The Brand Strategy Course By Bernadette Jiwa: Transform Your Business Through Customer-Centric Marketing

Why Customer Understanding Is Your Competitive Advantage

Are you attracting enough of the right customers? The Brand Strategy Course by Bernadette Jiwa will show you how to gather powerful customer insights and use them strategically to attract more of your ideal customers.

The fundamental truth in business is clear: whoever gets closest to their customer wins. Your success depends on creating products, services, and stories your customers genuinely want to buy. This course provides the proven framework to make this possible.

What Is The Brand Strategy Course By Bernadette Jiwa?

Course Overview and Structure

The Brand Strategy Course by Bernadette Jiwa is a comprehensive online training program designed to transform how businesses connect with their ideal customers. This four-module course teaches you to gather meaningful customer insights and use them strategically to attract more of the right customers to your business.

The fundamental principle driving this course is simple yet powerful: whoever gets closest to their customer wins. Your business success depends directly on your ability to create products, services, and stories that your customers genuinely want to buy.

The Brand Story Strategy Blueprint Explained

At the heart of the course is the Brand Story Strategy Blueprint—a proprietary framework developed by Bernadette Jiwa through her years of working with leading brands. This systematic approach helps businesses uncover unmet customer needs through deep understanding of the customer’s story.

The Blueprint guides you through a process of:

1. Exploring customer contexts, challenges, and aspirations
2. Identifying patterns and translating observations into actionable insights
3. Developing products and services that address genuine customer needs
4. Creating meaningful customer experiences and compelling marketing narratives

This framework moves beyond superficial customer personas to help you genuinely understand the motivations and desires that drive purchase decisions.

About Bernadette Jiwa: Recognized Brand Strategy Expert

Bernadette’s Background and Expertise

Bernadette Jiwa helps people and companies find their superpower and tell stories that set them apart. Named one of Australia’s Top Business Thinkers in 2018 by Smart Company, she is the author of eight best-selling books on story strategy and marketing.

Her award-winning blog TheStoryofTelling.com has featured three times in Smart Company’s Best Australian Business Blogs list, topping it in 2016. Bernadette advises entrepreneurs and business leaders from startups to Fortune 500 companies who want to create the future they want to see.

Published Works and Thought Leadership

As the author of eight best-selling books on story strategy, storytelling skills, and marketing, Bernadette has established herself as a leading voice in brand strategy. Her popular blog, TheStoryofTelling.com, has been recognized multiple times in Smart Company’s Best Australian Business Blogs list, topping it in 2016.

Key books by Bernadette include titles focused on helping businesses create meaningful connections with customers through authentic storytelling and strategic thinking. Her writing emphasizes the importance of understanding customer contexts before creating products or marketing messages.

Teaching Philosophy and Approach

Bernadette’s teaching approach is distinctly practical and implementation-focused. Rather than theoretical concepts, she emphasizes actionable strategies that businesses can apply immediately. Her methodology centers on:

• Looking outward to understand customers before looking inward at your business
• Questioning assumptions about what customers want and need
• Developing empathy as a strategic business advantage
• Creating value through addressing genuine unmet needs
• Building authentic brand stories grounded in customer reality

This approach stands in contrast to traditional marketing courses that often prioritize tactics over foundational understanding.

What Makes This Course Different

The Brand Strategy Course isn’t just theoretical—it’s a practical program designed for immediate implementation in your business. Through four comprehensive modules, you’ll learn to:

• Develop deep customer understanding beyond basic demographics
• Translate customer knowledge into actionable insights
• Articulate your unique value proposition with clarity
• Design meaningful customer experiences that build loyalty

By focusing on your customer’s worldview and unexpressed desires, you’ll create marketing messages that truly resonate with the people you want to serve.

Course Structure: The Brand Story Strategy Blueprint

The course walks you step-by-step through Bernadette Jiwa’s proprietary Brand Story Strategy Blueprint—a methodology developed from years of working with leading global brands. This systematic approach helps businesses uncover unmet needs by understanding the customer’s story first, then creating products, services, and marketing strategies based on those insights.

Module 1: Customer Understanding

Focus on understanding your customer’s worldview, diving deeper into their life and habits using specialized tools to unpack their story. The closer you come to understanding your customer, the more effectively you’ll fulfill their needs.

Module 2: Insight Development

Transform customer knowledge into powerful insights by analyzing the information from module one. These insights become the foundation for developing both your products and marketing approach.

Module 3: Value Creation

Shift focus to your product or service, examining the true value you create with your newfound understanding of your customer.

Module 4: Customer Experience

Target the complete customer experience through assignments and activities that help you understand what customers experience when encountering your brand and why that matters.

Comprehensive Learning Experience

The course includes:

• 16 In-Depth Course Units with video introductions and written instruction
• Practical Assignments designed for immediate business implementation
• Expert Interviews with business leaders like Seth Godin and Chip Conley
• Case Studies demonstrating successful brand strategy implementation

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File size: 764 MB

Real Results From Real Businesses

The Brand Strategy Course has helped hundreds of professionals—from entrepreneurs to Fortune 100 brand leaders—develop customer insights that transformed their marketing effectiveness.

Franz Drack, Brand Director at LEGO Germany, states: “The Brand Story Strategy Course truly changed my perspective. There is a lot of talk about consumer centric thinking but this course gives you a profound understanding of why it matters, and easy-to-use tools to implement it.”

Yuval Boger, CEO of Sensics USA, reports: “The results have been great. We won new deals with major consumer electronics vendors, brands that we would drool over in the past. Our sales have substantially increased.”

Who Should Take The Brand Strategy Course By Bernadette Jiwa

The course has benefited hundreds of professionals across industries, including:

• Entrepreneurs and startup founders looking to establish a strong customer connection
• Business leaders and executives from Fortune 100 brands seeking to refine their marketing strategies
• Marketing professionals and brand managers aiming to create more effective campaigns
• Creative professionals (designers, artists) wanting to enhance the commercial impact of their work
• Financial planners and consultants who need to better understand customer-focused strategies

Conclusion: Transform Your Business Through Customer Understanding

The Brand Strategy Course by Bernadette Jiwa offers a proven system for business growth through deeper customer understanding. Unlike generic marketing courses, this program provides a strategic framework that has delivered measurable results across industries and business sizes.

Ready to attract more of the right customers? The Brand Strategy Course will show you how with immediate access to all course materials upon enrollment.

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