Roy H. Williams (Wizard Of Ads) – Secret Formulas School of Advertising: Complete Video Training System

Overview: Revolutionary Advertising Education from The Wizard of Ads

Roy H. Williams (Wizard Of Ads) – Secret Formulas School of Advertising represents the most comprehensive advertising education system ever created by the legendary marketing strategist. This updated video training series replaces the original 1998 12-tape collection, delivering proven advertising formulas that have transformed businesses worldwide since its initial release to exactly 1,427 advertising professionals globally.

What Makes This Advertising Training System Unique

Expert-Led Instruction from Roy H. Williams

Roy H. Williams, internationally recognized as The Wizard of Ads, brings decades of advertising expertise to this comprehensive training program. His secret formulas have helped countless businesses achieve exponential growth through strategic advertising approaches that go beyond traditional marketing methods.

Complete Video Library: 12 Essential Sessions

Session-by-Session Content Breakdown

Session 1: Foundational Advertising Principles

• What is Selling? – Master The Wizard’s first Secret Formula for defining selling beyond conventional interpretations
• The Three Worlds of Business – Analyze client businesses through three critical perspectives:
  • Executive office world (vision and strategy)
  • Inside your door (customer experience optimization)
  • Outside your door (advertising and reputation management)

Session 2-3: The Uncovery Method – Core Business Discovery

Session 2: The Sword in the Stone & Time Horizon Analysis

Learn The Uncovery methodology – the most crucial consulting stage that reveals your business’s true core identity. Discover why external perspective is essential for authentic business understanding and how to weather the critical “chickening-out period” between invoices 2 and 3.

Session 3: Relational vs. Transactional Customer Targeting

Master the never-before-recorded discussion on customer psychology differences. Learn to identify whether your business attracts relational or transactional customers and develop targeted messaging that speaks “to the dog in the language of the dog.”

Session 4: Business Topology – Revolutionary Industry Analysis

Discover how industry giants like Henry Ford and General Mills revolutionized their sectors by looking outside their industries. Learn Business Topology principles that shatter conventional thinking and standard practices.

Session 5: The Power of Strategic Messaging

Focus on the two most crucial business elements: what you do (business practices) and what you say (strategic messaging). Master the art of harnessing word power to answer customers’ real questions.

Session 6: Scientific Ad Budget Calculation

Access The Wizard’s secret formula for determining optimal advertising spend – a proven methodology you can implement immediately with measurable results.

Session 7: The APE (Advertising Performance Equation)

Understand the relationship between message effectiveness, frequency optimization, customer experience, market potential, and sales performance through this comprehensive equation system.

Advanced Training Modules

Session 8: Neurology 101 – Brain-Based Advertising

Explore the scientific foundations of message processing through brain mapping and neuro-pathways. Gain insights that extend far beyond advertising into human psychology and decision-making processes.

Session 9: Memory Depths and Scientific Branding

Delve into verified scientific research on how the human brain captures, processes, and retains advertising messages. Learn to strategically implant your messages into potential customers’ minds using proven memory science.

Session 10: Challenging Traditional Advertising Wisdom

Question conventional advertising “policies” based on tradition rather than verified results. Learn to distinguish between popular wisdom and proven advertising science.

Expert Guest Sessions

Session 11: New School Selling Methodology

Featuring Dr. Nick Grant and Jeffrey Eisenberg This intensive 35-minute session introduces New School Selling techniques with insights from one of America’s leading consulting psychologists. Learn customer interaction style recognition and accommodation strategies.

Session 12: Digital Marketing Integration

With Jeffrey and Bryan Eisenberg, Founders of Future Now, Inc. Learn from established digital marketing experts who have spoken at major industry events including DMDAYS, Search Engine Strategies, and Internet Marketing Conference. Featured in publications like ClickZ.com, Inc Magazine, and Internet Retailer.

What’s Included in Your Training Package

• 4 Professional DVDs containing all 12 comprehensive sessions
• Complete video library with over 12 hours of expert instruction
• Downloadable resources and implementation guides
• Lifetime access to proven advertising formulas

Why Choose Roy H. Williams’ Secret Formulas School

Proven Track Record

Since 1998, this training system has delivered measurable results for advertising professionals worldwide, with exactly 1,427 copies distributed to industry leaders.

Scientific Approach

Unlike traditional advertising education, this program combines neuroscience research, psychological principles, and proven business topology methods.

Immediate Implementation

Every session provides actionable formulas and practical strategies you can implement immediately in your advertising campaigns.

Expert Credibility

Roy H. Williams brings decades of advertising expertise, while guest experts like Dr. Nick Grant and the Eisenberg brothers add specialized knowledge in psychology and digital marketing.

Target Audience and Applications

Ideal for:

• Advertising professionals seeking advanced strategic training
• Business owners wanting to optimize their advertising ROI
• Marketing consultants needing proven client methodologies
• Agency executives requiring team training resources

Conclusion: Unmatched Value and Proven Differentiators

Roy H. Williams (Wizard Of Ads) – Secret Formulas School of Advertising stands as the definitive advertising education system, combining scientific research, proven methodologies, and expert instruction in one comprehensive package. This updated training series offers tremendous value through:

Key Differentiators:

• Exclusive access to The Wizard’s proprietary formulas used by industry leaders
• Scientific foundation based on neurology and memory research
• Proven track record with measurable results since 1998
• Expert guest instruction from leading psychology and digital marketing professionals
• Complete implementation system with 12 comprehensive video sessions
• Lifetime learning resource for continuous professional development

Transform your advertising approach with time-tested strategies that have generated exponential business growth for over two decades. This is not just another advertising course – it’s your gateway to mastering the secret formulas that separate advertising wizards from ordinary marketers.