ConversionXL & Johnathan Dane – Google Ads Intermediate

Ruthless prioritization and execution “recipes” are critical to Google Ads success

As a marketer, you know that Google Ads is an excellent platform for driving business success – regardless of your industry.

But if you’ve ever struggled with understanding how to make this channel work for your specific business needs…you’re not alone.

Learn a ruthless prioritization framework and get a full suite of execution recipes to follow so you’re always running ads that hit the right targets and get you the results you need.

Introduction video (1 min)

After taking this course, you’ll…

• Know how to set realistic Google Ads goals – so you can prioritize things that have the biggest impact first
• Be able to conduct insanely productive research by focusing on granularity principles and validate ideas
• Understand PPC temperatures – so you can follow the law of conversion intent and not waste time/resources trying to fight it
• Comfortably navigate the entire Google Ads interface – so you can diagnose and find opportunities as you go along
• Be a master of targeting and split testing
• Know which optimization routines are the best – so that you can make quicker improvements with less time spent.
• Be able to scale all types of campaigns – so that you can grow conversion volume after you’ve achieved as ROAS and CPA you’re satisfied with

Know exactly which levers to pull for maximum impact with your Google Ads

Google Ads could be your business’ best growth lever…you just need to know how to execute your campaigns properly.

This course will teach you a proven, industry agnostic framework that’s guaranteed to help you drive consistent revenue growth at your company.