Ben Amos – Online Video Strategy Blueprint: Transform Your Video Production Business

The Strategic Evolution in Business Video Production

The landscape of video production for business has fundamentally transformed in today’s digital marketplace. As video creators, we face a critical challenge: producing beautiful videos that ultimately fail to deliver measurable results for clients.

Are you frustrated with:

• Creating high-quality videos that gain no traction?
• Watching your client’s investment yield minimal returns?
• Lacking a systematic approach to video strategy that delivers consistent results?

It’s time for a paradigm shift in how we approach business video production. The future belongs to producers who understand that our true value lies not just in creative execution, but in delivering strategic solutions that directly impact our clients’ business growth.

Introducing The Online Video Strategy Blueprint

The Online Video Strategy Blueprint is a comprehensive framework developed by Ben Amos, a renowned video strategist with over 10 years of experience. This blueprint transforms how you approach client video projects, positioning you as a strategic partner rather than just a technical service provider.

What You’ll Master in This Course:

The course delivers a complete system for developing and implementing effective online video strategies through:

• 35 in-depth lessons across 8 comprehensive modules
• Bi-monthly live Q&A group coaching sessions for ongoing support
• Professional templates, checklists, and frameworks ready for immediate implementation
• A proven million-dollar strategy that has generated over $1M in revenue

This isn’t theoretical—it’s the exact framework used by Ben’s own successful video strategy agency to transform client businesses and establish long-term, high-value relationships.

Why Strategy-First Video Production Is Essential

Today’s digital landscape demands more than just technical skill. By positioning yourself as a video strategist, you’ll:

• Attract higher-quality clients seeking results, not just deliverables
• Command premium pricing for your strategic expertise
• Build recurring revenue streams through ongoing strategic partnerships
• Deliver measurable business impact that keeps clients returning

About Ben Amos: Your Guide to Strategic Video Marketing

Ben Amos is a recognized authority in online video strategy with credentials that include:

• Founder and CEO of Innovate Media, an award-winning video strategy agency in Queensland, Australia
• Host of the popular Engage Video Marketing Podcast
• Creator of the Online Video Strategy Blueprint methodology
• International speaker and educator on strategic video marketing
• Trusted advisor to brands across Australia and worldwide

Beyond his professional accomplishments, Ben is a dedicated father of two and an avid outdoorsman who enjoys the beautiful beaches of Australia’s Sunshine Coast.

The Online Video Strategy Blueprint Course Structure

Introduction Module: Foundation of Strategic Video Production

• Understanding today’s video marketing landscape
• Differentiating between strategy and tactics
• The 7 critical elements for effective online video

Module 1: Audience – The Starting Point of All Effective Strategy

• Developing detailed customer avatars
• Mapping the customer acquisition cycle
• Understanding the conversion funnel
• Research tools and tactics for audience insights

Module 2: Goals – Aligning Video with Business Objectives

• Conducting comprehensive marketing needs analysis
• Strategic goal setting mapped to customer journey stages

Module 3: Content – Strategic Approach to Video Creation

• Systematic content planning processes
• Brand positioning through strategic content
• Driving social engagement with targeted video
• Conversion-focused video content strategies
• Customer delight and retention content approaches
• Real-world case studies and examples

Module 4: Distribution – Maximizing Video Reach and Impact

• Platform-specific distribution strategies:
  • YouTube distribution tactics and optimization
  • Facebook video implementation strategies
  • Instagram video content approaches
  • LinkedIn video business strategies
• Paid amplification techniques for broader reach

Module 5: Optimization – Ensuring Your Videos Get Found

• Platform-specific SEO and optimization tactics
• YouTube SEO best practices
• Social media optimization techniques

Module 6: Metrics – Measuring What Matters

• Identifying relevant KPIs for different video types
• Understanding platform analytics
• Reporting frameworks for clients

Module 7: Production – Strategy-Informed Creation

• Adopting a strategy-first production mindset
• Production decisions guided by strategic objectives

Module 8: The Business of Video Strategy – Implementation and Growth

• Video strategy business models
• Creating compelling video strategy plans
• The One Page Video Strategy Canvas
• Next steps for implementation

Who Benefits From The Online Video Strategy Blueprint?

Video Producers

Individual creators working directly with clients on video content for websites and social platforms who want to elevate their service offering.

Production Companies

Multi-person teams focused on brand video content, either working alongside agencies or directly with clients, seeking to differentiate their services.

Marketing Agencies

Agencies looking to enhance their video marketing capabilities and deliver more strategic, results-driven video content within integrated campaigns.

CONCLUSION: Transform Your Video Production Business

The Ben Amos Online Video Strategy Blueprint provides the comprehensive framework, tools, and expertise you need to evolve from a technical service provider to a strategic business partner. By mastering the seven elements of effective video strategy, you’ll position yourself at the forefront of the industry, commanding higher rates, building lasting client relationships, and delivering measurable results that drive real business growth.

Stop creating videos that go nowhere. Start implementing strategic video marketing that transforms businesses—including your own.