The Lead Generation Blueprint – Ryan Wegner

The Complete Step-By-Step Guide to Starting a Lead Generation Business & Escaping The 9-5

First things first, watch this video!

Welcome to The Lead Generation Blueprint!

In this program, I explain in detail the methods I’ve used to sign over 10 lead generation clients, providing myself & my family with a very comfortable income and allowing my partner Suzie & I to quit our full-time jobs & travel the world.

This is a step-by-step guide, teaching you how to fire your boss and escape the 9-5 in less than 60 days. There isn’t a single piece of fluff in the program – every video has its place. These methods are tried & tested by myself and anything I’ve found to be ineffective has been left out.

I built my business without any kind of formal education, while working a job for 15 hours a day and reaching out to potential clients on my breaks. There are no excuses. There is absolutely nothing stopping you from implementing these techniques to grow and scale a successful, six-figure lead generation business.

Course Curriculum

Module 1: Introduction

• Welcome To The Course! (2:24)
• Introduction To The Business Model (7:43)
• This Is Not For F**king Slackers (2:31)

Things You Need To Know

• The Two Ultimate Assets When Building Your Business (6:50)
• The Importance Of The Follow-Up (5:21)
• Should I Be Using Retainers? (3:23)
• Packages, Proposals & Websites (5:33)
• How To Price Your Services (9:01)

Prospecting

• The BEST Niches To Go After (5:10)
• Where To Find Potential Clients (5:48)
• How To Properly Qualify Prospects (4:15)
• The Ultimate Way To Find Potential Clients FAST (Prospecting On Steroids) (9:12)

Contacting The Prospects

• The Most Effective Ways To Contact Clients (1:41)
• How To Properly Cold Call (7:04)
• The Ultimate Email Strategy (3:04)
• Facebook & Instagram DMs (2:11)

The Meeting

• Meeting Strategy Overview (3:06)
• Learning About The Business (Important Things To Ask) (5:57)
• Emotional Selling (3:35)
• WOW-ing The Prospect (My Presentation) (9:25)
• Closing The Deal (4:46)

Building Your Funnel

• Lead Generation Funnel Overview (5:38)
• Creating The Funnel (3:31)
• Things You Must Have On Your Pages (19:07)
• Why A Landing Page Might Not Convert (8:33)
• How To Automate Delivery Of Leads To Your Client (6:19)

Facebook Ads

• Facebook Ads Overview (2:33)
• Campaign, Ad Set, Ad (1:50)
• Which Marketing Objective Do I Choose? (5:43)
• Targeting & Budget (8:49)
• How To Create An Advert (8:30)
• The Facebook Pixel & How To Set It Up (3:36)
• Custom Audiences & Retargeting (5:23)
• Lookalike Audiences (3:01)
• How To Analyse/Optimise Your Ads (7:16)
• How To Guarantee A Low Cost-Per-Click (6:14)
• Scaling Campaigns (3:34)
• How To Get Access To Your Clients Ad Accounts (4:42)

Wrapping Things Up

• A Step-By-Step Plan To Scaling Your Business (8:21)
• Affiliate Program (40% Commission) (1:14)
• 5 Done-For-You Funnels (2:32)

BONUS MODULE: The Ultimate Cold Email Strategy

• How To Kill It With Cold Email (4:14)
• The Benefits Of Cold Email (1:36)
• How Many Emails Should I Send Each Day? (2:56)
• Subject Lines To Get 70% Open Rates (3:22)
• How To Make Your Emails Stand Out (2:58)
• How To Avoid Ending Up In The Spam Folder (3:57)
• Creating A Nice Custom Signature That Creates Authority (4:06)
• The Best Follow-Up Strategy (3:52)
• The Easiest Way To Get Cold Email Leads (7:39)
• How To Get Access To MILLIONS Of Email Addresses (4:28)
• My Favourite Tool For Automating Cold Email Outreach (7:40)
• How To Schedule A Week’s Worth Of Emails In 20 Minutes (7:40)
• My Tried & Tested Cold Email Templates

Resources

• Software
• Meeting Presentation Template
• Independent Contractor Agreement
• Spam Trigger Words Cheat Sheet