Mark Ritson – Mini MBA in Marketing

Unlock Your Marketing Potential with Mini MBA in Marketing By Mark Ritson

Elevate Your Marketing Skills with Mini MBA in Marketing

Empower Your Marketing Career with Expert Training

Course Overview

Discover the Power of Marketing Expertise

• Gain the skills and knowledge to excel in marketing
• CPD accredited course led by renowned marketing expert, Mark Ritson
• 10 on-demand modules covering essential marketing concepts
• Access to Marketing Week & Harvard Business Review case studies
• MBA standard end-of-term assessment for comprehensive learning

Course Features

Master the Essentials of Marketing

• Engage in Q&A sessions with Mark Ritson for expert insights
• Dive deep into market orientation, research, segmentation, targeting, and more
• Comprehensive readings and study time to enhance learning
• Complete the Mini MBA in Marketing at your own pace

Module Breakdown

Explore Essential Marketing Concepts in 10 Modules

Module 1

Market Orientation

• customer focus/business/culture/prdictive marketing
• Module length: 1 hr 21mins
• Reading:4
• Study time: 2hrs

Module 2

Market research

• research design/qualitative methods/ quantitative methods/backwards market research
• Module length: 38 mins
• Reading: 3
• Study time: 2hrs

Module 3

Segmentation

• market mapping/demongraphics firmographics/ behavioural
• Module length: 47 mins
• Reading:3
• Study time: 2hrs

Module 4

Targeting 

• straegic decisions/ mass marketing/ target segment portraits/ targeting criteria
• Module length: 1 hr 7 mins
• Reading:4
• Study time: 2hrs

Module 5 

Positioning

• brand position/ articulation disruptive exucution perceptual maps
• Module length: 1 hr 18 mins
• Reading:4
• Study time: 2hrs

Module 6

Objectives

• purchase funnel/ the right objective/ strategic decision making
• Module length: 1 hr 
• Reading:5
• Study time: 2hrs

Module 7 

Product

• product creation/ product assessment/ NPS scores
• Module length: 1 hr 26mins
• Reading:4
• Study time: 2hrs

Module 8

Price

• price setting/ using quantitatives models to set a price/ discounting and price wars
• Module length: 1 hr 27mins
• Reading:4
• Study time: 2hrs

Module 9

Intergrated marketing communications

• The S curve/ profitability matrix/ price setting/ elasticity
• Module length: 1 hr 3 mins
• Reading:4
• Study time: 2hrs

Module 10

Distribution

• Omnichannel/ direct vs in direct channel models/ d2c sector
• Module length: 59mins
• Reading:4
• Study time: 2hrs
• Your Professor

FAQs

Q: Who is the Mini MBA in Marketing suitable for?

A: The Mini MBA in Marketing is designed for marketers of all backgrounds, nationalities, and educational levels who want to enhance their marketing skills and advance their careers.

Q: How long does it take to complete the course?

A: The course consists of 10 modules that can be completed at your own pace. On average, each module requires approximately 2 hours of study time.

Q: What resources are included in the course?

A: You’ll have access to comprehensive readings, case studies from Marketing Week & Harvard Business Review, and Q&A sessions with Mark Ritson.

Q: Is the course suitable for beginners?

A: Yes, the Mini MBA in Marketing is suitable for beginners as well as experienced marketers. The course covers fundamental marketing concepts in a structured and accessible manner.

Your Professor

Meet Mark Ritson, Your Guide to Marketing Excellence

• With a BSc and PhD in marketing, Mark Ritson brings over 25 years of teaching experience
• Award-winning educator at prestigious institutions including London Business School and MIT
• Renowned marketing consultant for global brands such as Subaru, De Beers, and Sephora