SEO That Matters: Tactics and Strategy for Entrepreneurs

Master Search Engine Optimization with Industry Expert Rand Fishkin

Are you an entrepreneur looking to increase your business visibility online? Learn proven SEO tactics and strategies from renowned search marketing authority Rand Fishkin, founder of Moz and widely known as the “Wizard of Moz.” This comprehensive 90-minute masterclass delivers actionable insights designed specifically for business owners who want to drive organic traffic and enhance their digital presence.

Why “SEO That Matters” Is Essential for Entrepreneurs

Proven Frameworks for Every Business Type

The fundamentals of Search Engine Optimization apply universally. Whether you run a startup, manage a small business, or work as a freelance marketer, the core principles and tactics in this class will help you implement actionable SEO strategies that truly “move the needle.”

Guided by a Trusted Industry Authority

Rand Fishkin, often called the “Wizard of Moz,” has a track record of helping entrepreneurs achieve real, measurable results. By enrolling, you gain access to expert insights and time-tested techniques that can drive higher search rankings and brand visibility.

What Is SEO That Matters: Tactics and Strategy for Entrepreneurs?

SEO That Matters: Tactics and Strategy for Entrepreneurs is a 90-minute online class taught by Rand Fishkin, often referred to as the “Wizard of Moz.” This course is designed to help entrepreneurs, small business owners, and marketers understand and apply SEO strategies to increase their online presence effectively. The class covers a range of topics, including SEO strategy development, content optimization, and practical demonstrations on auditing websites and specific posts.

What You’ll Learn: Practical SEO Strategies for Business Growth

This expertly structured course breaks down complex SEO concepts into accessible, implementation-ready tactics:

• Strategic SEO Planning: Develop a results-oriented SEO roadmap that directly impacts your bottom line and business growth
• Content Optimization Techniques: Master the technical fundamentals that make your content both search-friendly and valuable to your audience
• Hands-On Site Auditing: Watch step-by-step demonstrations of how to evaluate and improve both entire websites and individual content pieces
• Keyword Research Methodology: Discover how to identify and target the search terms your potential customers are actually using

Who Benefits from This SEO Masterclass?

This course provides exceptional value for:

• Entrepreneurs and Small Business Owners: Learn to compete effectively against larger competitors through strategic search optimization
• Startup Founders and Teams: Build SEO into your growth strategy from the beginning for sustainable traffic acquisition
• Freelancers and Independent Professionals: Enhance your service offerings with proven SEO knowledge
• Junior Marketers: Develop in-demand skills that drive measurable business results
• Web Designers and Developers: Integrate SEO best practices into your website builds from the ground up
• Content Creators and Copywriters: Craft content that satisfies both readers and search algorithms

No previous SEO knowledge required—this class starts with the fundamentals and builds to advanced applications.

Why This Class Stands Out

Universal Principles, Universal Impact
Contrary to popular belief, SEO doesn’t radically change for each website. By understanding best practices—like optimizing titles, refining keywords, and improving site structure—you’ll be well-equipped to rank higher, regardless of your industry or niche.

Hands-On SEO Project: Putting Your Learnings into Action

By the end of the class, you’re invited to undertake a hands-on project that cements your newfound expertise. You’ll be guided through:

1. Developing Your Personalized SEO Strategy

   • Create a strategic outline that focuses on keywords relevant to your business goals.
   • Identify specific metrics to track and measure your success.

2. Optimizing a Piece of Content Using Targeted Keywords

   • Choose a blog post or webpage to revise with on-page and off-page SEO tactics.
   • Perform keyword research, refine the content structure, and enhance readability to improve search engine visibility.

Completing this project ensures you’re not just consuming information—you’re actively applying the insights to your own site.

Conclusion: Empower Your Online Presence with “SEO That Matters”

“SEO That Matters: Tactics and Strategy for Entrepreneurs” goes beyond theory, offering you actionable tools to rank higher and attract the right audience for your brand. With expert guidance from Rand Fishkin and a hands-on project to test your knowledge, you’ll be equipped to navigate the ever-evolving world of digital marketing with confidence. Enroll now to transform your online presence and turn search engine visibility into tangible business growth.