Khalid Hamadeh – Advanced Facebook Ads Course

File size: 11.47 GB

Advanced Facebook
Ads Course: Accelerating ROI

My playbook for breaking through performance plateaus and accelerating business growth with Facebook ads.

Introducing, “Advanced Facebook Ads Course: Accelerating ROI”

After you’ve completed the Core FB Marketing Course, you will have opened up a world of possibilities. To help you scale even further, I’ve put together a set of advanced techniques in this 100% optional companion course.

Course has officially launched! In the Accelerating ROI course, you’ll find tactics like:

• Reversing audience saturation: once your results start to slow down, here’s how to decrease your cost per purchase, increase your ROAS, and scale your revenue.
• iOS 14 and Onwards – Advanced Strategies: Adapting measurement, media, creative, and more – for a post-iOS14 world, and beyond that – build resilience towards future industry privacy updates.
• Level up your creative retargeting structure: Increase ROAS by adopting a new creative structure that converts your audience better, in a post-iOS 14 world
• Conversion funnel diagnostic: Identify weak points of your conversion funnel & deploy prescriptive tactics to overcome those deficiencies.

And that’s not even half of it!

10 Advanced strategies

To increase your campaigns’ performance and scalability

Advanced campaign templates

To use as a framework to build complex campaigns and retargeting models.

Video trainings and walkthroughs

You’ll learn the principles and mindset behind them, and the “step-by-step” on how to apply them.

A PDF version of the playbook

Complete with well-defined processes for each tactic, diagrams, flowcharts, and data tables to reference when you’re executing.

This course is ideal for:

• Intermediate & Advanced Facebook marketers
• Spending minimum $1,000 per month on ads
• These tactics are not designed for beginners (the original course is better for that)

eCommerce focus, best designed for:

• Digital marketers
• eCommerce owners
• Agency owners & media planners/buyers
• Online education and Information Product marketers

Here’s what you’ll learn in this course:

Who Is This Course For?

• If you’ve previously experienced profitable growth on Facebook, but performance has since plateaued or declined.

• If you’ve experienced profitable performance but are uncertain on how to scale.

• If you are always testing new strategies and tactics, looking for incremental profit opportunities.

• If you’re a consultant or agency that is looking to codify and scale strategies, structures, and processes that work consistently.

Course Curriculum

Welcome

• Introduction & How To Go Through This Course
• Why I Built This Course
• Course Curriculum

Workbook & Campaign Templates

• Download: PDF Playbook & Workbook
• Download: Advanced Campaign Templates

Section 1: Reversing Saturation & Unlocking Growth

• What is Audience Saturation?
• Tutorial: Using The Inspect Tool
• Causes of Saturation & How to Audit
• Action Plan & Unlocking Growth
• Region Expansion & Campaign Structures

Section 2: Purchase Data Segmentation

• Purchase Data Segmentation Intro
• Segmentation Matrix
• Advanced Prospecting Campaign Structures

Section 3: Retention & Loyalty Structures

• Intro to Retention Strategy
• Dedicated Retention Structures + V1 Campaign
• Email Marketing Sequence
• Advanced Retention & Loyalty Structures (V2 + V3)

Section 4: Retargeting – ROAS Optimizations

• Retargeting Optimizations, Frequency, Lookback Windows
• Supporting Tactics + Cross-Channel Principles
• The iOS 14 Retargeting Gap
• Advanced Retargeting Campaign Structures

Section 5: Conversion Funnel Diagnostic

• Conversion Funnelling Tactic Overview
• Tutorial: Custom Metrics in Ads Manager
• The Conversion Funnel Diagnostic Tool
• Path-to-Purchase Optimization Tactics

Section 6: Advanced Creative Structures & Competitive Evaluation

• Creative Variation Strategy
• Case Study, Execution, Examples
• Competitive Evaluation Methods

Section 7: Creative Optimization & My Copywriting Formula

• Converting Features Into Benefits
• My Copywriting Formula
• Creative Optimization Checklist

Section 8: iOS 14 & Future Tracking Updates

• Intro + Scoping the Impact of iOS 14.5
• The Consequences of iOS 14.5
• Future Updates: The “Death of the Cookie”
• Comprehensive Action Plan
• Retargeting, Front-Loading PII Collection
• Offline Events & UTM Parameters
• Tutorial: FB’s Dynamic UTM Builder
• Measurement Mapping & CAPI
• Colleague Perspectives & Key Takeaways

Section 9: Conversions API (CAPI)

• What is CAPI? How It Works & Key Benefits
• Tutorial: Setting up CAPI with Shopify
• Integration Options + Best Practices

Section 10: Overcome Scale Risk With Cost Capping

• Combatting Scaling Risks & Inefficiencies
• Should You Use Cost Capping?
• My Strategy For How to Roll Out Cost Capping
• Minimum ROAS Capping (Value-Based)
• Parallel Structors, Proxy Capping, and Key Takeaways

Brand + DR Strategy

• The Impact of Branding on DR
• Performance Branding
• The 4 V’s: Vision, Voice, Values, Visuals
• Ad Optimum’s Research & Key Takeaways

Conclusion

• Congratulations on Completion of the Course

Advanced Facebook Ads Course By Khalid Hamadeh, what is it included :

• Ads Manager Reporting
• 01 – Welcome and How to Go Through.m4v
• 01 – Welcome and How to Go Through.m4v
• 03 – Curriculum.m4v
• 04 – What Is Audience Saturation.m4v
• 4-1 – Section 4 – part 1.mp4
• 4-2 – Retargeting – part 2.mp4
• 4-3 – Retargeting – part 3.mp4
• 4-4 – Retargeting – part 4.mp4
• 05 – Tutorial – Inspect Tool.m4v
• 5-1 – Section 5 – Part 1.mp4
• 5-2 – Section 5 – Part 2.mp4
• 5-3 – Section 5 – Part 3.mp4
• 5-4 – Section 5 – Part 4.mp4
• And more…