Fraser Cottrell – The Ad Creative Course: Master Performance Creative That Converts

About Fraser Cottrell’s Ad Creative Mastery Program

Fraser Cottrell – The Ad Creative Course is a comprehensive training program designed by performance creative experts who have generated millions in revenue for leading direct-to-consumer brands. This ad creative course combines proven frameworks, real-world experience, and actionable strategies to help businesses create high-converting advertisements that drive measurable results.

Why Choose Fraser Cottrell’s Ad Creative Course?

Creative is Your Most Powerful Targeting Tool

In today’s competitive digital landscape, creative is your targeting. The right ad creative doesn’t just capture attention—it becomes the primary driver of customer engagement and revenue growth. Fraser Cottrell’s ad creative course teaches you how to leverage creative as your most effective targeting mechanism.

Comprehensive Coverage Beyond Basic UGC

Unlike other ad creative courses that focus solely on user-generated content, Fraser Cottrell’s program covers the complete spectrum of performance creative:

• User-generated content (UGC) ads
• High-production video advertisements
• Static ad creation
• Creative strategy development
• Performance testing methodologies

Meet Your Expert Instructor: Fraser Cottrell

Proven Track Record in Performance Creative

Fraser Cottrell brings unparalleled expertise as Co-Founder of Fraggell & Creative OS. With years of experience in performance creative, Fraser and his team at Fraggell work with some of the world’s largest DTC brands, helping them scale revenue through strategic ad creative optimization.

Real-World Results and Recognition

• 500+ ads produced monthly for enterprise clients
• Creator of Creative OS, a static creation software helping e-commerce founders and agencies create converting image ads in seconds
• Proven track record of generating millions in revenue for clients through performance creative strategies

Who Benefits From The Ad Creative Course

Solo Brand Owner

Doing things on your own is hard. With a limited budget, it’s impossible to outsource. So it’s time to learn proven creative strategies yourself to compete effectively without breaking your budget.

In-house Teams

Everyone can get better at what they already do. This course is perfect for those that might need a little help to get to the next level of creative performance and efficiency.

Agencies

Are you looking to add ad creative to your service offering or up-skill your creative team? This could be the perfect move to help you scale your agency and deliver more value to clients.

The Fraggell Framework: Create Ads That Drive Revenue

The Proper Way to Make Ads

The frameworks and processes I’ll be teaching you are the same as those my team uses at Fraggell to generate millions in revenue for our clients. These aren’t theoretical concepts but battle-tested approaches.

Evidence-Based Creative Education

Believe it or not, most people who make courses have never done the thing they are teaching you. They record the videos in Loom and hope for the best. This is not the case here. My team and I at Fraggell make over 500 ads a month. We know what we’re doing, and we’ll show you exactly how we do it.

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Comprehensive Curriculum: From Strategy to Optimization

Creative Strategy

How to come up with endless creative ideas and put them into action to push customers to purchase. Learn to develop consistent creative directions that build brand recognition while driving performance.

Pre-Production

Fail to prepare, prepare to fail. This module is all about making your project ready for production, including:

• Creative brief development
• Resource planning
• Timeline management
• Budget optimization

Production

Let’s make some creative – from casting UGC creators to filming high-production videos. Master the technical aspects of content creation across multiple formats and production levels.

Post-Production

What’s the best software to edit with? How do you even piece together a video? Learn professional editing techniques that enhance message clarity and drive conversions.

Creative Testing

Let’s get these ads live. What’s the best way to get the data you need to make the right choices? Develop systematic testing frameworks that eliminate guesswork.

Data Review

Now we have all this data – what do you do with it and how can it help you make better ads? Translate performance metrics into actionable creative insights that continuously improve results.

The Fraser Cottrell Advantage: Why This Course Stands Out

Proven Frameworks from Active Practitioners

Unlike theoretical ad creative courses, Fraser Cottrell’s program teaches the exact frameworks and processes used by Fraggell to generate millions in revenue for clients. Every strategy is battle-tested in real-world campaigns.

Active Industry Experience

Fraser Cottrell and his team aren’t just course creators—they’re active practitioners who create 500+ ads monthly for enterprise clients. This ad creative course comes from someone who lives and breathes performance creative daily.

Comprehensive Learning Approach

From creative strategy to data analysis, this course covers every aspect of successful ad creative development, ensuring you have the complete skillset needed for advertising success.

Course Benefits and Learning Outcomes

By completing Fraser Cottrell – The Ad Creative Course, you’ll gain:

• Expert-level creative strategy skills for developing high-converting ad campaigns
• Professional production techniques for creating compelling video and static advertisements
• Data-driven optimization methods for improving ad performance
• Industry-proven frameworks used by successful performance creative agencies
• Comprehensive understanding of the complete ad creative lifecycle

Conclusion

Fraser Cottrell – The Ad Creative Course represents the definitive training program for mastering performance creative in today’s competitive digital marketplace. Unlike generic ad creative courses, this program is taught by active industry professionals who generate real results for enterprise clients daily.

The course’s comprehensive curriculum, covering everything from creative strategy to data analysis, ensures you’ll develop the complete skillset needed for advertising success. Whether you’re a solo brand owner, in-house marketing team, or digital agency, Fraser’s proven frameworks will transform your approach to ad creative and drive measurable revenue growth.

With Fraser Cottrell’s expertise, real-world experience, and commitment to teaching battle-tested strategies, this ad creative course stands as the premier choice for serious marketers ready to master the art and science of performance creative.

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