Dan Englander – The Agency Lead Generation Course 2.0

File size: 3.22 GB

What You Get:
The exact process we use to secure 5-20 new qualified prospect meetings every week for our clients.

What’s New in the 2.0 Version:
– Resource Checklist One-Sheeter, so you can set up the right systems from the beginning.
– Bonus Module: How to Implement Relationship Sales At Scale.
– Videos re-edited for a smoother overall experience.
– New introduction from instructor.

Course Curriculum:
INTRO
– Background and Vision
– Resource Checklist
– Copy Ideas Library

1. CONCEPTS: The Right Foundation for Predictable Revenue
– The Five Prospecting Commandments
– How to Get Maximum Leverage Through Delegation
– Flashlight vs. Laser Pointer
– LinkedIn Sales Navigator Workshop
– Action Items
– Section 1 Slides

2. COPY: How to De-Risk Business Conversations
– How to Use Context to Your Advantage.
– The One Simple Task.
– Six Guidelines for Effective Outreach Copy
– Action Items – Craft Your Outreach Template
– Sec 2 Slides

3. SYSTEMS: Build Your Agency’s Lead Generation Machine
– The Lead Generation Universe – Tools and Automation
– How Inbound and Outbound Interact
– Building Your Outbound Engine – How to Enrich Data and Launch Your Campaigns
– Outreach Cadence Samples
– The Longterm Growth Path
– Action Items + Q&A
– Section 3 Slides

4. OPTIMIZATION: A Case Study in Closed Business
– Case Study Intro – Metrics and Benchmarks
– Campaign Diagnosis – Making Sense of Replies
– The Hit Campaign Dynamic: Meetings and Closed Business
– Action Items
– Section 4 Slides

4.1. Relationship-Driven New Business At-Scale. [Bonus Section]
– Intro to Relationship-Driven Prospecting.
– Using the Historic Client Commonality.
– Alumni Connections, Geographies, and Lego Blocks.
– Indirect Connectors and The Hopscotch Approach.

5. THOUGHT LEADERSHIP: How to Plug Into the Right Audiences
– The Power of Existing Audiences
– How to Use Targeted Outreach to Secure Dozens of Placements
– Thought Leadership Q and A
– Section 5 Slides
– BONUS Materials
– Webinar: How to Sell Agency Services in Uncertain Times
– Webinar: Relationship-Driven New Business At-Scale.