Jeff Walker – Product Launch Formula 2023

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What is The Product Launch Formula 2023?

Launching Your Online Course, Membership, or Coaching Program Has Never Been Simpler or Easier

Since 2005, my students have used Product Launch Formula® to generate over $1 BILLION in sales – and that was BEFORE they had Launchy.ai™!

PLF gives you the strategy that’s launched a thousand businesses, and it now includes Launchy – our custom-made AI tool that will map your entire launch from the ground up (with just a few clicks). And it’s ONLY available to PLF Owners.

Hey, it’s Jeff Walker… and I’ve been helping people launch since 2005, and I’ve never been this excited about what’s in store for our new (and returning) PLF Owners… because my team and I have been hard at work developing the ultimate game-changer: Launchy.ai.
Launchy is our custom in-house generative AI. It will help you map out your entire launch – from avatar to product, to offer, to Prelaunch Content, to Open Cart, and so much more – with just a few clicks.

It knows Product Launch Formula inside and out… and we’ve trained it specifically to remove the guesswork from building your launch. Whatever step of your launch plan you’re on, all you have to do is open up Launchy and follow the prompts.
That’s right… no more trial and error trying to create the right prompt – Launchy prompts you with the next correct step in the launch process.

Of course, you’ll still need to apply the Product Launch Formula strategy and your human judgment… but this is the biggest jumpstart you will ever see in getting launched.
The best part? You get a full YEAR of access to Launchy when you join Product Launch Formula today.
Keep reading for more details and a demonstration… and I’ll say it again. I can barely contain my excitement for you.

I’ve Probably Walked a Mile (or More) in Your Shoes…
Whether you’re just starting from scratch and dreaming of having an online business, or you’ve already got an existing business that you want to grow, or somehow you’ve found yourself starting over yet again… then I’ve been there. And through hard work, a bit of talent, and more than a little luck… I fought my way through and achieved success at a level that I never could have dreamed of.
And more to the point, I’ve now coached thousands of entrepreneurs to create and grow businesses that have positively changed their lives in every way you could imagine.
So let’s begin…

Product Launch Formula Is The Most Proven And Successful Online Marketing System… And Now with Launchy It’s 10x Easier

Since I published the first version of Product Launch Formula® in 2005, it’s been used by my clients to generate over a BILLION dollars in sales.
Here’s the reason… the biggest, most successful companies in the world would never just “release” a product. Apple, Hollywood, and the gaming companies LAUNCH their products… they create a launch sequence that builds desire before their products are even released.
And PLF brings that type of power to our kind of small and micro businesses. It’s been used by tens of thousands of online entrepreneurs from around the world.
But it’s never been a “get rich quick” thing. There’s work involved, and I’ve always been very transparent about that.
But things just got a whole lot easier. Launchy.ai is our custom generative AI that is a tailor-made fit with Product Launch Formula.
In the past, you always had to be a bit of a “jack-of-all-trades” in this business. The strategy – the formula – was always the core required skill, but you also needed to have at least a basic grasp of how to write marketing copy, how to script a video, and a bunch of other marketing skills.
Launchy.ai removes those hurdles.
You don’t have to face the blank page anymore. It’s never been easier to go from idea to launch (and to a successful business) than it is right now.
And in the AI-enabled PLF Coaching Program, I’ll show you how.

So How Does This Actually Work?

So time is tight… I’m not sure when you will read this, but this Masterclass only happens once a year, and our registration is only open for four days. And then, just like a college class, we’ll close registration and get started.
So how does this actually work? How does this coaching program and software actually get you results? What’s involved in the program?
Well first off, this is a full-out coaching program that includes online training, coaching calls, and an amazing community to support you.
I’ve been perfecting this process since 2005… and I now have a team of almost 40 people who help me every step of the way – and we’ve got you covered. We’re going to take you step-by-step through your first launch… and then way beyond.
The proof is overwhelming. Just take a look at our case studies. And all those results were BEFORE they had Launchy.

PLF + Launchy.ai Meet You Where You’re At
First… the training: I’ve broken up the training into individual modules where I walk you through all the steps to create and sequence your launch. There are eight modules in total. It’s set up so we release a module every Monday… and we go through one module each week… and if you have scheduling issues or miss a week, you can always work at your own pace.
And… if you’re someone who likes to go fast and you’re ready to charge ahead, you can also move through the program faster – each time you complete a module, you can move on to the next one.
The course is designed to meet you where you’re at and get you moving forward as fast as humanly possible.
Now if you’re just starting out… you can be moving forward and getting results before you even finish the course… and then you can come back later for some of the super-advanced stuff when you’re ready for it.
And after the program is over, you still have access to the training… so you’ll be able to go back over the material whenever you want… because you’ll have access to the program for a full year. That means you can go through the training as often as you like… at your own convenience.

Launchy: The “Done for You” Part
I could go on and on about how Launchy.ai™ is the ultimate shortcut to your launch… and how it will create 45 distinct pieces of your launch. But how about if I just show you in this quick video:

But I am completely blown away by what we’ve created for you. And I think you’ll be blown away by the results you’ll get.

You’ll Know ALL the Launches

The three primary launches (the Seed Launch, Internal Launch, and JV Launch) will be your bread-and-butter promotions that will grow your business.
But you’ll also have some other launch styles in your business-building quiver…
The Quick Launch is perfect for those times when you don’t want to put together a full launch, but you need to bring in a quick surge of sales in a few days.
And then there’s the Evergreen Launch – this is where you create a system that gives you the awesome power of PLF all year round. As new people come onto your list, they get their own launch… and you continue to make sales throughout the year.
And when you’re ready to go “next level”… the Sparta Launch® is super low-effort and high-return. These are email-based launches that are all about selling very high-priced, small-group workshops or retreats. Sparta Launches are some of the simplest launches – and they’re generally done 100% via email.
And then there are Book Launches – and if you’re an author, then this one is all about how to launch your book. And trust me, if you don’t use a launch for your book… you’re not going to sell many copies.
And that’s just some of what you’ll master in PLF… I’ve only just scratched the surface here. Inside PLF I’ll show you all nine types of launches – and when to use each of them.

It’s Not Just Training… It’s Copy-and-Paste
Here’s the bottom line: we’re going to cover everything you need to know to get launched, and you’re going to come out the other end with a complete launch.
In other words, you’ll have your entire sequence, from the start of Pre-Prelaunch all the way to your Post-Launch follow-up… including the emails you’ll send, the Prelaunch Content you’ll release, the timing – everything.
But that’s not enough. I want to take you beyond just a plan… and right into action.
So you get all the “Done for You” of Launchy.ai… which is absolutely crazy amazing.
Even better… you also get my massive collection of sample copy, that you’re free to model in your launch.
I’m talking about dozens of pieces of email copy, blog copy, videos, and sales letters from real-world launches… both from me and from my students.
This is launch-tested material – it’s proven, it works… and it’s available for you to model and re-purpose.
The bottom line is that you’re going to get an amazing amount of tested material that you can use in your launch.

Will It Work For You?

So many people have come through the PLF campus, with crazy diverse circumstances, backgrounds, niches, languages, products, and services…
But they usually fall into a few broad categories…

• They might be just starting out from scratch (like I was!)
• They could already have a business they want to grow
• They could be an influencer
• Maybe they’re an artist or author
• Or they could want to help others launch

Just Starting Out: Launches Are Not Just for the “Big Names”

While you may have seen those big, splashy launches by the big names in your niche, what you probably haven’t noticed is a lot of the “smaller” launches. They might not have been big on social media, but they gave people a start. They put them in business. They launched them into an entirely new lifestyle.
I’m thinking, for instance, of Anne LaFollette. She was nearly 60, working in senior management at a major retailer. One day her boss called her into his office and unceremoniously laid her off. No warning, no reason other than “needing to downsize”.
At her husband’s urging, Anne dove into a long-neglected hobby… art. And she found her way to “surface design”… and she loved it.
Eventually, Anne started teaching surface design online. Then, using Product Launch Formula, she did her first launch. It did $6,450, which was proof that she was on the right path.
Her next launch did $12,589. And then $28,136. And in her first full year online, she did $114,480 in sales. And she didn’t stop there – the business has continued to grow, and it now does around a half million dollars in sales per year.
It’s important to note that Anne started with no experience, no product, no list, no tech knowledge… and she’s now over 60 years old.
Her’s is an extraordinary story… which is why I share it with you. It’s not typical or average, and you can read all the fine print and legal stuff at the bottom of this page.
But here’s what’s important: Anne’s story is one of hundreds of success stories from PLF, and it shows what’s possible. You can see Anne’s full story on the case study page.

Influencers: Finally Own Your Future

If you’re an influencer… you’ve worked hard to build your brand, your audience, and your identity. Every post, every video, every engagement has been a brick in building your following.
Yet that carefully built audience rests on shaky ground – one change to the algorithms and your income can be gone overnight. And we don’t even want to think about all the crazy ways (legitimate or otherwise) people have fallen victim to cancel culture.
Now imagine launching an online course, workshop, or membership site, where your followers don’t just passively consume, but actively engage, co-create, and evolve with you. This isn’t about selling to your followers; it’s about deepening the relationship and adding more value. And it’s about creating income and security for your business.
Of course, no one wants to be ‘that’ influencer – pushing products, sounding salesy, or risking the trust you’ve cultivated. And with PLF, you don’t have to. Instead, you build value, and with the Seed Launch, you collaborate with your audience to create offers that resonate and enhance your bond.

No Starving Artists (or Authors) Here…

When I first released Product Launch Formula, I never thought about artists and authors using the formula…
But that’s exactly what happened. I’ve had countless authors use PLF to launch their books – enough so that I created a complete bonus section on Book Launches. The reality is if you aren’t marketing your book, no one is… and a launch is the best way to get that initial group of readers who are going to review your book, and spread the word.
As far as artists – we’ve had artists of almost every type imaginable. And they’ve used PLF both to sell their artwork, as well as selling courses and memberships on how to make art. One of my favorite case studies is with the late Mary Gilkerson, who used PLF to sell out entire collections of her high-end paintings. You should also check out the case studies with Nicholas Wilton, Sabrina Harrison, Emily Jeffords, and Matt Tommey.

Helping Others Launch…

One of the fastest paths into this business is by helping others launch THEIR offers.
This is something that I did in my early years, and it can be extremely rewarding, and a true shortcut. You could do this as a Launch Manager, a Launch Consultant, or even a full business partner.
If you’re helping others launch, your return on investment from just Launchy alone is going to be amazing. This is truly an “easy button”.
And if this is the path you’re on, you’ll definitely want to dive into the Launch Partnership bonus course that you get as part of PLF. This training will be a cornerstone of your success… because there are some non-obvious considerations in how you structure these deals. You have to get these details right if you want to get great results (and avoid disasters). And be sure to check out the case study with Max Guidi for an example on how this can work in a big way.

A PERSONAL NOTE FROM JEFF

When I pushed the send button on my very first online business on a random Tuesday afternoon in August 1996, I didn’t have any great expectations.
I was a stay-at-home dad, just hoping to make a few extra dollars to help support my family. I couldn’t have guessed that pushing that launch button would be the first tiny step in a movement that would lead to thousands of entrepreneurs with home-based businesses doing launches that sold tens of thousands, hundreds of thousands, and even millions of dollars in sales with their launches.
It could happen for you, too.
I’m no different than you. I had no special advantages or skills. I just started earlier.
Everyone’s business starts at zero… and that’s where I was.
But I found someone who was ahead of me – a guide. I had to invest to follow that guide… and It was a very big investment for me. But that decision made all the difference. And it paid off far beyond my wildest dreams.
With that investment (and a lot of hard work)… I created a business that gave me the freedom I desired… and made the positive impact in the world that my heart longed for. And since then, I’ve helped a lot of people around the world achieve that same goal.
So if you’re ready to experience all the freedom, income, and security that an online business can provide for you… if you want to do your best work, help people, and make a positive impact… I invite you to make that same decision I made.
I want to invite you to invest in yourself.
The proof is overwhelming. PLF works. And we have NEVER had a version that would do what this one does. Launchy makes it so much easier.
Join me, join my team, join the entire PLF Community… we’re waiting to welcome you to your new home. It’s going to be amazing.

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