Unlock the World’s Largest Traffic Source with Smart Google Traffic 2023

Master Google and YouTube Ads to Grow Your E-Commerce Business

Are you ready to harness the incredible power and reach of Google to scale your e-commerce business? With Smart Google Traffic 2023 by Brett Curry from Smart Marketer, you can unlock the world’s largest traffic source through Google and YouTube ads. Create omnichannel ad campaigns that span 97% of the internet and diversify your traffic strategy to protect and grow your brand.

Why Invest in Google Ads for E-Commerce Growth

Thinking of experimenting with Google Ads? Wondering if they are worth the money?

While the average Facebook user spends 30–40 minutes a day on the platform, they spend an average of 155 minutes surfing the web and scrolling through other social sites. Facebook may be a primary advertising channel, but as your business grows, it’s crucial to scale across all the places your customers spend their time. Here’s why investing in Google Ads is the smartest way to do this:

Tap Into the Biggest Traffic Source on the Planet

Google has twice the reach of Facebook and Instagram combined, reaching 97% of the entire internet. No matter who your ideal customers are or where they prefer to spend their time, you can find more of them on Google than anywhere else online. By becoming a full-stack marketer, you’ll be able to grow any brand using an omnichannel approach that leverages all major ad platforms for maximum visibility and scale.

Add 10% More Sales to Your Bottom Line

You don’t need to choose between Google or Facebook—in fact, leveraging both platforms is highly beneficial. While Facebook excels at brand awareness, Google is renowned for its high bottom-of-funnel conversion rates. Even brands that prefer social media advertising can add 10% more ad revenue by utilizing the higher purchase intent of Google Search and Shopping ads.

Reach New Audiences on YouTube

Did you know that more 18–34-year-olds watch YouTube than cable TV? Research shows that 81% of all U.S. adults have used YouTube, compared to only 69% for Facebook. With 2.3 billion active monthly users, YouTube is ranked second in global engagement. No matter your industry, you can scale significantly on Google and YouTube.

Protect Your Brand from Algorithm and iOS Updates

Scaling onto Google and YouTube diversifies your traffic sources and provides a backup revenue stream. If anything happens to your Facebook ad account or if sales decline due to algorithm or iOS updates, you’ll have a secondary channel to rely on. This acts as an insurance policy for your brand, ensuring you’re not one misfortune away from going bust.

Google Ads: Four Powerful Traffic Channels in One Platform

With Google Ads, you gain access to four new traffic channels within one powerful ad platform:

Search Ads

Enhance your existing ad strategy with powerful retargeting campaigns to increase bottom-of-funnel conversions.

Display Ads

Grow brand awareness and generate new leads with top-of-funnel display ads that reach 90% of all internet users.

Shopping Ads

Build high-ROI shopping funnels and product feeds to capture more bottom-of-funnel sales for any e-commerce brand.

YouTube Ads

Unlock a massive new sales channel and diversify your traffic by scaling onto YouTube’s platform with over 2 billion active users.

Manage all your campaigns from a single ad account, allowing seamless data flow and cross-channel audience sharing. Utilize Google’s affinity targeting to find new customers, create lookalike audiences, and scale winning campaigns.

Why YouTube Is the Perfect Secondary Channel

We went from spending $0 on YouTube ads to generating $779,335 in just 6 months—all from cold traffic. Now, there are months when YouTube outperforms Facebook in spend and CPA. Here are two key reasons why we love YouTube ads:

YouTube Is a Shopping Platform

YouTube isn’t just for entertainment; it’s a trusted shopping platform:

• 80% of shoppers say they use YouTube in buying decisions.
• Access to all of Google’s user data makes it the biggest customer pool on the planet.
• One-third of shoppers have purchased products they discovered on YouTube.

You’re Already 90% of the Way to Profitable YouTube Ads

If you’re already running Facebook ads, you’re closer to YouTube success than you realize. By making slight modifications to your existing creative and setting up your campaigns correctly, you can tap into this hugely profitable platform. As a free bonus, this course includes our YouTube Kickstart Blueprint to help you bridge the gap to your first successful campaign.

Success Stories: Scaling YouTube Ads to 70 Million Views

We helped William Painter scale their YouTube ads to 70 million views. With our proven creative formulas and campaigns, you can achieve remarkable growth too!

✅ PROOF OF COURSE: 12.3 GB

Course Curriculum: What You’ll Learn in Smart Google Traffic

Smart Google Traffic includes 11 training modules with over 75 easy-to-follow tutorial videos and a 6-hour YouTube Masterclass taught by Google Premier Partner Brett Curry. You’ll learn how to build a diversified traffic system for any e-commerce business using Google Search, Display Network, Shopping, and YouTube ads.

Session 1: Setting Up Shop & Building Your Ad Accounts

• Why Google Ads? Building the Proper Framework
• Shopping Funnels
• Fueled by Data & Insights
• Google Analytics Setup & Enabling Remarketing Lists
• Building Remarketing Lists, Setting Goals & Understanding Attribution
• Connecting AdWords & Google Analytics
• Setting Up Google Merchant Center
• YouTube Channel Setup

Session 2: The Google Display Network—Art, Science & Structure

• Display Remarketing Setup
• The Abandoned Cart Remarketing Sequence
• The Top 4 Remarketing Campaigns You’ll Need
• Display Remarketing Bidding Strategies
• 4 Steps to Killer Display Ads
• Campaign Creation & Responsive Ads
• Measuring Success on GDN

Session 3: Brand Search with Google Ads

• Why Branded Search Campaigns?
• Google Ads Account & Campaign Structure
• Keyword Research & Match Types
• Creating Great Search Ads
• Search Ad Campaign Creation
• Audience Targeting

Session 4: Google Shopping Campaigns

• Google Shopping Overview
• Product Feed Tips: Parts 1 & 2
• Google Merchant Center & Feed Diagnostics
• Google Shopping Campaign Creation
• Google Shopping RLSA Campaign Creation
• Measuring Success with Google Shopping

Session 5: YouTube Remarketing Ads

• Introduction to YouTube Advertising
• YouTube TrueView Ads
• Creating Killer Video Ads
• YouTube Top Audiences
• Creating YouTube Remarketing Campaigns
• Measuring Success with YouTube

Bonus: YouTube Masterclass

This course includes a 6-hour YouTube Masterclass packed with creative templates and campaign blueprints our students have used to scale their video ads to 70 million views!

Session 6: Foundation & Structure for Success

• Understanding TrueView Ads
• Conversion Paths & Shopping Funnels
• Attribution Models & Cross-Channel Issues
• Setting Up Your Google Ads Account
• Google Ads Custom Columns
• Building Video Viewers Lists

Session 7: Crafting the Perfect YouTube Ads

• 7 Tips for Killer YouTube Ads
• What, Who, How
• Testimonial Sandwich
• Story Principles
• The Story & The Glory
• The Pitchman Demo
• 7 Conversion Killers
• 7 Resources

Session 8: Audience Targeting

• In-Market Audiences
• Custom Intent Audiences
• Affinity Audiences
• Custom Affinity Audiences
• Life Events
• Keyword Targeting & Placements
• “And” Targeting vs. “Or” Targeting

Session 9: Bids & Budgets

• In-Market Campaign
• Creating Your First Ad
• Custom Intent Campaign
• Affinity Campaign

Session 10: Campaign Management & Optimization

• Custom Intent Clarification
• Keyword Campaign
• Placement Campaigns
• Frequency Caps
• How the Bidder Works
• Optimization Basics
• Key Metrics to Measure
• Keys to Growth: New Videos & Audiences
• Watch Audience Insights

Session 11: Completing Your YouTube Funnel

• Video Viewer Audiences
• Video Viewer Campaign
• Remarketing Campaigns: TrueView for Shopping
• Target Video Viewers in Search & Shopping
• Encourage Repeat Purchases

Meet Your Instructor: Brett Curry, CEO of OMG Commerce

Brett Curry is passionate about helping e-commerce companies grow through creative marketing efforts. As the CEO of OMG Commerce, Brett has played a key role in the growth of some of the fastest-growing e-commerce companies, including BOOM! by Cindy Joseph, Native Deodorant, and Smarty Pants Vitamins. He is a repeat presenter at top industry events like Traffic & Conversion Summit, IRCE, and more. Brett also hosts the eCommerce Evolution podcast, focusing on accelerating growth for e-commerce businesses.

Is Smart Google Traffic Right for You?

“Should I join Smart Google Traffic?”

This training is for anyone who wants to learn how to create and scale Google and YouTube ads for e-commerce.

E-Commerce Businesses

While anyone can learn the fundamentals of Google Ads in this course, many of the campaign examples and creative formulas included have been tested specifically for e-commerce brands.

All Team Sizes

Whether you’re a do-it-yourself business owner or run a $125 million e-commerce store with 100+ employees, this course is the most effective way to launch Google Ads for your brand.

All Skill Levels

From agency owners looking to sharpen their skills to newcomers with no previous experience, this course teaches anyone how to produce profitable ad campaigns consistently.

All Budgets

You don’t need to spend hundreds of dollars a day to see positive returns. Google Ads are designed to scale with any budget, and you’ll learn how to optimize every campaign to ensure it scales profitably.

Bonus: YouTube Kickstart Blueprint

As a free bonus, you’ll receive the YouTube Kickstart Blueprint, featuring 13 training videos on how to launch, manage, and optimize your first YouTube campaign. You’ll get step-by-step instructions to tweak your best Facebook video ads for success on YouTube.

• Easily Scale Your Facebook Ads onto YouTube
• Optimize Your Existing Ad Creative for YouTube
• Copy Proven Video Ad Templates
• Set Up Your YouTube Ads Account for Success
• Build Out Your TrueView Campaign from Start to Finish
• Track the Right Metrics for Troubleshooting & Optimization

Conclusion

Grow any e-commerce business with the incredible power and reach of Google Ads. With Smart Google Traffic 2023, you’ll learn how to create omnichannel ad campaigns across Google Search, Display Network, Shopping, and YouTube ads. This comprehensive course empowers you to:

• Master the Google Display Network with insights from Brett Curry, CEO of a top Google ad agency.
• Strengthen Your Ads Strategy using Google Search to create powerful retargeting campaigns and increase visibility.
• Build High-ROI Shopping Funnels with Google Shopping Ads to generate easy sales for e-commerce brands.
• Unlock YouTube Video Ads through a 6-hour masterclass packed with creative templates and campaign blueprints.
• Diversify Your Traffic System and become one of the few full-stack media buyers who can scale ad campaigns beyond Facebook to Google and YouTube.

Join over 30,000 business owners, digital marketers, and students worldwide who trust Smart Marketer. Don’t miss this opportunity to elevate your marketing strategies and protect your brand with a diversified, omnichannel approach.

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