Mark Ritson – Mini MBA in Marketing: The Complete Professional Marketing Certification Program

Transform Your Marketing Career with Professor Mark Ritson’s Award-Winning Mini MBA in Marketing

95% of alumni agree: Training in marketing makes you better at marketing. The Mark Ritson Mini MBA in Marketing delivers MBA-level marketing education that supercharges careers and transforms marketing professionals into industry leaders.

Complete Course Overview: Why Choose Mark Ritson’s Mini MBA in Marketing

Become the Best Marketer You Can Be

The Mini MBA in Marketing is a CPD accredited, MBA-standard course that provides you with essential tools and expert knowledge to accelerate your marketing career. This comprehensive program features on-demand modules based on Professor Mark Ritson’s award-winning MBA teaching, forming the foundation for applied, world-class marketing education.

Designed for marketers of all backgrounds, nationalities, and educational levels, this program has helped over 90% of alumni complete the course feeling more inspired, confident, and effective in their marketing roles.

Essential Course Features: What Makes This Marketing Program Outstanding

Professional Skills That Make You Stand Out

✅ 10 comprehensive on-demand lessons covering core marketing modules
✅ Exclusive Q&A sessions with Professor Mark Ritson
✅ Access to Marketing Week & Harvard Business Review case studies
✅ MBA-standard end-of-term assessment with professional certification

Complete 10-Module Marketing Curriculum: Master Marketing Strategy with Mark Ritson

Led by Professor Mark Ritson, the Mini MBA in Marketing guides you through essential MBA marketing content in 10 game-changing modules. Starting with market orientation, you’ll learn the most effective and innovative tactics for developing successful marketing strategies that drive business results.

Module 1: Market Orientation Fundamentals

Focus Areas: Customer focus, business culture, predictive marketing strategies
Module Length: 1 hour 21 minutes
Reading Materials: 4 comprehensive resources
Study Time: 2 hours

Module 2: Market Research Mastery

Focus Areas: Research design, qualitative methods, quantitative methods, backwards market research
Module Length: 38 minutes
Reading Materials: 3 essential resources
Study Time: 2 hours

Module 3: Strategic Market Segmentation

Focus Areas: Market mapping, demographics, firmographics, behavioral segmentation
Module Length: 47 minutes
Reading Materials: 3 core resources
Study Time: 2 hours

Module 4: Target Marketing Excellence

Focus Areas: Strategic decisions, mass marketing, target segment portraits, targeting criteria
Module Length: 1 hour 7 minutes
Reading Materials: 4 detailed resources
Study Time: 2 hours

Module 5: Brand Positioning Strategy

Focus Areas: Brand positioning, articulation, disruptive execution, perceptual mapping
Module Length: 1 hour 18 minutes
Reading Materials: 4 strategic resources
Study Time: 2 hours

Module 6: Marketing Objectives & Planning

Focus Areas: Purchase funnel optimization, objective setting, strategic decision making
Module Length: 1 hour
Reading Materials: 5 comprehensive resources
Study Time: 2 hours

Module 7: Product Marketing Strategy

Focus Areas: Product creation, product assessment, NPS scoring systems
Module Length: 1 hour 26 minutes
Reading Materials: 4 essential resources
Study Time: 2 hours

Module 8: Pricing Strategy Mastery

Focus Areas: Price setting strategies, quantitative pricing models, discounting, price wars
Module Length: 1 hour 27 minutes
Reading Materials: 4 advanced resources
Study Time: 2 hours

Module 9: Integrated Marketing Communications

Focus Areas: The S-curve, profitability matrix, price elasticity analysis
Module Length: 1 hour 3 minutes
Reading Materials: 4 specialized resources
Study Time: 2 hours

Module 10: Distribution Channel Strategy

Focus Areas: Omnichannel distribution, direct vs. indirect channel models, D2C sector analysis
Module Length: 59 minutes
Reading Materials: 4 comprehensive resources
Study Time: 2 hours

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