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Unlock Your PPC Success with Expert Google Ads Training

Are you ready to elevate your pay-per-click (PPC) advertising skills and achieve unmatched results with Google Ads? The Online Advertising Academy presents the Google Ads Training Course Bundle 2023, your comprehensive guide to mastering Google Ads and driving profitable campaigns.

What You Get in the Google Ads Training Course Bundle 2023

Expert Research & Planning Pre-Launch Strategies

First and foremost, research and planning are critical for the success of your PPC campaigns. Without proper planning, your ad campaigns are set up to fail, no matter what you do. In this module, you’ll learn:

• How to find the most profitable keywords for any industry.
• Strategies to stay ahead of competitors—find and outperform their ads.
• How to avoid money-wasting keywords and campaign types before launching.

Set Up Your Account for Profit—Not Wasted Budget

Moreover, structuring your ad campaigns efficiently ensures maximum profit while minimizing wasted spend. You’ll discover:

• Fast and simple setups for profit—not complex setups that take weeks.
• Simplified setups for easy optimizing, scaling, and management, no matter how many accounts you’re running.
• How to avoid Google’s suggestions (traps) and outdated hacks from YouTube videos and cheap courses.
• Advanced tracking setup for conversions, leads, calls, sales, and ROI from ads.

Advanced Optimizing Made Simple

Additionally, learn up-to-date optimization strategies focused on profit metrics like conversions, CPA, conversion rate, and ROAS—not just Quality Score or CTR. This section covers:

• Strategies for quickly scaling ROI by expanding campaigns, ad groups, ads, and keywords.
• Techniques to identify top performers swiftly and expand them.
• Optimizing automated bidding, manual bidding, or combinations to control CPC and CPA when Google falls short.
• Optimization at every level: campaigns, ad groups, keywords, devices, locations, schedules, and more.

Microsoft Ads (Formerly Bing Ads) Training

Furthermore, expand your reach by mastering Microsoft Ads, covering Bing.com, Yahoo.com, AOL.com, DuckDuckGo.com, and more. Learn:

• How to import campaigns properly without relying on weekly auto-imports.
• Unique features in Microsoft Ads that aren’t available in Google Ads.
• How to optimize using Microsoft Ads’ specific data.
• Targeting options and setups exclusive to Microsoft Ads.

Mastering Campaign Targeting Options

In addition, learn which targeting methods yield the most profitable ads across different industries, business types, budgets, and goals. This module includes:

• Expert tactics for RLSA (Remarketing Lists for Search Ads).
• Proper setup and optimization for DSA (Dynamic Search Ads) campaigns.
• Advanced local campaign targeting, setup, and optimization.
• How to actually make broad match keywords profitable—or when to avoid them.

Advanced Strategies for Advanced Marketers

For seasoned marketing professionals and ad agencies, delve into advanced techniques such as:

• Fixing automated bidding issues like low volume, high CPCs, no conversions, or bad ROAS.
• Complex optimization for device, day, hour, city, country, and state—with or without manual bidding when needed.
• Properly running test campaigns alongside primary campaigns for large-budget accounts targeting all funnel stages.
• Setting up and optimizing large-budget accounts focusing on micro-conversions and full-funnel targeting.
• Finding new ideas and expanding accounts you’ve been running for years.

Beginner Foundations

If you’re new to Google Ads, don’t worry! We offer foundational training to get you started:

• Introduction to Google Ads and how to set up your account.
• Overview of campaigns, keywords, ads, ad extensions, negative keywords, and more.
• Dashboard walkthrough—how to navigate Google Ads effectively.
• How to monitor essential metrics and ignore useless ones by customizing columns inside Google Ads.
• Basic optimization techniques for campaigns, keywords, ads, A/B testing, and ad groups.

Bonus Training

But that’s not all! Enjoy additional bonuses to ensure your PPC ad success:

• Expert landing page training.
• Advanced PPC call tracking software (beyond Google Ads).
• Google Analytics tracking and setup.
• Our agency tools—Expert Ads Framework & Cheat Sheet.
• Pre-made lists of most-used negative keywords.
• Top cities and states lists for negative keywords.

Additional Training for Google Display Ads

Finally, our Display Ads Masterclass teaches expert strategies to expand into the Google Display Network while maintaining profitability:

• Learn how PPC ad agencies scale display profits rapidly.
• Display ad strategies for ROI and eliminating low-quality website clicks.
• Best practices for targeting audiences, content, and winning combinations.
• Advanced remarketing strategies—go beyond the basic setup.
• Secrets for top, middle, and bottom-of-funnel display targeting.
• Training suitable for beginner to expert levels in display ads.
• Display campaign pre-launch checklist.

Conclusion

In conclusion, the Online Advertising Academy’s Google Ads Training Course Bundle 2023 is your ultimate resource for mastering Google Ads and achieving exceptional results. By enrolling, you’ll gain the skills, strategies, and tools necessary to outperform competitors, optimize campaigns efficiently, and maximize your ROI. Don’t miss this opportunity to become a Google Ads expert—enroll today and transform your PPC advertising success!