Negotiation: Buyer Side & 6 Steps To Get What You Want

Master the Art of Buyer-Side Negotiation and Save Thousands

Have you ever paid too much for a major purchase or felt taken advantage of by a salesperson? Did you make a large purchase only to realize later that you should have bought something different? Effective negotiation skills are essential in today’s marketplace, and lacking them can cost you thousands of dollars over your lifetime.

Course Overview: Comprehensive Negotiation Training

“Negotiation: Buyer Side & 6 Steps To Get What You Want” is a comprehensive 30+ lecture course designed specifically for buyers who want to negotiate effectively with both private parties and professional salespeople. Each step builds upon the previous one, creating a complete negotiation framework you can apply immediately.

Why Learning Buyer-Side Negotiation Matters

Successful negotiation isn’t just about getting a lower price—it’s about ensuring you get exactly what you want at a fair value. With proper preparation and knowledge, you can transform from a vulnerable buyer into a confident negotiator who achieves optimal outcomes in any purchasing situation.

About Your Instructor: Expert Credentials

Hi, I’m Dr. Dean DiGregorio, a Certified Public Accountant with a PhD in Accounting and current university professor. After making several costly negotiation mistakes early in my career, I dedicated myself to mastering negotiation tactics, persuasion psychology, and professional selling techniques. These proven negotiation skills have been invaluable throughout both my personal and professional life.

The 6-Step Negotiation System Explained

Step 1: Defining Your Wants and Needs

This critical first step ensures you get what you actually want and avoid unnecessary aggravation. You’ll receive specific buying criteria tailored for various purchase scenarios including:

• Products
• Homes and real estate
• Vehicles
• Job offers
• Business acquisitions
• Professional services

Step 2: Research and Evaluation

Build negotiation confidence through proper research and evaluation techniques. Learn how to determine fair market value and identify the right questions to ask before entering any negotiation.

Step 3: Understanding Seller Motivation

Discover powerful techniques to motivate sellers to give you what you want. Understanding the psychology behind selling decisions gives you a significant advantage at the negotiation table.

Step 4: The Negotiation Process

The most extensive section of the course covers exactly how to negotiate effectively. You’ll learn:

• Proven negotiation tactics for different scenarios
• Specific questions to ask sellers and how to interpret their responses
• How to recognize and counter professional sales techniques
• When to push and when to compromise for optimal results

Step 5: Outcome Evaluation

Learn systematic methods to evaluate negotiation results and determine if you’ve achieved your objectives or need to continue negotiating.

Step 6: Follow-Up Actions

Master the final stage of the negotiation process, including when and how to take additional action to secure the deal you want.

Beyond Price: The Complete Negotiation Approach

Effective negotiation involves much more than haggling over price. This course teaches you how to:

• Identify what truly motivates you as a buyer
• Understand what motivates sellers
• Recognize fair value versus merely “cheap” pricing
• Apply negotiation psychology in both business and personal contexts

The Return on Your Investment

I realized the true value of money when I started calculating how many hours I needed to work to purchase items based on my after-tax pay rate. Consider how many extra hours you would need to work if you overpaid by just $1,000 on a major purchase.

This practical negotiation course represents one of the highest-return investments you can make in yourself. The relatively small amount of time spent learning these negotiation techniques can save you days, weeks, or even months of work throughout your lifetime.

Conclusion

“Negotiation: Buyer Side & 6 Steps To Get What You Want” provides a complete system for mastering buyer-side negotiation skills that will serve you in countless situations. Unlike general negotiation courses, this program focuses specifically on the buyer’s perspective with practical, actionable techniques you can apply immediately. By investing in these proven negotiation skills now, you’ll gain confidence, save money, and ensure you get exactly what you want in every transaction. See you in the course!

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