SearchEngineNews – The 2015 Advanced SEO Certification Course: Master Cutting-Edge SEO Strategies

Comprehensive Online SEO Training for Industry Professionals

In the dynamic field of search engine optimization, staying ahead requires constant adaptation and specialized knowledge. The 2015 Advanced SEO Certification Course from SearchEngineNews provides exactly that—a comprehensive training program designed by industry veterans with decades of combined experience in SEO implementation and research.

What Is SearchEngineNews – The 2015 Advanced SEO Certification Course?

The SearchEngineNews – 2015 Advanced SEO Certification Course is a comprehensive online training program designed for digital marketers and SEO professionals aiming to deepen their understanding of advanced search engine optimization techniques. Offered by SearchEngineNews.com, a respected SEO publication active since 1997 , the course focuses on equipping participants with practical skills to navigate the evolving landscape of SEO.

Why This Advanced SEO Certification Course Matters

Success in SEO requires distinguishing yourself through advanced knowledge and implementation skills. While others struggle to keep pace with Google’s evolving algorithms, certified SEO professionals gain a competitive edge by:

• Implementing cutting-edge techniques before they become industry standard
• Understanding the technical foundations behind Google’s ranking systems
• Applying strategic approaches that withstand algorithm updates
• Demonstrating verified expertise to clients and employers

The SearchEngineNews Advanced SEO Certification Course synchronizes all critical advanced SEO strategies while teaching you to leverage recent changes for maximum advantage.

Expert-Led Curriculum: Advanced SEO Modules

Module 1: Microformats and Rich Snippets Implementation

Rich snippets have become crucial ranking factors that significantly improve click-through rates. Our comprehensive module covers:

• Schema.org vocabulary implementation techniques
• Product page markup optimization strategies
• Location and event markup best practices
• Multiple markup combination methods
• Author Rank establishment and verification
• Google’s quality guidelines for snippets
• Troubleshooting common implementation problems
• “Topical authority” development strategies for higher rankings

Module 2: Professional Video Optimization Techniques

Video optimization is essential for modern SEO practitioners. This module delivers:

• YouTube video optimization for maximum visibility
• Universal Search video ranking strategies
• Facebook video optimization and strategic tagging techniques
• Open Graph and Microformat markup implementation
• Video sitemap creation and submission procedures

Module 3: Advanced Image Optimization Strategies

Image optimization often provides the competitive edge between otherwise equal sites. Our comprehensive approach includes:

• Technical optimization for faster loading speeds
• Core ranking fundamentals for image search
• EXIF data and geotagging implementation
• Strategic image sizing for optimal rankings
• OpenGraph & Microformat markup for images
• Image sitemap creation and submission
• Troubleshooting techniques for image search ranking issues

Module 4: Next Generation Link Building Strategies

With Google’s intensified scrutiny of link building tactics, this module teaches:

• Identification of obsolete link building methods
• Natural link building approaches for 2015
• The four characteristics of Google-friendly links
• Nine classes of still-effective link building techniques
• Essential tools for post-Penguin link evaluation and management

Module 5: Google Penalty Prevention and Recovery

Understanding Google penalties is crucial for sustainable SEO success. This module covers:

• Distinction between Google bans and penalties
• Common penalty triggers and prevention strategies
• Manual vs. algorithmic penalty identification
• Penalty diagnosis tools and methodologies
• Link profile cleanup techniques
• Disavow file creation best practices
• Reconsideration request strategies with proven success rates

Industry-Leading SEO Instructors

John Heard – Senior SEO Researcher

With SearchEngineNews since its 1997 founding, John Heard brings unparalleled experience as:

• Head of the SEN research department
• Lead technical writer with comprehensive algorithm knowledge
• Original SEO researcher with nearly two decades of continuous industry analysis

Casey Markee – Elite SEO Practitioner

As Planet Ocean’s Lead SEO Consultant since 2004, Casey contributes:

• In-the-trenches expertise from his San Diego SEO practice (established 1998)
• Advanced penalty recovery strategies from his $750-$1250/hour consultation practice
• Practical implementation techniques for maintaining Google compliance

Comprehensive Course Structure and Materials

Convenient Online Format

• 100% LIVE online training accessible from anywhere
• Seamless web-based teaching platform with streaming audio and visual materials
• Professional facilitation by Ramon Williamson throughout the entire course

Complete Resource Access

• Downloadable MP3 recordings after each session
• Full slide decks for reference and implementation
• Complete video recordings of all sessions
• Permanent access through SearchEngineNews.com

Strategic Course Schedule

Five sessions over two weeks:

Week 1:

• March 23rd (Monday) – Session 1: Advanced SEO Strategies with John Heard
• March 25th (Wednesday) – Session 2: Google Penalties with Casey Markee
• March 27th (Friday) – Session 3: Additional Advanced SEO Strategies with John Heard

Week 2:

• March 30th (Monday) – Session 4: 2015 Link Building Strategies with Casey Markee
• April 1st (Wednesday) – Q&A and Certification Session with both instructors

All sessions begin precisely at 3pm ET / 2pm CT / 1pm MT / Noon PT

Professional Recognition: Official SEO Certification

Upon completion, you’ll receive the Official SearchEngineNews SEO Certification, demonstrating your advanced training to clients and employers. This professional credential validates your:

• Commitment to ongoing professional development
• Knowledge of current SEO best practices
• Training by recognized industry authorities
• Mastery of advanced techniques for sustainable SEO success

CONCLUSION: Elevate Your SEO Expertise with SearchEngineNews

The 2015 Advanced SEO Certification Course from SearchEngineNews represents the most comprehensive, expert-led training available for serious SEO professionals. By combining cutting-edge techniques with proven methodologies, this certification program delivers immediate value while establishing the foundation for long-term SEO success.

Distinguished by its industry-leading instructors, comprehensive curriculum, and practical implementation strategies, this course provides the specialized knowledge required to excel in today’s competitive search landscape. Invest in your professional development with the industry’s most respected SEO training program.