ClickMinded – SOPs Library

File size: 873.4 MB

Here’s a list of SOPs & templates available

Adding Google Analytics to a site (using GTM)
Perfectly add Google Analytics to a site to measure website data and gather visitor insights, using Google Tag Manager and verify that it is working properly.

Excluding own traffic from Google Analytics
Exclude all traffic that is generated by you, or your employees/contractors to keep your data clean and as accurate as possible.

Setting up Conversion Goals in Google Analytics
Perfectly track leads, pageviews, button clicks, signups, purchases or any other event, using Google Analytics, and audit it to make sure that it is working as intended.

Verifying that you’re tracking subdomains correctly in GA
Audit, and fix the most common issues that affect websites doing subdomain tracking and make sure your Google Analytics setup is correctly configured.

Displaying subdomains in your Google Analytics Reports
Set up a hostname filter in Google Analytics that will add your page’s subdomain information to your reports to easily and accurately analyze your traffic and distinguish different subdomains.

Setting up cross-domain tracking with GTM
Correctly collect all the traffic data that comes to the domains that are under your control and analyze how users interact across them in Google Analytics.

How to add Google Analytics to a Shopify Store
Add Google Analytics to a Shopify store or verify that it is working properly. Understand how your visitors are behaving inside your website.

How to create awesome blog posts outlines
Create high-quality content that attracts users to your website, provides them the information they need, and converts them into customers.

Start and manage your editorial calendar
Creating and manage an editorial calendar to better plan and coordinate your team’s content marketing efforts.

How to create editorial guidelines for guest bloggers
Set up a clear set of editorial guidelines guest bloggers can follow when they want to submit articles to your site.

Basic Email Testing
Simple, repeatable steps to verify that new email campaigns are sent without obvious errors, its content is displayed properly, and it has no broken links.

Set up an amazing welcome email with MailChimp
Create an engaging welcome email in MailChimp that will be sent automatically to your new email subscribers.

Grow your email list with a content upgrade popup
Easily promote your content upgrade (lead magnet) on your site using an unintrusive popup that grows your email list on auto-pilot.

Sending bulk outreach emails with Gmail
Set up a system that will allow you to send bulk outreach emails directly from your Gmail and easily send customized emails to multiple addresses.

Creating an email address with your own domain name
Create an email address with your own domain name and contact clients and partners using a professional, branded email address.

Add Google Tag Manager to a WordPress Site
How to properly deploy Google Tag Manager, a great tool to add and manage multiple pixels and tracking codes without the needing to edit the code of a site.

Initial WordPress Setup
Perform initial setup of your new WordPress.org site in an SEO-friendly way and ensure that pages are correctly indexed, understood, and displayed on search engines.

Install Sumo in any site using GTM
Unlock a whole new set of marketing tools by installing Sumo on your website using Google Tag Manager, and grow your email list and revenue.

Getting started with team password management
Set up a reliable tool for managing and sharing secure passwords among your entire team and be able to create different passwords for each account effortlessly and securely.

How to backup and restore your WordPress website
Successfully implement a backup solution for your website that allows you to always have a backup on hand, and recover from possible errors.

How to Optimize WordPress to Speed Up your Website
Optimize your current WordPress setup and content for faster page load times.

How to manage user access for Google Analytics 360 Products and Google Search Console
Properly and securely assign and revoke employees, freelancers, and partners access to your Google Products and have full control over who has access to what.

How to add Google Tag Manager to a Shopify Store
Add Google Tag Manager to a Shopify store and unlock a whole new world of tools and features to power up your Shopify Store.

How to add Google Tag Manager to a Squarespace Website
Add Google Tag Manager to a Squarespace website and unlock a whole new world of tools and features to power up your website.

Installing the Facebook Pixel on Your Site
How to properly install the Facebook pixel on any site. With this pixel, you can create remarketing audiences and set up conversions for your campaigns.

Creating UTM URLs to Track Your Campaigns
Effortlessly generate and keep a consistent database of all the UTM URLs for the different campaigns you use to drive traffic to your site.

Creating a Cart-Abandonment Remarketing Campaign Using Facebook Ads
Create a simple Facebook ads campaign that targets those who are closest to purchase and start generating more sales by marketing to your most qualified leads.

Create a Facebook Ads Account using Business Manager
Create a Business Manager account and Facebook Ad Account for your business, to start managing all your Facebook Assets and sharing them with your employees securely.

Adding Google Ads Global Site Tag to a site (using GTM)
Perfectly add the Google Ads Global Site Tag to a site using Google Tag Manager.

Creating a Google Ads Account
Create a Google Ads Account that is ready to start running your first campaign

Setting up FB Conversion Tracking
Perfectly track leads, pageviews, button clicks, signups, purchases or any other event, using Facebook’s pixel conversion tracking.

Adding Google Ads conversion tracking to a site (using GTM)
Track your Google Ads conversions from inside the platform and see how many conversions your campaigns generate and how much they are worth to you.

How to create a lookalike audience
Create a lookalike audience that you can use to expand your Facebook Ads audience in the target country of your choice.

Setting up an abandoned-cart campaign with Google Display Network
Create a simple Google Display Network campaign that targets those who are closest to purchase and start generating more sales by marketing to your most qualified leads.

How to launch a lead generation campaign with Facebook Lead ads
Launch a Facebook Lead Ads campaign and integrate it with your email marketing tool to collect leads on autopilot while nurturing them through your email marketing workflows on autopilot.

How to manage user access for Facebook Assets
Properly and securely assign and revoke employees, freelancers, and partners access to a Facebook Asset and have full control over who has access to what.

How to manage user access for Google Ads
Properly and securely assign and revoke employees, freelancers, and partners access to your Google Ads account and have full control over who has access to what.

How to add a Facebook Pixel to a Shopify Store
Add the Facebook pixel to your Shopify Store in order to create remarketing audiences and set up conversions for your campaigns that better optimize your ads.

How to structure your Facebook Ad Account
Design a complete blueprint of how your Facebook Ad Account will look like that will allow you to scale and optimize your Facebook Ads campaigns moving forward.

How to select your Facebook Ads Campaign Objective
Pick the best campaign objective according to what you want your campaign to achieve, and how you want to implement it.

How to apply a naming convention to your Facebook Ads Account
Define a naming convention that perfectly fits your account structure and effortlessly generate and apply naming conventions across your organization using the included tool.

How to select your Facebook Ads Targeting
Select a solid targeting option for your Ad, based on data that is available to you and that takes into account other audiences that you are targeting across your account.

How to plan your Facebook Ads Campaigns
Draw a clear, visual, document that illustrates how your Facebook Ads and funnel are structured.

How to Create a Leadgen Landing Page
Create a high-converting, fully functional, and tested landing page for your lead generation campaigns that grow your email subscribers, works on all devices, and integrates with your analytics platforms.

How to Setup Google Optimize to run A/B tests on your Website
Successfully install Google Optimize on any website, which will allow you to start A/B testing to make careful data-driven changes to your user experience.

How to Structure, Run, and Analyze an A/B Test on your Website
Flawlessly plan, execute and analyze an A/B test on your website and determine whether a variant should be implemented definitively on your website or not, based on actual data.

How to prioritize your funnel initiatives
Create a clear roadmap for growth by determining which experiments to tackle first and which ones to abandon or leave for later.

Perform an On-Page Optimization Audit on an existing page
Execute a comprehensive SEO audit on any webpage within any site that clearly defines what’s working, what’s not, and action steps on what to work on first.

Keyword research / Keyword Mapping
Find and group keywords that people are looking for within your niche, and create a comprehensive keyword strategy that dominates search engines.

Launching a Guest-Blogging Link-Building Campaign
Easily find guest blogging opportunities, reach out, and create content to acquire high-quality backlinks that will help you outrank the competition.

Create an On-Page optimized blog post
Optimize each page and blog post on your website to be easily found on search engines.

Launching an Infographic Link Building Campaign
Find guestographic (infographic guest posts) opportunities, and effortlessly reach out to the respective site owners or editors to build high-quality, not spammy, contextual backlinks to your site.

Setting up Google Search Console
Perfectly set up Google Search Console for the first time, and to connect it with the Yoast SEO WordPress plugin.

Youtube Video Optimization
Optimize video content on YouTube, so that users find it easily when searching for the type of information you provide.

Resources Page Link-Building Outreach
A highly efficient and successful method to enrich your backlink profile by massively reaching out to resource pages in your niche.

How to perform a URL audit on your site
Increase your search engine rankings by knowing which of your pages need to be indexed, deindexed, redirected or canonicalized, as well as how to perform each of these actions.

Create an automated search query report
Automatically export Search Console data into a Google Sheet which is easier to analyze and allows you to back up your data beyond 90 days.

Find On-Page optimization opportunities on a website
Easily determine the most important pages in your site, so that you get the highest ROI on the time you spend optimizing your site.

Migrating an existing WordPress website towards SEO-friendly URLs
Migrate an existing non-SEO friendly URL structure on a WordPress website to an SEO-friendly one, while mitigating any potential damage and rank your site better.

How to Implement and verify a 301 Redirect on a WordPress website
Implement and test 301 redirects on your WordPress website and get rid of 404 errors or old content that is not relevant anymore.

How to Setup and Optimize an XML Sitemap
Set up your sitemap for the first time, or audit your existing one to contain your core URLs and be properly configured to be perfectly crawlable by search engines.

How to Setup the Perfect Robots.txt File
Create or optimize your robots.txt file and allow search engines to index your website exactly as you want them to.

How to launch a link building campaign for your existing content
Find link opportunities by reverse-engineering links to competing websites, and reach out to the respective site owners and/or editors.

How to create social posts from a blog post
Bring more visitors to your blog posts and publish better content on your social media accounts.

Add social sharing links to your site
Easily add social sharing buttons to any website, so that your website visitors are able to easily share your content on their social channels.

Automate sharing your latest WordPress blog on social media
Set up an automated process of sharing your newly published WordPress blog posts on your social media accounts, this will save you time and keep your audience engaged.

How to get traffic from Quora
Draw consistent qualified traffic, leads, and email subscribers to your website and business from Quora.

Performing a social media audit
Analyze your and your competitors’ social media profiles, strategies, and performance and gain a better understanding of what’s working and what’s not on your social media profiles.

Starting a social media calendar
Create a social media calendar to help you plan and track your business’ social media activity and never again ask “Hey guys, what goes on Facebook today?”

How to Setup a Social Listening Campaign
Set up a social listening campaign that will identify, categorize and operationalize the way your company deals with social mentions in the most effective way.