Teachable – Social Marketing Mastery

Social Marketing Mastery

Build, Transform & Scale Your Online Business with JUST Facebook & Instagram Ads

SOCIAL MARKETING MASTERY ISN’T JUST A COURSE.

IT’S A COMPREHENSIVE 6-WEEK IMPLEMENTATION PROGRAM.

• Student Collaboration Classroom
• Weekly Check-Ins
• Monthly Live Q&As
• Relevant Up to Date Program
• Insider Ad & Targeting Secrets + Strategies
• BONUS Ad Copy & Psychology Course
• Lifetime Access to Program Updates & Classroom

Course Curriculum

Initiation

• Your Ticket to the SMM Collaborative Classroom on #Slack (1:27)
• My Story as a Digital Marketing Manager (My Knowledge is Your Knowledge) (1:57)
• Case Study — My Facebook Stats (9:02)
• What You’ll Get From The Program (2:53)
• Class Is Commencing, Do This First! (3:36)

The Correct Setup

• Creating Your Social Page (4:12)
• Setting Up Your Ads Account (4:42)
• Creating & Installing Your Facebook Pixel (4:47)
• How To Properly Optimise Your Pixel For Conversions (5:06)
• Create & Connect Instagram Business Profile (2:16)
• Do Not Outsource To Freelancers! (3:04)

The Golden Rules of Facebook & Instagram Marketing

• Truly Understanding Facebook & Instagram Ads (3:19)
• The Facebook Advertising Structure (3:32)
• Machine Learning Algorithm (3:49)
• How To Use The Facebook Ad Structure (Example) (10:41)
• Correctly Aligning Your Goals With Ad Types (9:46)

The Perfect Ad

• The Anatomy of a Winning Facebook Ad (14:09)
• Smart “Creative Optimisation” — Easy Way To Optimise For Platform & Product (7:24)
• The Most Effective Facebook Ad Type (7:58)
• Setting Up the Most Effective Facebook Ad Type & Best Practices (13:43)
• BONUS: Winning Ad Design Template & Full Tutorial (10:06)

Writing Ad Copy That Sells

• The Fundamental Rules To Golden Ad Copy (8:43)
• One Copy Change To Increase Conversions (11:17)
• Micro VS Macro — Always Keep This In Mind (3:22)
• Avoid This Common Ad Copy Mistake… (6:49)
• How To Write An Effective Headline (6:52)
• The Holy Grail, Call To Action (CTA) (5:57)

The Secret Weapon – Ad Psychology

• Why Psychology Makes or Breaks An Ad (6:06)
• Social Proof (3:38)
• Super Effective & Easy Social Proofing Hack (7:08)
• Pricing (5:03)
• Loss Aversion & Endowment (3:33)
• Priming (6:08)
• Tone of Ads (6:50)

Ad Targeting Secret

• Identify Your Primary Audience (The 3-Step Process) (7:33)
• Flex Targeting & Interests on Cold Audiences (14:11)
• Building Your Targeting with Audience Insights Tool (9:10)
• Mobile First Approach (6:49)

Advanced Retargeting & Evergreen Campaigns

• Time-Lapse & Evergreen Retargeting (13:28)
• Hyper-Specific Retargeting (8:00)
• Cart Abandonment Retargeting (7:57)
• The Burn Pixel (6:30)

Supercharge Your Facebook Pixel to Sell

• How To Correctly Build Your Assets & Audiences (4:16)
• 1 , 2 Knock Out Punch Strategy (2:39)
• Build A Goldmine with Pageview Campaigns (7:37)
• Leverage Your Goldmine & Custom Audiences (6:25)
• How To Fast Track Your Pixel with Video (10:44)
• Conversions & Setting Up LLA Audiences (12:12)

Facebook CBO & Successfully Scaling Campaigns

• Facebook Campaign Budget Optimisation (CBO) (11:07)
• How to Leverage CBO Properly — $20 Cut and Filter Method (7:38)
• Bidding Adjustments & Hedging Techniques (5:00)
• Advanced Manual Bidding & Bid Cap Strategies (9:22)
• Ad Spend Optimisation & Advanced CBO Scaling (10:21)

Ad & Product Testing

• The $5 Product Test Method Dead? — The new Facebook CBO Product Test Method (7:00)
• CBO Product Research & Test Strategy in Detail (13:50)
• A/B Split & Multivariate Testing (3:43)
• Best Practice: The A/B Split & Multivariate Testing (New Method) (10:19)
• How To 100% Automate Your Ad Tests (4:43)

Instagram Ads

• Are Instagram Ads Right for You? (6:22)
• Instagram Ad Formats — Which To Use? (7:29)
• Instagram Stories Done Right (5:43)
• Instagram Story Ad Creative Hack (7:58)
• How To Best Optimize Your Instagram Ads (7:22)

BONUS: How To Save Time by Getting Facebook Ads on Autopilot

• How To Save Time by Getting Facebook Ads on Autopilot (11:05)

Bonuses & Resources

• Ticket to MASTERY Classroom
• Perfect Ad Checklist
• Ad Stacking Cheat Sheet
• Winning Ad Template
• Facebook Funnel Cheat Sheet
• List of Resources
• Manual Bidding & Scaling Guide