Detailed Course Curriculum

1. Welcome

• About this course and learning objectives

2. Choosing an eCommerce CMS: Which One Is Right for You?

• In-depth analysis of Shopify advantages and limitations

• WooCommerce implementation strategies and optimization techniques

• Comparative assessment of BigCommerce and Magento for different business needs

• Knowledge assessment and practical application

3. Choosing and Optimizing Internal Site Search for SEO

• Site search importance and selection criteria for maximum impact

• Advanced technical implementation for excluding site search from search engines

4. How to Properly Configure and Optimize Product Categories

• Category structure optimization for improved crawlability and user navigation

• Pagination optimization techniques specific to product categories

• Department vs. category page hierarchy implementation for optimal architecture

• URL optimization strategies for product and category pages

• Multi-site category management without duplicate content penalties

• Knowledge assessment and practical application

5. How to Properly Set Up Product Filters for SEO

• Filter optimization techniques for enhanced search visibility

• SEO-friendly URL structures for product filters

• Managing multiple filter selections without creating duplicate content

• Selective filter indexation strategies and implementation

• Balancing UX and SEO considerations in filter design

• Knowledge assessment and practical application

6. Menus and Navigation

• Customer-centric SEO-friendly menu development

• Strategic assessment of megamenu implementation for different store types

7. Inventory Management

• Product indexation enhancement techniques for search engines

• Strategic management of out-of-stock and discontinued products

8. Product Pages (PDP)

• Comprehensive product page optimization framework

• Effective breadcrumb implementation for improved navigation and SEO

9. Product Recommendations and UGC

• Strategic product recommendation design for increased conversions

• SEO benefits of effective product recommendations

• User-generated content implementation for enhanced SEO and CRO

10. Internal Linking Structures and Merchandising

• Effective eCommerce merchandising strategies

• Leveraging merchandising for internal linking opportunities

11. Analytics and Measurability

• Google Analytics implementation for eCommerce performance tracking

• Understanding Google Analytics limitations in eCommerce contexts

• Advanced eCommerce data point tracking in Google Analytics

• Knowledge assessment and practical application

12. Marketing and ‘Wowing’ Your Customers

• Page speed optimization techniques specific to eCommerce

• UX enhancement strategies and implementation approaches

• Advanced eCommerce functionality for competitive differentiation

• Personalization implementation for improved engagement and conversions

Who Is The eCommerce SEO Training For?

The Luke Carthy – eCommerce SEO Training program delivers exceptional value for:

• eCommerce Business Owners seeking sustainable organic traffic growth and improved conversions

• Digital Marketing Specialists looking to develop specialized eCommerce SEO expertise

• SEO Professionals wanting to master the unique challenges of eCommerce search optimization

• In-house Marketing Teams responsible for improving their company’s eCommerce performance

• Agency Professionals serving eCommerce clients and seeking specialized knowledge

• Entrepreneurs and Startups launching or optimizing their online store presence

• Web Developers and Designers creating SEO-friendly eCommerce platforms

About Luke Carthy: Your eCommerce SEO Expert

Luke Carthy is an internationally recognized eCommerce SEO and CRO consultant who has established himself as a leading authority in the field through consistent results and thought leadership. With extensive experience working with global eCommerce brands and startups, Luke has demonstrably driven significant double and triple-digit growth through strategic SEO and CRO implementations.

Luke Carthy shares: “My face has actually never spent so much time in front of a camera diving into ecommerce before. This course is PACKED with actionable insights!

Of course, there’s no way I could put out an all-singing and dancing ecom SEO course without dropping CRO knowledge bombs too. The two disciplines are destined to be together, and there’s plenty of both in my ecommerce course.

Leverage both SEO and CRO to increase your organic traffic and then double-down on your organic sessions to generate more sales. I share how you can make it easier for your customers to buy and how to identify and remove friction points too.

There are case studies for days, buckets of detailed walkthroughs, and real-world deepdive examples in abundance.

From the product page all the way through to category (PLP) pages, search results, merchandising, personalization, how to choose an ecom CMS, and quite literally the kitchen sink (I use a kitchen sink as an actual example in such a lesson.)

Whether you’re brand new to ecommerce, an in-house or agency pro wanting to brush up your ecom game, or you’re working on your own cool ecommerce project, this course is ideal.

Last but not least, as a bonus, I’ve also been told I have, and I quote, ‘A honey-smooth voice,’ so I’m easy to listen to even if I’ve a face for radio! I’ll see you on the first module.“