Matthew Brandt – Product Analytics: Master Data-Driven Product Decisions

Transform Product Insights Into Strategic Action with Expert-Led Analytics Training

Matthew Brandt – Product analytics teaches professionals how to leverage data-driven product decisions through comprehensive product analytics methodologies. This expert-designed program combines real-world case studies, practical implementation strategies, and advanced analytical techniques to transform raw product data into actionable business insights.

About Expert Instructor Matthew Brandt

Matthew Brandt brings over six years of specialized digital analytics expertise with proven experience delivering end-to-end analytics solutions for 50+ companies. As a certified product analytics professional, Matthew has spent the last two years providing deep analytical insights across all departments of a SaaS company managing a web-based accounting product. His expertise encompasses:

• End-to-end analytics implementation from concept to analysis
• Cross-departmental data strategy and reporting
• SaaS product optimization and user behavior analysis
• Advanced tracking methodologies and measurement frameworks

Comprehensive Product Analytics Course Overview

What You’ll Master in 8 Expert-Led Sessions

This intensive product analytics training delivers measurable expertise in:

Core Analytics Competencies:

• Product-level data collection and accurate analysis methodologies
• Product metrics implementation and comprehensive tracking systems
• User segmentation analysis with distinct behavioral traits
• Data consolidation techniques for unified user profiles

Advanced Technical Skills:

• Google Sheets mastery including VLOOKUP and COUNTIF functions
• Data clustering methodologies for pattern recognition
• MySQL query optimization using COUNT, LIKE, and CASE arguments
• Multi-source data integration and analysis

Why Traditional Analytics Tools Fall Short for Product Analytics

Google Analytics, Mixpanel, and Adobe Analytics excel at website and app analytics with predefined goals, but complex product ecosystems require specialized approaches. Matthew Brandt’s methodology addresses:

• Complex product pathways without clear success metrics
• Multi-touchpoint user journeys across product ecosystems
• Advanced segmentation needs beyond standard analytics
• Custom tracking requirements for unique product features

Detailed Course Curriculum: 8 Sessions of Product Analytics Mastery

Session 1: Introduction to Product Analytics Fundamentals

Master product analytics terminology, identify common analytical pitfalls, and understand key differences between product analytics vs. web analytics. Learn foundational concepts essential for data-driven product management.

Session 2: Strategic Data Collection Methods

Implement accurate data collection frameworks with proper timing and formatting. Master the art of determining what data to collect and when to collect it for maximum analytical value.

Session 3: Product Analytics Tools Mastery

Compare and implement leading product analytics platforms including Mixpanel, Heap Analytics, Google Analytics, Amplitude, and Snowplow. Learn tool selection criteria and implementation best practices.

Session 4: Universal Product Metrics Framework

Establish core product metrics applicable across industries and product types. Learn cross-industry benchmarking and metric standardization for consistent measurement.

Session 5: Advanced User & Cohort Analysis Techniques

Master user segmentation strategies and cohort analysis methodologies. Understand user behavior patterns and retention analysis for improved product optimization.

Session 6: Common Product Analytics Challenges & Solutions

Address real-world analytical challenges with proven solutions. Learn retroactive analysis techniques and data quality management strategies.

Session 7: Product Metrics Reporting & Monitoring Systems

Develop comprehensive reporting frameworks and monitoring systems. Master data visualization techniques and automated reporting for stakeholder communication.

Session 8: Advanced Data Integration & Analysis

Integrate multi-source data systems for comprehensive product insights. Learn advanced analytical techniques combining internal product data with external data sources.

Target Audience: Who Benefits Most from This Product Analytics Training

Ideal Participants:

• Product Owners seeking deeper product understanding and analytics expertise
• Product Analysts in product-driven organizations requiring advanced skills
• UX Researchers needing comprehensive product analytics knowledge
• Product Managers wanting data-driven decision-making capabilities

Prerequisites for Success:

• Basic data collection and database storage familiarity
• Analytics tools experience (Google Analytics, Kissmetrics, Webtrekk, Adobe Analytics)
• Web product usage experience (Trello, Dropbox, Salesforce, etc.)

Not Recommended For:

• Professionals without traditional web analytics experience
• Advanced practitioners with 2+ years product analytics experience
• Individuals not working directly with products

Key Skills and Technologies Covered

Primary Analytics Tools:

• Google Sheets for advanced data analysis
• Product Analytics Platforms (Mixpanel, Amplitude, Heap)
• Tracking and Reporting Systems
• User Segmentation Tools
• VLOOKUP and Advanced Spreadsheet Functions

Technical Competencies:

• MySQL Database Queries
• Data Visualization Techniques
• Statistical Analysis Methods
• Cohort Analysis Frameworks
• Multi-source Data Integration

Conclusion: Transform Your Product Analytics Expertise with Matthew Brandt

Matthew Brandt’s Product Analytics course delivers unparalleled value through expert-led instruction, real-world application, and comprehensive skill development. Unlike generic analytics training, this program specifically addresses complex product ecosystems with practical methodologies proven across 50+ company implementations.

Key Differentiators:

• Six years of specialized expertise from a certified product analytics professional
• Real SaaS experience with web-based product optimization
• Comprehensive 8-session curriculum covering foundational to advanced concepts
• Practical tools mastery including Google Sheets, MySQL, and leading analytics platforms
• Industry-agnostic methodologies applicable across diverse product types

Transform your product analytics capabilities and become a data-driven product professional with Matthew Brandt’s expert guidance. Master the analytical skills that drive successful product decisions and sustainable business growth.