value
• Ad Optimization Playbook – $3000 Value
• Ad Creation Framework: $1500 Value
• Business and Budgeting Calculators – $1000 Value

Social Ads Mastery Program By Sherman Standberry, what is it included:

Module 1: Why Social Ads?

• Top Benefits of Social Ads
• Top Social Ad Platforms
• How Social Ads Work

Module 2: Understanding Your Business Numbers

• The Business Numbers You Need to Know Before Running Social Ads
• How to Compute Those Numbers [Calculator Provided]
• Walkthrough of how to use the Calculator

Module 3: Determining Your Advertising Budget

• The Role of Your Advertising Budget
• The Key Metrics that Influence Your Ad Spend
• How You Are Charged for Social Ads (CPM vs. CPC)
• The 2 Best Methods to Calculating Your Budget [Calculator Provided]
• Walkthrough of Budget Calculator

Module 4: Defining Your Target Audience

• The Importance of Ad Targeting
• How to Identify the Audience Most Likely to Buy [Checklist Provided]
• How to Determine Your Unique Selling Proposition

Module 5: Building Your Sales Funnel

• The Purpose of Sales Funnels
• The Different Types of Sales Funnels
• Examples of Real Sales Funnels
• Selecting Your Sales Funnel [Guide Provided]

Module 6: Building Your Creative Assets

• Website Design Best-Practices
• Website Structure Best-Practices
• Landing Page Best-Practices
• Pop-up Best-Practices
• Photography Best-Practices
• Video Best-Practices
• Graphics Best-Practices [Templates Provided]

Module 7: Optimizing Your Social Media Profile

• Profile Image Best-Practices
• Profile Name and Handle Best-Practices
• Profile Bio Best-Practices
• Profile Posting Best-Practices

Module 8: Setting Up Ad Tracking

• What is Ad Tracking?
• How Does Ad Tracking work?
• Ad Tracking Best-Practices

Module 9: Creating Your First Set of Ads

• The Anatomy of a Social Ad
• Ad Copywriting Formulas
• Ad Creation Framework [Guide Provided]
• Ad Media Best-Practices
• [Bonus] How to View Competitor Ads

Module 10: Ad Campaign & Targeting Best-Practices

• The Best Campaign-Type
• The Best Audiences to Target
• The Ad Placement You Should NEVER Use

Module 11: Ad Optimization

• Core Components of Ad Optimization [Guide Provided]
• How to Identify Winners & LOsers
• Ad Optimization Roadmap Overview

Learn How to Master Social Ads from the Best

We did it ourselves
We used online advertising to become one of the fastest growing companies, 3 times in a row according to Inc. Magazine

We do it for others
As Facebook partners that manage millions of dollars in ad spend each month, we are proud that we have helped hundreds of small businesses grow through social ads.

The numbers speak for themselves
With over 200 5-star reviews, it is clear that we have met the expectations of many small businesses.

Meet the Instructor

Sherman is a Inc 5000 Fastest growing Entrepreneur (3x), a licensed CPA, and the co-founder of LYFE Marketing, LYFE Accounting, and other small businesses.
Since 2011, Sherman has consulted thousands of entrepreneurs on their
which LYFE’s staff follows to replicate success throughout their portfolio.
Sherman’s work has been featured in Inc Magazine, CNBC, the Financial Times, Cheddar Business, the Profit Show, and much more.
If you enroll into our Social Ads Mastery Program, you will be learning from a successful entrepreneur that understands both worlds, business and advertising