Brett Curry – YouTube Kickstart Blueprint 2022

Amplify Your Digital Presence with YouTube Kickstart Blueprint 2024 by Brett Curry

Propel Your Facebook Ads Success onto YouTube for Unprecedented Growth

Introducing “YouTube Kickstart Blueprint 2024” by Brett Curry, your comprehensive guide to transitioning and magnifying your Facebook advertising triumphs on YouTube. This meticulously crafted 4-step system is designed to enable quick and profitable scaling of your winning Facebook ads onto YouTube, tapping into a vast audience and ensuring your business thrives through diversification.

Course Features

Tailored for Immediate Impact

• Customized Ad Adaptation: Receive step-by-step guidance on refining your best-performing Facebook ads to excel on YouTube, ensuring your creative resonates with a broader audience.
• Campaign Setup for Success: Learn how to structure your YouTube Ads campaigns effectively from the outset, positioning you for immediate and long-term success.
• Business Growth and Diversification: Secure and expand your business by diversifying your traffic sources, accessing YouTube’s 2+ billion active users for a robust online presence.
• Proven Strategies and Results: Emulate Brett Curry’s strategy that generated $779,335 on YouTube in just 6 months for BOOM! by Cindy Joseph, achieving a remarkable 1.8x ROAS (Return on Ad Spend).

Unlocking YouTube Success

Seamless Transition from Facebook to YouTube

• Creative Optimization: Discover the pivotal role of ad creative in YouTube’s success and learn how to adjust your Facebook ads to flourish on a video-first platform.
• Effective Video Ad Templates: If creating new video content is necessary, leverage Brett’s most successful video ad templates to fast-track your journey to a high-converting YouTube ad.
• Audience Engagement and Conversion: Gain insights into the best ad types for driving conversions, the audience types that convert 30% more customers, and the key metrics to optimize for YouTube success.

Course Benefits

• Traffic and Revenue Insurance: Ensure your business has a reliable backup stream for traffic and revenue, acting as a safeguard against potential digital advertising fluctuations.
• Unmatched Reach and Engagement: Leverage YouTube’s extensive reach and evolved shopping platform capabilities to scale your business and influence purchasing decisions.

Course Outline

Comprehensive 13-Video Training Series

• VIDEO 1 – Welcome

  Welcome to the YouTube Kickstart Blueprint! In this video, your instructor Brett Curry gives you an overview of the training and explains why YouTube might be the biggest opportunity for digital advertisers right now. Let’s dive in!

• VIDEO 2 – Finding a Winning Facebook Campaign to Translate to YouTube

  The first step in scaling onto YouTube is to find a winning Facebook campaign that will translate into YouTube success. Brett explains the 3 questions you should ask when choosing a winning Facebook ad, and why you need to think about your landing pages and audiences as well.

• VIDEO 3 – Creating a Winning YouTube Ad

  According to Google, 50–80% of your success on YouTube comes down to your creative. So in this video, Brett gives you the 5 ways YouTube ads are different from Facebook ads (or ads on any other platform), and the must-have creative elements of a winning YouTube ad.

• VIDEO 4 – Top YouTube Ad Template # 1: Love-Demo-Love

  Now that you understand how YouTube is different from other ad platforms, Brett breaks down one of his favorite video ad templates: “Love-Demo-Love”. This is the same formula behind one of Ezra’s most successful ad campaigns ever — and it works on both Facebook and YouTube!

• VIDEO 5 – Top YouTube Ad Template # 2: Explainer + UGC

  Brett breaks down another one of his favorite YouTube ad templates: “The Explainer + UGC”. Brett loves this template because it has a very clear problem-solution premise, making it easy for you to speak directly to your customers’ pain points.

• VIDEO 6 – YouTube Audiences

  Now that we have a winning YouTube ad, let’s talk audiences. Who should we target with our campaigns? In his video, Brett gives you an overview of the different audience types, including the two that are normally most effective: “Custom Affinity” and “Similar To”.

• VIDEO 7 – Building a Custom Affinity Audience

  Brett goes into greater detail on “Custom Affinity” audiences, including what they are, why they’re so powerful, and step-by-step instructions for setting up this audience type in the backend of the Google Ads Manager.

• VIDEO 8 – Building a Similar-To Audience

  In this video, you will learn how to create a “Similar To” audience (YouTube’s answer to Facebook’s “Lookalike” audience). Brett breaks down 3 audience types — “Converters”, “Add-to-Cart” and “Similar To” — including how to set them up in Google Analytics and then send them over to Google Ads.

• VIDEO 9 – Building a ToF YouTube Account

  In order to run YouTube ads to cold traffic, you want a new Google Ads account for your top-of-funnel campaigns. Brett explains why this is, and how your new ad account will help you solve Google’s cross-channel attribution problem./p>

• VIDEO 10 – Conversion Tracking

  Without Conversion Tracking, your campaign is doomed to fail. Fortunately, Google’s machine learning will do most of the heavy lifting in that department. All you have to do is build a conversion code inside of Google Ads. Here’s how.

• VIDEO 11 – Campaign Buildout Overview

  In this video, Brett gives you a quick overview of how to build out your YouTube campaigns. He shows you how to set up your audiences, the right campaign type for driving conversions, and how to set your budget.

• VIDEO 12 – Campaign Buildout

  Now that we know what we’re doing, it’s time to dive into the Google Ads Manager and actually build a campaign in our new top-of-funnel YouTube ads account. Don’t worry, Brett walks you through the whole process step by step!

• VIDEO 13 – Campaign Launch & Troubleshooting

  In the final video of the YouTube Kickstart Blueprint, Brett explains what to expect when you launch, what the first few weeks and months might look like as you attempt to achieve scale, and some key concepts that will help your campaign succeed.

FAQs

Who is this Course for?

This course is perfect for digital marketers and businesses already running successful Facebook ads, looking to expand their reach and optimize their advertising strategy on YouTube.

What Makes This Course Unique?

“YouTube Kickstart Blueprint 2024” stands out by offering a direct, actionable plan based on proven results. Brett Curry’s firsthand experience and success stories provide invaluable insights not found in other courses.

How Will This Course Benefit Me?

Participants will gain the knowledge to adapt their successful Facebook ads for YouTube, access a vast new audience, enhance their digital marketing strategy, and secure their business against platform-dependent risks.

Meet Your Instructor: Brett Curry

Brett Curry, CEO of OMG Commerce, is driven by a passion for helping eCommerce companies flourish through innovative marketing strategies. A recognized authority in digital advertising, Brett has contributed to the growth of some of today’s fastest-growing eCommerce brands and is a sought-after speaker at industry events.

Conclusion

“YouTube Kickstart Blueprint 2024” is your gateway to harnessing the power of YouTube for digital advertising success. With Brett Curry’s expert guidance, you’re not just adapting your Facebook ads for YouTube; you’re setting the stage for exponential growth, engagement, and profitability. Unlock the potential of YouTube advertising and propel your business to new heights.