Ning Li & Austin Lee – Zero to $6K

Today, I’m going to show you a step-by-step system to go from complete copywriting beginner to making up to $6,000 a month… in just 8 weeks

You see, as a freelance copywriter, all it takes is one email to change your life. 

Because all you need is one high-quality client to say, “Yes, I’ll hire you”…

And… BOOM.

Thousands of dollars would be plopped into your bank account, instantly.

Enough to quit your job. Enough to transform your life.

You may think this is completely outside your reality right now…

But I promise you, it’s not.

With the template I’m about to show you, it’s absolutely possible for a beginner copywriter to achieve this in just 2 short months, and I’ll prove it to you.

> Even if you have never landed a single client in your entire life and have ZERO connections…

> Even if you’ve tried copywriting courses in the past and haven’t gotten anywhere…

> And even if you’ve sent tons of emails and messages to clients without a response.

Oh, and our system will let you get clients regardless of the economic conditions.

(With more people than ever bored & buying stuff from home — the demand for good copy has never been higher.)

This proven system lets beginner copywriters close high-paying clients.

Using easy, step-by-step emails with copy-and-paste templates…

This system has worked for 31 out of 36 copywriting students I’ve taught it to…

And today, it can absolutely work for YOU.

You see, since January 2017, my friend Austin and I have coached an exclusive group of 36 copywriters as part of Derek Johanson’s CopyHour Certified Coaching Program…

It was a tightly knit and closed group… with each student paying up to $5,500 to learn these secrets from us.

The majority of these students started right where you are today…

In other words, at the VERY beginning, with little to zero experience.

Yet in just a short amount of time, their lives were TRANSFORMED.

Thanks to this simple step-by-step blueprint, students have gone from boring “prison cell” desk jobs to living the dream remote working copywriter lifestyle

Simply put, CopyHour Certified Coaching has been one of the most successful freelance copywriting programs, EVER.

All we do is teach our students this simple step-by-step process…

And they regularly go from total newbies to making $2,000… $5,000… or even more per month in just 8 weeks.

What if we released our entire step-by-step blueprint, complete with templates and all, to the public?

Because when news got out about how successful the program was, other writers were clamoring for the secrets.

By releasing it this way, we could make it available to more students without sinking more time into coaching.

And since it doesn’t directly involve our time, other students can get the same secrets without the $5,000+ price tag!

That’s why…

For the first time EVER, Austin and I are sharing our step-by-step formula and email templates for skyrocketing your freelance copywriting income FAST

That’s what I’m here to show you today.

And I promise you…

What I’m about to show you has the potential to absolutely change your life.

I mean, think about it…

What would it be like if you were to wake up and NOT have to sit in traffic or go to a desk job?

Want to work 3 hours a day? That’s fine.

How about taking a day off? That’s fine too.

You work when you want, and you work the hours you want.

Want to take an impromptu trip to Hawaii? Australia? Colombia? Thailand? Greece? 

No problem: just pack your laptop and go!

All the while, you’re pulling in $4,000… $6,000… even $8,000 a month by typing words on your computer & getting cash in exchange for Google docs

Think this is outlandish and impossible?

Think again.

Because that’s the exact lifestyle me, Austin, and the majority of our students live.

Austin and I both live by the beach in sunny San Diego, California.

I eat out literally every single meal.

I work between 1-5 hours a day.

I nap and surf most afternoons.

I travel when and where I want, with infinite paid vacation days. (yes, really… PaleoHacks literally gives me these benefits – plus healthcare – to stay with them)

The tale of how I became a direct response copywriter is one of the most bizarre and unlikely stories you’ll EVER hear

… yet I give you my word, it is 100% true.

In it, there’s a critical lesson you need if you ever want to make mountains of cash with copywriting.

I, like most people, followed the traditional route that was laid out for me by society… and by my stereotypical Asian parents.

I got good grades (nearly all A’s)…

I went to an Ivy league university (Cornell, up in ice-cold upstate New York…)

I got a graduate degree in teaching, after finishing a Master’s in 4 years.

And by age 26, I had a stable job teaching high school biology in Cortland, New York.

It was then that I realized…

I began waking up terrified that I’d blinkand one day I’d be 50 years old wondering where the hell my life went

“This couldn’t be all there is to life,” I thought.

I thought I was at my lowest point… but then the UNTHINKABLE happened.

In rapid succession, I found out my mom had breast cancer, and my girlfriend at the time dumped me.

I hit ock bottom. 

I was 27 years old… hadn’t done anything useful with my life…

And was broke, alone, depressed, and I absolutely hated the career I was stuck in.

In short, I felt like an absolute failure.

Out of desperation, I Googled “how to make money on the side.”

I fell down a deep rabbit hole… and out of the other side I found internet marketing.

It was mind-blowing to me that anyone could actually make money on the internet…

And the more I read, the more I discovered:

If you want to make money on the internet, there’s ONE essential skill that’s more valuable than anything else

… and that’s copywriting.

The ability to persuade through words.

Copywriting is the literal fuel that powers any company earning money online.

So that’s what I started pouring all my time and energy into.

And to be honest, I didn’t get very far at first.

I made the mistake that nowadays, I see most copywriting students make:

I read a bunch of books and courses, but I had no clue how to translate that into actual paying clients…

And stone, cold cash.

Luckily, here’s where the story gets a little weird.

You see, I feel like the universe gave me a hand. Because…

On the forum, his name was “Daniel Balboa.”

I had no clue who he was or why he was helping me…

Until one day, I stumbled across a copywriting podcast interviewing the guy.

I realized… Oh shit, this guy is actually a big deal!

His name was Dan Ferrari. 

He’s written massive, internet-breaking controls at Agora Financial, the Motley Fool, Green Valley, and a slew of other big direct response companies.

He’s widely considered to be one of the best copywriters on the planet right now.

That was the beginning of a mentorship that is still going, all the way to today.

Because just a short while later, he sent me a single email that changed my life.

The email read simply:

“Hey dude. Do you want to make some money?”

My reply?

An emphatic “YES.”

From that summer on, Dan began showing me his secrets to copywriting and freelancing.

A random guy on the forums started giving me feedback on my writing…

I didn’t know that “rando” was one of the best copywriters on the planet!

On the forum, his name was “Daniel Balboa.”

I had no clue who he was or why he was helping me…

Until one day, I stumbled across a copywriting podcast interviewing the guy.

I realized… Oh shit, this guy is actually a big deal!

His name was Dan Ferrari. 

He’s written massive, internet-breaking controls at Agora Financial, the Motley Fool, Green Valley, and a slew of other big direct response companies.

He’s widely considered to be one of the best copywriters on the planet right now.

That was the beginning of a mentorship that is still going, all the way to today.

Because just a short while later, he sent me a single email that changed my life.

The email read simply:

“Hey dude. Do you want to make some money?”

My reply?

An emphatic “YES.”

From that summer on, Dan began showing me his secrets to copywriting and freelancing.

This copywriting legend showed me the secrets to closing clients and getting big paychecks with surprising consistency

Using the secrets he showed me, I started getting client after client.

My paychecks got bigger and bigger.

Everyone – including my family, my friends, EVERYONE – thought this copywriting thing was a waste of time…

And told me that I should just finish up my PhD.

And Dan Ferrari was the only person in my life that believed in me and told me copywriting was a worthwhile pursuit.

Thank God he did.

Because thanks to his mentorship, copywriting training, and client-closing secrest, I felt like I was finally finding my place in the world.

After writing copy for just over a year, Derek Johanson of CopyHour asked me to do something special for him…

You see, Derek has a program called CopyHour that teaches beginner copywriters how to improve their writing by hand-copying winning ads and sales letters.

It’s an incredibly effective program.

But, as Derek told me, there’s just one problem..

Students finish the program and learn the basics of copywriting…

But then they have no clue how to actually get clients!

In fact, as we discovered later, this is actually where 95% of beginner copywriters get stuck!

And if they learned this one simple skill, their incomes would EXPLODE and their lives would be transformed forever.

Derek told me he was looking for experienced “freelance copywriting coaches” to teach his students this one skill…

And that’s where Austin Lee and I came in.

Austin’s another copywriter who lives in San Diego, and a good friend of mine.

We both have an extensive background in the art of writing copy and the science of closing high-paying clients.

We were both trained by Dan Ferrari, and had a proven, consistent client-closing system.

So we decided to help Derek out.

We put our heads together and in a few short months, we created:

A step-by-step blueprint to take a beginner copywriter with ZERO experience…

And get them high-paying copywriting clients in just 8 weeks

We started coaching 6 students at a time.

And the initial success was incredible.

Students were landing their dream jobs…

Skyrocketing their freelance copywriting incomes…

And living the lives they’ve always dreamed of.

Just take a look for yourself:

Zero to $6K

Write Converting Copy, Get High-Paying Clients & Kickstart Your Dream Writer’s Life in 8 Weeks

After six rounds… 50+ weeks of in-session coaching… and over 200 hours…

Coaching 36 students, many in a similar position to yourself.

We’ve now refined this proven system SIX TIMES.

(Sorry Grey Goose, you ain’t got nothing on us : )

Remember, in Round 1 — we took one writer from his parent’s basement…

To a royalty-padded seat in the #1 financial direct response agency in the world.

And that was round one!

You’ve seen what’s gone down since then…

So it’s probably no surprise to hear me say:

How to master the 2 key pillars ofsuccessful freelance copywriting

Without both, you are dead in the water.

Pillar 1: The art of writing copy

Pillar 2: The science of freelance business

Lucky for you, we cover both pillars in extensive detail.

The beauty of Zero to $6K — it teaches you both at the same time.

And listen, we know there’s other course out there, so here’s something else to consider:

The game changes fast. What worked 5 years ago… even 2 years ago… does NOT necessarily work today.

As compliance on Facebook and other ad networks tightens…

And as competition for attention increases…

The game evolves, and the copy adjusts.

This is what’s working NOW, at the highest levels of the game

This is the most advanced, accelerated program for the modern world of direct response 

From two writers who are in the trenches: writing long-form copy every damn day for the top clients in the business.

Which means we’ll show you what’s actually working for US…

…and for our students — the next generation of up-and-coming control crushers.

* It makes no difference if you’ve only noodled around in Google Docs writing fake samples…

* If you’ve just read your second direct response book and you’d like to apply what you learned…

* Or if you’ve worked with a few clients, but don’t know how to land retainers & raise your rates.

Perhaps, you’re just frozen in a state of sheer overwhelm, and you don’t know where to start. 

That’s fine too, because this proven blueprint just plain works at every level…

(Even all the way up to us coaches – it’s something I’ll use until the day I die. Austin too.)

Whether you’ve dabbled a few years ago and got busy or quit copy… or if you’re chomping at the bit to land your first client…

Zero to $6K will work for you.

And if you’re wondering what kind of results you can expect, consider this….

You already met students who added hundreds, even thousands of dollars to their bank account within a week or two of following this system…

That’s just the start.

Because by the end of the first week…

You’ll feel butterflies in your stomach. Not stemming from fear, but from a profound sense of “yes I can”…

Knowing you’re walking a path tread by others before you…

Many students write to us saying it feels like they’ve been struck by lightning.

Woken up and straightened out — now they can simply tackle the task at hand…

And do the thing that moves them to the next step, and then next.

Until these micro-steps… each easy on their own…

COMPOUNDS into something real & powerful. 

You’ll literally be building assets you can use to make money now… and for a lifetime.

Like tiny twigs being gathered, then tossed on a small flame…

The steps laid out in this blueprint will start small, then grow into tangible freelance skills to get you up and running within weeks.

Let me tell you something:

It feels insanely good to captain your own ship. To finally call the shots….

Does this sound like your tribe? 

I can’t answer that for you.

What I can do, is show you the simple 8-week system we’ve put together for you.

It’s super easy to follow: just one video lesson each week.

(About 20 to 40 minutes each.)

While every other writer scours Amazon for the next “silver bullet” copywriting book…

… you’ll be one of the smart few on a bullet-train to real freelance success.

So let’s break down exactly what you get week-by-week…

(Plus the special bundle of free gifts & word-for-word templates for early-bird members)

WEEK #1: Trust the Process (It Works) [24:36]

• The 1 thing that sets apart our most successful students
• How to triple your rates overnight with ZERO stress
• Why “thinking small” is better than big goals (& why momentum is your ultimate friend)
• The ONLY benchmark you should be measuring yourself with (hint: it’s not money)
• Try on these free “new clothes” to INSTANTLY skyrocket your self-belief (Gary Bencivenga did this)
• Ning’s “Go Gangster” secret to harnessing your inner fire… and why timing is everything

WEEK #2: How to Land High Paying Clients Even if You Have ZERO Experience [42:05]

• How Ning’s girlfriend — who had no experience — blew past the objections most high-paying clients have with new copywriters
• Why branding matters
• Forget the laws of “normal” jobs — they do NOT govern the laws of freelancing
• CAUTION: perfectionism can kill you in this game… here’s why “good enough” is better than perfect (plus how to know where the line is)
• Nike was right, JUST DO THE THING (like this) & watch your career take off
• The 3 immutable phases of client interaction (and why offering prospects “snacks” is the BEST way to take the next step)
• Charge this amount per email — down to the dollar — based on your skill level
• Afraid of taking on projects you can’t DELIVER? We explain why it’s not as scary or risky as you think
• How my crazy fire walk with the legend David Deutsche PROVES you can turn a shit sandwich into gold

WEEK #3: Over the Shoulder – Ning Writes an Email from Scratch PLUS How to Outline a Sales Letter [56:47]

• WATCH: we transform a student’s random email idea into client-ready copy in 7 minutes
• What you absolutely CANNOT FORGET in your first line of email copy (non-negotiable)
• Non-intuitive tip to maximizing email conversions with 1 type of photo
• How HARD should I sell in my email?” <<< answered
• 7 ways to pull great email ideas from any sales page… and pitch them to a cold client
• The #1 question to ask before writing a single word of copy
• Where to find your audience’s deepest secrets to push their hot-buttons and make them buy (not Facebook or Amazon reviews)
• How long to spend on research
• LOOK PAGE-BY PAGE INSIDE THIS DOC: research document of a winning health supplement control… the exact questions Ning asked… where he found the answers… how to do this with any project
• The 2-pronged mechanism approach to TRULY differentiate your product from everything else out there
• Why “just sitting down to write copy” is a ROOKIE MOVE (do this instead)

WEEK #4: How to Create & Foster Meaningful (& Profitable) Relationships in the Industry [28:19]

• The inevitable “dip” you’ll roll up to in ANY phase of your freelancing & how to cruise through it intact
• The “hockey stick” success myth
• EASIEST way to differentiate yourself from other copywriters — this requires no skill
• Why learning to surf is just like copy (& just as fun when you master it)
• #1 mental mistake copywriters make & what NEVER to tie your self worth to
• The “Squeaky wheel” technique: a simple follow-up reframe Austin used to land several clients who seemed ‘dead’
• How books, podcasts & blogs have “mileage” you can use to squeeze more money out of everything you learn (3 specific tips for how to do this)
• he likeability dilemma: authentic way to build rapport… get clients who like you… and earn more working with people YOU actually like
• Do you forget what you learned in that last podcast? So did we: until we started using this virtuous cycle trick

WEEK #5: Funnel Architecture & the Key Pillar of Direct Response-Driven Businesses [45:34]

• UNDER THE HOOD OF A $20 MIL BIZ: see real conversion numbers, click thru rates, ad spend economics of a profitable publishing business — 95% of copywriters don’t understand this
• CPAs… true CPAs… AOV… ROAS… and other direct response acronyms: explained
• Starbucks REAL success secret… why their coffee doesn’t matter… and why to laser-focus your resources on building the same asset
• What “customer acquisition” really means & why it makes or breaks a business
• The #1 motivation behind everyone in the direct response game (besides money)
• Little-known ways to help your client (or yourself) with optimization
• Why NEVER to give an ounce of energy to a “MF” result when you test copy
• 7-Phase funnel breakdown of an 8-figure financial publishing company
• Which upsell is the most important and why to focus 80% of your energy there

WEEK #6: Grease the Slope: Sentence Structure, Grammar & Clarity — Simplified [29:09]

• The reason Austin loves dog-shit first drafts (seriously, here’s why to be “proud of poo”)
• WHEN the real magic actually happens in your copy
• 3 key “focus zones” when you edit & the 3 most powerful verb tenses
• Active vs. passive voice: simplified
• The 1 scenario when you should use passive voice and how to use it right
• Why “digestibility” is paramount to conversions

WEEK #7: Cut Your Writing Time in HALF with These Research & Outline Hacks [43:11]

• A mushroom trip “a-ha” moment Ning had that melts away writing blocks
• Down to the bullet how Austin structured a $1.7 Million promotion for Agora Financial
• Why “A.V.” is a better way to structure sales letters than “order of objections”
• Copywriting is as much about VISUALS as WORDS — and we don’t just mean photo / video
• The Dig Agency’s #1 Outlining Secret to Writing a Sales Letter with Maximum Profit Power
• The reason I’ve not been focusing on technical copy lately & the 1 thing I AM that’s doubled my skill
• When to write freely without a destination in mind
• Why, how & when to “Conceal your hand” and suck readers deeper into your copy
• Line-by-line lead breakdown of a multi-million dollar control we wrote
• Curveball Copy: the rarely understood skill of being unexpected in your copy to boost readership and conversions

WEEK #8: Blazing Ahead: Forming High-Value Relationships by Getting Better [29:32]

• How to get into America’s top internet marketing conference — FREE! All the highest-paying clients show up.
• The simplest way to keep improving with the Swiss Army tool you just developed
• How to identify high value people & genuinely connect with them
• Exactly how Austin went from unknown copywriter >> to $110/hr. on Upwork >> to a key introduction from Kevin Rogers
• When you pass this “rollercoaster threshold” — people can’t wait to coach you… mentor you… and hire you instantly.
• The question to “ask the world” (tells you if you’re ready to step up to the big leagues)
• FEAR of sharing your work slows down your progress (easy fix shuts up that voice)

Inside every week, you’ll get: 

• HD VIDEO LESSONS: full HD videos you can stream from your laptop or phone, with playback speed control so you can learn at your pace
• WORKSHEETS, SLIDES & PDFS: if the video has slides, or discusses a certain piece of swipe, you’ll get a file to follow along. Or, if there’s a link to something, we’ll include that inside your portal.
• FULL LIFETIME ACCESS TO THE 24/7 ONLINE PORTAL: everything detailed on this page is contained inside, accessible with your personal login for LIFE. 24/7/365.

Holy crap, I gotta be honest…

Flipping through this, I’m EXTREMELY JEALOUS of you.

Why? Because I had to go figure all this out myself… soaking in self doubt like a pair of soiled undies…

Riding the razor’s edge the whole time: 1 lost client away from disaster.

But with this proven system, you’ll rest easy knowing others have followed the SAME path…

Which guided them into 4-figure retainers, 5-figure projects, and royalty deals with the world’s top direct response businesses.

How much is that kind of guidance worth to you?

How much is it worth to have a proven success framework at your fingertips … to finally build the freelancing freedom you’ve dreamed of?

How much is it worth to never have to settle for another shitty 9-to-5 job again?

How much is it worth to know you’ve built a life that gives you real time to spend with your loved ones?

BONUS #1: Live Over-the-Shoulder Email Writing with Ning ($367 Value)

Because there’s no faster way to start getting paid clients… than by getting good at emails. Because you can pick it up quick (especially with us showing you exactly how).

Inside this 90+ minute video… Ning goes HAM — showing you exactly how he writes an email from scratch. In this case, it’s for a real working offer: a health supplement for menopausal women. Discover how to come up with subject line ideas… click-worthy hooks… impossible-to-ignore stories… and more.

BONUS #2: Ultimate 35-Point Checklist for a High-Converting Sales Letter($197 Value)

Don’t know where to start? Or what section of your sales letter should go next? Or – God forbid – if you’re missing a key section or objection your prospect has burning in their mind? With this detailed checklist, nothing will slip past the goalie.

This thing could be a standalone product and sell thousands of copies. In fact, that’s a pretty damn good idea we might pursue. But today, act now and you’ll get it as a thank you for trusting us to help catapult your freelance career into a pile of cash.

BONUS #3: Step-by-Step Research Guide for a Long Form Sales Page ($137 Value)

What’s the #1 difference between the top A-list pros and the average run-of-the-mill writer? Research. When you do this right, you know what to look for, when you have enough information, where to turn rocks over, when you have the right information, and how to do it FAST (some writers we know can finish research for a 10K-word sales letter in 4 hours — many take 2 weeks!). This guide takes you by the hand and shows you the literal links to enter, to find a goldmine of your target audience’s deepest fears, desires, challenges, and dreams.

BONUS #4: Upwork Profile Optimization Training ($67 Value)

Upwork is an SEO, just like Google. That means you can leverage relevant keywords, phrases, and tags to increase your visibility in the search results. In this training, Austin shows you the simple steps you can take to maximize your profile relevance and snap to the top of the list (or at least higher on it) when clients search for copywriters on here. Think of this as a “hack” you can use so more clients see your pretty face on the page, and ask to hire you.

BONUS #5: How to Mastermind Like a Boss without Paying $25K ($37 Value)

We know a copywriter who just paid $100K to join a mastermind for a year. $25K is a pretty standard price these days to surround yourself with the best in the game. But what if you could do this for FREE, and without getting on a plane to spend another $3K just to get to the meeting?

Well, you can. And this video shows you how to not only create your own “mini-mastermind” — but also form lifelong connections and friendships in the process. It’s a blast, and we think you’re gonna love it.