Expert-Led Seminar Highlights

• Advanced AdWords Automation Techniques with Frederick Vallaeys (Former Google AdWords Evangelist) – Learn proven automation scripts that increase efficiency while maintaining strategic control
• Conversion Rate Optimization & Persuasion Psychology with Ton Wesseling & Bart Schutz – Discover the scientifically-validated psychological principles that drive higher conversion rates

Award-Winning PPC Case Studies (30-Minutes Each)

Shopping Campaign Optimization

1. Strategic Shopping Peak Management – Kristina Baus (Performics UK) shares data-driven approaches for maximizing ROI during cyber weekends and seasonal shopping periods
2. Shopping Campaign Restructuring for Cost Reduction – Helena Clark (Periscopix) demonstrates how a strategic account reorganization cut brand CPC costs by 50%
3. Bing Ads & Future Search Trends – Florian Bouchaud (Microsoft) provides exclusive insights into shopping campaign developments and emerging search marketing opportunities

Competitive Market Strategies

4. Conquering High-Competition Markets – Matt Umbro (Hanapin Marketing) reveals his complete methodology for achieving success despite high costs through realistic expectations and comprehensive strategy

Automation & Advanced Techniques

5. Essential AdWords Scripts for Performance Improvement – Frederick Vallaeys (Optmyzr) demonstrates time-saving automation techniques with real implementation guidance (3rd MOST VOTED CASE)
6. Maximizing Ad Customizers – Martin Röttgerding (Bloofusion) explores advanced customization strategies from localized ads to complex solutions (2nd MOST VOTED CASE)

Conversion Rate Optimization

7. E-commerce CRO Best Practices – Viljo Vabrit (ConversionXL) presents three revenue-boosting case studies with actionable testing methodologies
8. Psychological Optimization for Landing Pages – Bart Schutz (Online Dialogue) reveals proven psychological principles that significantly increase conversion rates (1st MOST VOTED CASE)

Remarketing & Account Structure

9. Advanced Search Remarketing Techniques – Rob Beirne & Zoran Selinger (Wolfgang Digital) demonstrate how Analytics list integration can quadruple conversion rates
10. Strategic Ad Testing for Account Structure – Brad Geddes (adAlysis) shares data-backed methods for determining optimal campaign granularity

Emerging Platforms

11. Pinterest Ads for E-commerce Growth – JD Prater (Hanapin Marketing) presents a real-world case study achieving 1042% revenue increase through promoted pins

Additional Value Content

• Expert Panel Discussion – Hear industry leaders debate current and future PPC trends
• ADWEXP SEM Award 2016 – Witness the recognition of exceptional search marketing achievements

What You’ll Learn: Measurable Results & Strategies

Immediate Implementation Benefits:

• Reduce AdWords costs by 50% through strategic restructuring
• 4x conversion rate improvement with advanced remarketing
• 1000%+ revenue growth on alternative platforms
• Time-saving automation scripts for daily campaign management
• Psychology-based optimization for higher conversion rates

Strategic Knowledge Areas:

• Shopping campaign optimization for seasonal peaks
• Competitive market penetration strategies
• Multi-platform PPC diversification
• Account structure optimization methodologies
• Advanced remarketing implementation

Who Should Watch This Collection

Ideal for PPC Professionals:

• Google Ads specialists seeking advanced optimization techniques
• E-commerce marketers wanting measurable revenue growth
• Agency professionals needing proven case study methodologies
• In-house marketing teams requiring cost-effective strategies
• Digital marketing consultants building expertise credentials

Technical Requirements & Access

• Complete video recordings from both conference days
• High-quality audio/video for optimal learning experience
• Searchable content organized by topic and speaker
• Downloadable resources mentioned in presentations

Why This Resource Delivers Exceptional Value

This collection represents the most comprehensive AdWords optimization resource from ADworld Experience 2016, featuring:

• 20 real-world case studies with documented results
• Step-by-step implementation guidance from certified industry experts
• Award-winning strategies voted by PPC professionals
• Diverse optimization approaches applicable to businesses of all sizes
• Advanced techniques not found in standard AdWords documentation

Conclusion: Transform Your AdWords Performance

The ADworld Experience 2016 – 20 AdWords Optimization Real Case Stories collection provides proven, actionable PPC strategies that deliver measurable results. By implementing these expert-tested techniques, advertisers can significantly improve campaign performance, reduce wasted ad spend, and achieve higher ROI across both standard and shopping campaigns. This comprehensive resource stands apart through its focus on real-world implementation, documented results, and strategies vetted by industry leaders.