Troy Dean’s Agency Mavericks: The Paid Discovery Method

Unlock a New Era of High-Paying Clients Faster

Discover The Paid Discovery Method (PDM) by Troy Dean, a groundbreaking framework designed to transform your agency’s client acquisition strategy. Say goodbye to ineffective free discovery calls, eliminate price resistance, and gain the skills, knowledge, and confidence to charge what you’re truly worth!

End Dead-End Discovery Calls and Price Shopping

Are you tired of:

• Dead-end discovery calls that lead nowhere?
• Price shopping by prospects, forcing you to lower your rates?
• Experiencing unpredictable, yo-yo revenue months?

Even if your agency is currently making less than $20K per month, The Paid Discovery Method is your solution to overcoming these challenges.

What is Troy Dean – Agency Mavericks – The Paid Discovery Method?

The “Paid Discovery Method” developed by Troy Dean of Agency Mavericks is a strategic approach designed for digital agencies to enhance their client acquisition and project planning processes. This method pivots from traditional proposal writing to a more client-engaged approach, where agencies get paid for the discovery phase. This shift not only compensates agencies for their early input but also sets a professional tone for the relationship, positioning the agency as a consultative partner rather than just a service provider.

Here’s how it works:

1. Professional Positioning: By initiating a paid discovery session, agencies are viewed as experts who bring value from the very start of the engagement. This positioning helps in building trust and respect with potential clients.
2. Mutual Benefits: Agencies benefit from being compensated for their time and expertise while clients gain valuable insights and strategic planning, regardless of whether they proceed with a full project. This method helps in filtering serious clients from casual inquiries, ensuring that agencies focus their efforts on probable long-term partnerships.
3. Enhanced Understanding and Tailored Solutions: Paid discovery sessions allow agencies to deeply understand the client’s needs and tailor solutions more effectively. This detailed engagement often leads to clients committing to larger projects as they have already seen the value of the agency’s work firsthand.
4. Increased Client Commitment: Since clients invest in the discovery process, they are more likely to engage further with the agency for full-scale project execution.

The Paid Discovery Method includes several tools and assets like a slide deck, facilitator and participant workbooks, and templates—all provided as customizable Canva templates—to aid in the smooth delivery of these sessions. These resources help in structuring the discovery session to cover all critical aspects of the project and client needs effectively​.

Importance for Marketing Agencies

For marketing agencies, the Paid Discovery Method offers a systematic approach to managing paid campaigns, reducing wasted spend, and improving overall campaign performance. By adopting this method, agencies can provide more value to their clients, leading to increased client retention and business growth.

Origin and Development by Troy Dean

Developed by Troy Dean, a seasoned digital marketer and founder of Agency Mavericks, the Paid Discovery Method draws from years of industry experience. Dean’s expertise in paid advertising and his commitment to agency success inspired the creation of a method that addresses common challenges faced by marketing professionals.

PROOF OF COURSE (2.68 GB):

Why Choose The Paid Discovery Method?

In just ten minutes, learn how numerous agency owners are closing premium-priced packages with conversion rates of up to 85%. This method is perfect for you if you want to:

• Escape feast-famine revenue cycles caused by relying on referrals and chasing dead leads.
• Achieve fast results without waiting months for outcomes.
• Stop dealing with disrespectful prospects who ghost or scope creep, forcing you to charge low prices.
• Eliminate tire-kickers on discovery calls and engage only with serious, high-value clients.
• Create a business that offers you the freedom to work from anywhere, anytime, with anyone you choose.

Overcoming Common Agency Challenges

If you’re like most agency owners, your days are packed with an overwhelming to-do list:

• Managing monumental projects.
• Keeping clients happy with outstanding work.
• Struggling to find time to scale your agency beyond a solo operation.

The Paid Discovery Method addresses these issues by helping you secure serious prospects and streamline your client acquisition process.

The Impact of Increased Competition

Since the pandemic, the surge of new and often inferior competitors offering low prices has made it harder to scale your agency and attract serious clients. The Paid Discovery Method equips you to stand out and win against these competitors by focusing on value over price.

Module Breakdown: Mastering The Paid Discovery Method

Module 1: The Ultimate Guide to Selling Paid Discovery Calls

From initial contact to closing the deal, this module provides:

• Field-tested scripts and video breakdowns to land your first or next dozen paid discovery calls.
• Introduction to the Triage Call – a short, effective 15-minute call that filters out unqualified leads.

Module 2: Preparing for a Professional Paid Discovery

Transform your discovery process with:

• An 18-point checklist to ensure seamless paid discovery sessions.
• Strategies to convert verbal agreements into paid discoveries through effective email techniques.
• 48-page fill-in-the-blanks presentation slides to enhance your professionalism.
• A comprehensive workbook to guide you through every step of preparation.

Module 3: Facilitating Your First Paid Discovery

Learn to run successful paid discovery sessions with:

• Secret techniques to make a perfect first impression and build trust quickly.
• Project Profiling Questions to identify client needs accurately.
• Strategies to compel clients to hire you immediately after the discovery session.

Module 4: Securing Future Work and Upselling Premium Packages

Turn your discovery sessions into long-term client relationships by:

• Using a 101-word email script to secure client commitments.
• Implementing a 1-Page Executive Summary to make your proposals irresistible.
• Step-by-step scripts to close deals and transition clients into high-value projects.

Benefits of Using the Paid Discovery Method

Improved Return on Investment (ROI)

By focusing on strategic planning and continuous optimization, the Paid Discovery Method ensures that every dollar spent on advertising yields maximum returns.

Enhanced Client Satisfaction

Clients receive well-managed campaigns that align with their business goals, leading to higher satisfaction and long-term partnerships.

Streamlined Agency Operations

A structured approach reduces inefficiencies, allowing agencies to manage multiple campaigns effectively without compromising on quality.

Competitive Advantage in the Market

Agencies adopting this method differentiate themselves by delivering consistent and measurable results, attracting more clients and expanding their market presence.

Implementing the Paid Discovery Method in Your Agency

Assessing Current Processes

Begin by evaluating your existing campaign management processes to identify areas for improvement and integration with the Paid Discovery Method.

Training and Educational Resources

Leverage training programs and resources provided by Agency Mavericks to familiarize your team with the method’s principles and practices.

Essential Tools and Technologies

Utilize advanced marketing tools and technologies that facilitate research, analysis, campaign management, and performance tracking.

Proven Success Stories

Agency owners like Karl have transformed their businesses with PDM, achieving:

• $50,000 months.
• Reduced working hours, allowing more personal time.
• Sustainable, predictable revenue streams without compromising on quality or price.

Comparing the Paid Discovery Method to Other Strategies

Traditional Marketing Methods

Unlike traditional methods that may rely on broad strategies, the Paid Discovery Method emphasizes data-driven decisions and continuous optimization.

Other Paid Advertising Strategies

While other strategies might focus solely on execution, the Paid Discovery Method integrates comprehensive planning and analysis to ensure sustained success.

Unique Features of the Paid Discovery Method

Its holistic approach, combining research, strategy, execution, and optimization, sets it apart from other methodologies, offering a more robust framework for campaign management.

Future of the Paid Discovery Method

Emerging Trends in Digital Marketing

Stay ahead by adapting the method to incorporate emerging trends like AI-driven advertising, voice search optimization, and personalized marketing.

Potential Evolutions of the Method

Anticipate enhancements to the method that address new challenges and leverage technological advancements for even greater effectiveness.

Troy Dean’s Vision for the Future

Troy Dean envisions the Paid Discovery Method evolving into a comprehensive suite of tools and strategies that empower agencies to navigate the complexities of modern digital marketing seamlessly.

Troy Dean: The Expert Behind the Method

Professional Background

Troy Dean is a recognized authority in the digital marketing space, with a career spanning over a decade. His hands-on experience with various marketing campaigns has equipped him with deep insights into what works and what doesn’t in the realm of paid advertising.

Expertise in Digital Marketing

Dean specializes in paid media strategies, focusing on platforms like Google Ads, Facebook Ads, and other PPC (Pay-Per-Click) channels. His expertise lies in crafting campaigns that not only attract clicks but also convert those clicks into meaningful business outcomes.

Role in Agency Mavericks

As the founder of Agency Mavericks, Dean provides resources, training, and support to marketing agencies aiming to scale their operations and enhance their service offerings. The Paid Discovery Method is one of the flagship methodologies promoted within the Agency Mavericks community.

Conclusion: Elevate Your Agency with The Paid Discovery Method

The Paid Discovery Method by Troy Dean is a comprehensive system designed to revolutionize your client acquisition strategy. By implementing PDM, you’ll eliminate ineffective discovery calls, overcome price resistance, and consistently attract high-paying clients. Invest in this method to scale your agency, achieve financial stability, and enjoy the freedom to work on your own terms. Don’t miss out on the opportunity to transform your agency’s future—start implementing The Paid Discovery Method today!

Get Started Today

Ready to elevate your agency? Join Troy Dean’s Agency Mavericks and implement The Paid Discovery Method to secure high-paying clients and achieve unparalleled growth. Get instant access now and take the first step towards a thriving, profitable agency.

---