Jonah Berger – Magic Words – What to Say to Get Your Way (Audiobook)

Course Overview:

New York Times bestselling author Jonah Berger’s cutting-edge research reveals how six types of words can increase your impact in every area of life:
from persuading others and building stronger relationships, to boosting creativity and motivating teams
Almost everything we do involves words. Words are how we persuade, communicate, and connect.
But certain words are more impactful than others. They’re better at changing minds, engaging audiences, and driving action.
⏺ What are these magic words, and how can we take advantage of their power?
In Magic Words, internationally bestselling author Jonah Berger gives you an inside look at the new science of language and how you can use it.
⏺ Learn how:

• salespeople convince clients,
• lawyers persuade juries,
• and storytellers captivate audiences;
• teachers get kids to help and service representatives increase customer satisfaction;
• startup founders secure funding,
• musicians make hits,
• and psychologists identified a Shakespearean manuscript without ever reading a play.

This book is designed for anyone who wants to increase their impact.
It provides a powerful toolkit and actionable techniques that can lead to extraordinary results.
Whether you’re trying to persuade a client, motivate a team, or get a whole organization to see things differently, this book will show you how to leverage the power of magic words.
Daniel H. Pink, number one New York Times bestselling author of To Sell Is Human, The Power of Regret, and Drive
Magic Words is astonishing. It delivers an array of tips on how to become a better persuader along with fresh insights into the science of language. This book will fundamentally change how you speak, how you listen, how you write—and maybe even who you are