Derek Johanson – CopyHour

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What is The Derek Johanson – CopyHour?

“Derek Johanson – CopyHour” is a 90-day course aimed at improving copywriting skills. The course offers daily lessons via email, focusing on essential aspects of writing sales copy. Participants practice by rewriting successful sales pages to better understand the techniques.

The course is divided into six main areas, starting with research and moving through creating offers, writing headlines, developing sales arguments, and mastering the art of closing a sale. Each part builds on the previous one, making sure learners develop a thorough understanding of copywriting​

Additionally, “CopyHour” includes bonus content like email marketing tactics and tips for launching products, aimed at boosting practical skills for generating revenue. The course also offers a supportive community through a private Facebook group, providing resources and peer feedback

WHAT YOU GET?

Six modules, delivered daily, for 90 days. Each module covers one essential fundamental of six and seven figure copy, along with daily pieces of curated copy that you will hand-write to hard wire the lessons.

Module 1
Research

Learn how to gather all the information you’ll need to write sales copy. This has been updated in 2023 for AI & ChatGPT.

– How to start a copywriting project from scratch (including exactly what to do if you don’t have a product or service to write a sales letter or email sequence for right now).
– How to apply the research process to different types of products (lead generation, books, courses, physical products, services, coaching, B2B, low-ticket, high-ticket, etc.).
– How to research for email copy.
– How to build a swipe file & use it ethically & responsibly.
– How to use AI to come up with incredible ideas, learn customer pain points and save hours of time in the process.
– What is a “Unique Mechanism” & how to find it (AI helps with this).
– How to use “Market Sophistication” & “Awareness Levels” to speak directly to your customer’s wants.
– How to find find direct and indirect competitors and extract ideas from “holes” in their copy.
– Why building a customer avatar slows you down & what to do instead.

Module 2
The Offer

The Offer is not just the product you’re selling. it’s how you describe that product’s benefit to your prospect. Learn how to uncover all the necessary features and benefits (plus: write sales-generating bullets).

– Win-in-Advance by making sure your Offer is “correct”. If you get this wrong, no amount of clever copywriting will save you.
– What exactly is a feature (including all the different kinds listed out)?
– How do you determine the benefit of a feature?
– How to cut to your customer’s core by “dimensionalizing” your benefits.
– What kinds of bonuses should you add to your Offer.
– How do you pitch a bundle of products or a sale?
– How to connect your mechanisms.

Module 3
Headlines & Leads

Learn how to start a sales letter with compelling headlines and hooks. Discover the 80/20 of sales copy — the “Lead”.

– What exactly is a Lead?
– Pick from one of 8 different types of “leads” to start your sales message.
– Lead checklist. Make sure each lead has these key components.
– The “Seven Figure Sales Message Framework”: All you need is these 4 sections to write a winner.
– How to find modern gold in old headlines.
– What’s a Big Idea?
– What’s a Hook?
– How to use a Big Idea, Hook, & Unique Mechanism in each different type of Lead.
– The biggest mistake new copywriters make when it comes to opening sentences.
– How to use the Neural Networks to capture attention right from the start.

Module 4
Sales Arguments

Learn how to write the “middle” or meat of a sales message.

– What exactly is a Sales Argument?
– Why are some Sales Arguments so long?
– The difference between “pro-level”, seven figure, copy and amateur-level copy is often simply the use (or lack of use) of 9 different types of proof.
– How to quickly figure out the “myths” your prospects are clinging to (and the formulas to create “aha” moments).
– How to write stories that both entertain and sell.
– How to write a Creation Story and where to put it in your sales copy.
– How to write transitions.
– The difference between a claim and a promise

Module 5
The Close

Learn positioning, sales tactics, and how to get the sale.

– The checklist of everything you need at the very end of a sales letter to knock prospects “off the fence” and get them to buy.
– The simplest way to present the price and make the sale.
– High-ticket vs lower-ticket positioning secrets.
– How to sell but not sound cheesy.
– How to write copy for bonuses.
– What’s a “Call to Action” and common mistakes to avoid when writing one.
– What to include in an FAQ.
– How to ethically use Scarcity.

Plus extras to keep you on track:
Private Facebook Community
Student Community

The hardest part about doing something like the “handwriting exercise” is the feeling that you’re doing it alone.But. in CopyHour, you’re not alone.There are a number of other students doing the exercises at the exact same time as you. And when you join CopyHour, you get exclusive access to a private Facebook Group of all those students — where you can ask questions, post daily updates for accountability, and make sure you’re staying on track.

Proven Sales Copy
The Infamous Dropbox Swipe File

It’s “infamous” because it’s HUGE and hasn’t stopped growing.Almost no copywriter writes from scratch.Instead, nearly every piece of copy they write starts by looking at a swipe file. and, well, swiping its structure and theme.When I say that the most successful copy is extremely formulaic, I’m not joking. Don’t make this harder on yourself. It’s NORMAL to use other copy to write your own copy.When you join CopyHour, you get immediate access to my Dropbox swipe file of literally thousands of proven ads.This is something you’ll hold onto your entire career.

Candid Calls With Copywriters
Pro Copywriter Interviews

One of my favorite things to do is sit around a table and talk “shop” with other copywriters. Often I’ll walk away from conversations like these with just one little nugget that puts some extra cash in my bank account.I want to bring that same experience to you in “podcast” format. I’ve interviewed a whole lot of copywriters over the years including.

– Ben Settle
– Ian Stanley
– Dan Ferrari
– Ashley Ambirge
– Justin Goff

What You Will Learn From The CopyHour?

From the “Derek Johanson – CopyHour” course, you will gain a comprehensive understanding of copywriting through a hands-on and structured learning approach. Here’s what you can expect to learn:

1. Research Techniques: You will learn advanced research methods, including the use of AI and ChatGPT, to gather essential information that enhances the relevance and effectiveness of your copy. This includes understanding customer pain points and desires​.
2. Crafting Offers: The course emphasizes the importance of crafting compelling offers by clearly distinguishing between features and benefits, and teaching you how to create offers that resonate deeply with customers​.
3. Writing Headlines and Leads: You’ll discover strategies for writing engaging headlines and leads that capture attention and initiate a smooth sales process. The course covers various types of leads and the critical components of an effective lead​.
4. Sales Arguments: This module focuses on constructing the ‘meat’ of the sales message. You’ll learn to use various forms of proof, counter objections, and create persuasive sales arguments that compel readers to take action​.
5. Closing the Sale: The course will guide you through techniques for effectively closing a sale, including how to present price, use scarcity ethically, and convert prospects into customers through compelling calls to action​.
6. Hands-On Practice: A unique aspect of CopyHour is its hands-on approach, where you engage in daily handwriting exercises of successful sales copy to deeply internalize the principles of persuasive writing​.

Who Is this course FOR?

Derek Johanson’s CopyHour course is designed for a broad audience. Whether you are an aspiring copywriter, marketer, entrepreneur, or just someone keen to improve your writing skills, this course could be beneficial. It is particularly useful for both beginners looking to learn the basics and more experienced professionals aiming to refine their skills.

The course employs a practical, hands-on approach to learning. This involves daily exercises where participants practice handwriting successful sales copy, allowing them to internalize the principles of effective copywriting deeply. The structure of the course is comprehensive, covering essential aspects of copywriting from creating compelling offers to effectively closing sales.

In summary, CopyHour offers a unique and immersive experience for anyone serious about mastering the art of persuasive writing and is suitable for a range of skill levels and professional backgrounds. If you’re interested in enhancing your ability to craft compelling narratives that drive sales and resonate with audiences, CopyHour might be the right choice for you.

Why Should You Choose Derek Johanson – CopyHour?

Choosing Derek Johanson’s CopyHour could be beneficial for several reasons, especially if you’re aiming to enhance your copywriting skills:

1. Hands-On Learning Approach: CopyHour emphasizes practical learning through daily handwriting assignments of successful sales copy. This method helps embed the principles of persuasive writing deeply, making your own writing more effective and compelling​.
2. Comprehensive Curriculum: The course covers all critical aspects of copywriting, from research to crafting compelling offers and closing sales. It’s designed to equip you with a holistic view of the copywriting process, preparing you to tackle various challenges in your writing tasks​.
3. Expert Guidance: Derek Johanson is an experienced copywriter and educator. His approach combines direct instruction with actionable insights, allowing you to learn from real-world applications and improve your skills​.
4. Quality and Updated Content: CopyHour is regularly updated to reflect the latest trends and techniques in copywriting. This means you’re learning strategies that are current and highly effective in today’s market​.

Who is “Derek Johanson”?

Derek Johanson is an experienced copywriter and the creator of CopyHour, a renowned copywriting training program. He has developed a unique educational approach that emphasizes hands-on learning through handwriting successful sales copies. This method helps participants internalize the principles of persuasive writing, improving their copywriting skills significantly. Johanson is recognized for his expertise in crafting compelling sales copy and for providing guidance that combines his extensive copywriting experience with effective teaching strategies. His program, CopyHour, is designed to transform participants’ approach to writing, offering comprehensive modules that cover everything from research and crafting offers to writing headlines, sales arguments, and closing sales.

Join CopyHour to unlock some fun convos and learn how the pros think about, and write, sales copy.

PROOF OF COURSE Ι File size: 58.8 GB:

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