Axel Ragnarsson – Off-Market Multifamily Deals in Six Weeks or Less

Introduction to Off-Market Multifamily Deals

Unlock the secrets to acquiring multifamily properties without competing with other buyers through Axel Ragnarsson’s comprehensive course, “Off-Market Multifamily Deals in Six Weeks or Less.” Learn to build your own deal flow and rapidly expand your real estate portfolio.

NO MORE COMPETING WITH OTHER BUYERS OR HOPING BROKERS WILL SEND YOU DEALS…

RAPIDLY GROW YOUR MULTIFAMILY PORTFOLIO BY BUILDING YOUR OWN OFF-MARKET DEAL FLOW

What Is “Axel Ragnarsson – Off-Market Multifamily Deals in Six Weeks or Less”?

“Axel Ragnarsson – Off-Market Multifamily Deals in Six Weeks or Less” is a comprehensive course designed to teach real estate investors how to efficiently find and secure multifamily property deals directly from sellers, without going through traditional market listings. The course aims to equip participants with the skills needed to build a pipeline of off-market opportunities and negotiate deals below market value.

Throughout the six-week program, students learn various strategies for identifying and engaging potential sellers, creating effective marketing materials, and using data-driven techniques to pinpoint promising properties. The course covers critical aspects such as developing acquisition criteria, understanding direct marketing techniques, leveraging personal and digital networking, and employing advanced negotiation tactics.

Key components of the course include:

• Building a credible business presence to attract brokers and sellers.
• Detailed marketing and prospecting strategies.
• Using Customer Relationship Management (CRM) tools to manage leads and follow up effectively.
• Structuring compelling offers and mastering negotiation to close deals.

This program is structured to provide both foundational knowledge and practical tools, including templates for direct mail, email outreach, and scripts for cold calling, which are integral to securing off-market deals

What You Will Learn From “Axel Ragnarsson – Off-Market Multifamily Deals in Six Weeks or Less”?

WHAT’S INCLUDED WITH YOUR PURCHASE?

50+ Lessons & exclusive downloads, discounts, and perks including:

BUILDING THE FOUNDATION OF YOUR BUSINESS

Build a professional business and learn how to choose a company name, build a logo, and create your credibility kit

DEVELOPING YOUR CRITERIA AND SELLER LISTS

Define the properties you want to pursue, learn where to buy lists, and how to get the most out of your them

DIRECT MARKETING STRATEGIES AND TACTICS

Learn the different strategies and tactics to get you in front of the right sellers at the right times to increase your likelihood of buying great deals

BUILDING A NETWORK OF DEAL-FINDERS

Learn how to cultivate effective relationships with individuals such as brokers, investors, and other service providers to create an active pipeline of deals

SYSTEMS TO HIT THE GROUND RUNNING

Find out how to get the most out of your CRM, nurture relationships in your network, and effectively follow up

OUTSOURCING ACQUISITIONS

Discover the common tasks that are delegated to others when building a pipeline of deals

PRESENTING COMPELLING OFFERS

Craft offers that speak to and address specific seller issues and increase your likelihood of securing discounted deals

NEGOTIATION BEST PRACTICES

Learn the proven-to-work tactics that can lead you to negotiate better deals with sellers

COURSE CURRICULUM:

Week 1: Building the Foundation of Your Multifamily Business

• Lesson 1: Brainstorming and Selecting a Company Name (00:03:45)
• Lesson 2: Creating a Simple Logo/Brand (00:02:59)
• Lesson 3: Developing a Streamlined Company Website (00:06:57)
• Lesson 4: Building The Framework of Your “Credibility Kit” (00:09:05)
• Lesson 5: Final Logistical Steps (00:03:36)

Week 2: Developing Your Criteria, Finding Great Data, and the “Big Concepts”

• Lesson 1: Developing Your Acquisition Criteria (00:14:48)
• Lesson 2: The Importance of Being Able To Identify a Good Deal It Comes Across Your Desk (00:10:32)
• Lesson 3: How To Create and Buy Your Data List (00:10:48)
• Lesson 4: Specialty/Niche Data Lists and How They Can Be Useful (00:07:46)
• Lesson 5: Scrubbing Your List, Cracking Corporate Entities, and Skip Tracing Your Records (00:08:59)
• Lesson 6: The Multifamily Off-Market Deal Equation and The Basic Marketing/Prospecting Funnel (00:16:48)

Week 3: Understanding the Primary Marketing/Prospecting Strategies

• Lesson 1: Introduction to Marketing/Prospecting Strategies (00:01:19)
• Lesson 2: My 4 Fundamental Rules of Direct-to-Seller Outreach (00:14:29)
• Lesson 3: Scaling Your Business With Direct Mail Marketing (00:11:01)
• Lesson 4: Personalize Your Outreach with Email Prospecting (00:12:15)
• Lesson 5: Getting On The Phone and Cold Calling Owners (00:04:45)
• Lesson 6: Prospecting To Owners Who List Their Apartments For Rent (00:03:13)
• Lesson 7: My Opinion on Mass SMS and Ringless Voicemail (00:07:08)

Week 4: How to STAND OUT to Sellers + The Specialized Marketing/Prospecting Tactics

• Lesson 1: Introduction To The Specialized Tactics Investors Should Leverage (00:01:16)
• Lesson 2: The Importance of Creating Your Super List (00:01:42)
• Lesson 3: Specialized Direct Mail Tactic You Can Use To STAND OUT To Sellers (00:34:41)
• Lesson 4: How To Crush It With Email Prospecting + Email Marketing Tactics (00:25:49)
• Lesson 5: Exactly How You Can Start Messaging For-Rent Ads (00:03:06)
• Lesson 6: Simple But EFFECTIVE Tactics You Can Use To Highly Personalize Emails To Sellers (00:11:23)
• Lesson 7: Cold Calling Tactics You Can Use To Increase Your Conversation Quality (00:04:01)
• Lesson 8: The “First Call Framework” You Can Use When Speaking With Sellers (00:05:36)
• Lesson 9: Building Rapport With Sellers and “If/Then” Rapport Building Guides (00:10:14)

Week 5: Building Incredible Relationships with Brokers, Investors, and Deal-Finders

• Lesson 1: Introduction to Partnerships and Networking With Brokers, Deal-Finders, and Other Investors (00:02:05)
• Lesson 2: Leveraging Groups and Becoming “Omnipresent” In Your Market (00:05:22)
• Lesson 3: Reaching Out and Building Relationships With Brokers (00:15:38)
• Lesson 4: Wholesalers Aren’t Only Finding Single-Family Deals! (00:06:36)
• Lesson 5: Building Relationships and Establishing Referral Agreements with Other Investors (00:07:05)
• Lesson 6: Service Providers Can Be Great Deal-Finders! (00:18:50)
• Lesson 7: Developing Your Brand and Getting Active on Social Media (00:11:17)
• Lesson 8: Simple Ways You Can Compensate Deal-Finders (00:07:50)
• Lesson 9: The Concept of “Lifetime Value” and Its Importance Within The Real Estate Business (00:11:26)
• Lesson 10: How Multifamily Investors Can Build Great Relationships with Brokers- Interview with Top FL Broker Beau Beery (00:34:46)
• Lesson 11: Unique Ways to Find Deals on the MLS (00:07:19)

Week 6: Using CRMs, Standard Follow-Up Processes, and Tracking Sales Metrics

• Lesson 1: Introduction to CRMs, Prospecting and Follow-Up Processes, and Sales Metrics (00:01:45)
• Lesson 2: Speed is Separation… Why You Need To Respond To Sellers Quickly (00:06:45)
• Lesson 3: Which CRM is Right For You? (00:14:50)
• Lesson 4: Standardized Prospecting/Marketing Processes, When First Reaching Out To a List (00:07:30)
• Lesson 5: Standardized Follow-Up Processes (Post-Contact With a Seller) (00:13:32)
• Lesson 6: Which Sales/Marketing Metrics You Should Track (00:14:49)
• Lesson 7: A Walkthrough of RESimpli with the CEO of RESimpli, Sharad Mehta (00:33:30)

Bonus Section: The Plug and Play Marketing/Prospecting Systems for Different Budgets

• Lesson 1: The Plug and Play Systems For Investors With a Small Budget ($0 – $1k per month) (00:14:07)
• Lesson 2: The Plug and Play Systems For Investors With a Moderate Budget ($1k – $5k per month) (00:15:04)
• Lesson 3: The Plug and Play Systems For Investors With a High Budget ($5k+ per month) (00:16:13)

Bonus Section: Outsourcing Acquisitions to VAs, Interns, and Part-Time Employees

• Lesson 1: Tasks You Can Immediately Outsource and Get Off Your Plate (00:05:15)
• Lesson 2: How To Delegate and Train Interns/VAs/Part Time Employees (00:08:58)
• Lesson 3: How To Incentivize and Compensate Your In-House Deal Finder (00:05:31)
• Lesson 4: A Walkthrough of The Best Source of VA Talent, Onlinejobs.ph (00:03:55)

Bonus Section: Making Multiple Offers and Negotiation Best Practices

• Lesson 1: How The Terms in Your Offers Can Speak To Seller Pain Points (00:06:59)
• Lesson 2: Making Multiple Offers To Sellers To Gauge Their Motivations (00:07:56)
• Lesson 3: 5 Negotiation Tactics You Can Use When Negotiating With Sellers (00:06:22)

… AND MUCH MORE!

Plus you’ll also get the following exclusive materials:

• DIRECT MAIL TEMPLATES
  Establish credibility and close more deals with our direct-to-seller templates
• COLD CALLING SCRIPTS
  Scripts, tips, and guidance to conquer your fears when cold calling owners
• NEWSLETTER TEMPLATE 
  Built-from-scratch design to help you network at scale 
• EMAIL TEMPLATES
  Increase your response rates using our follow-up email templates
• IF/THEN CHEAT SHEET
  Learn exactly what to say when you receive objections from sellers
• SALES METRICS SHEET
  Track the success of your marketing and prospecting campaigns

INVESTING IN YOUR KNOWLEDGE AND SKILLS WILL GIVE YOU THE BEST RETURN ON INVESTMENT!

To illustrate the incredible value that comes with buying a multifamily property at below-market value, let me share a couple of deals we’ve done in our business.

In late 2021, a member of our team contacted the owner of a 24-unit multifamily portfolio in our local market. After sending four prospecting emails, we received a phone call from the owner who wanted to know more about who we are, what we do, and what we could offer.

While the timing wasn’t right, we followed up for 7+ months, finally agreeing to a price of $1.9M for the portfolio. We invested $200k into unit renovations, increased NOI, and the property appraised for $3.1M just 12 months later – creating over $1M in equity for us and our investors (after closing costs)!

Even if you’re pursuing smaller deals, the value in buying discounted deals cannot be overstated. In early 2022, we conducted a direct mail marketing campaign to a data list of smaller buildings (3-4 unit properties). We connected with the long-term owner of a triplex, in excellent physical condition, located in a prime neighborhood. We negotiated a price of $372k and when we refinanced the property six months later, it appraised at $515k (with no money spent on renovations) – not bad for just a $3,500 direct mail marketing campaign! After closing costs, we acquired a property with over $100k in equity.

If this course gives you the skills and knowledge to buy just one deal like this, you’ll realize a 200X+ return on investment.

Our business has used the strategies, tactics, and templates in this course to acquire over 40 multifamily properties (ranging from 3-80 units in size) over the last 3 years – this works.

THIS STEP-BY-STEP COURSE IS AVAILABLE TODAY

How To Build a Robust Pipeline of Off-Market Deals in Six Weeks or Less

• Master the acquisition process from start to finish
• Expand your versatility in the real estate industry
• Learn the exact tactics, scripts, and templates you need to use to create the best results
• Learn the high-level strategies you can use to fill your pipeline with leads

Who Is The “Axel Ragnarsson – Off-Market Multifamily Deals in Six Weeks or Less” FOR?

The course “Axel Ragnarsson – Off-Market Multifamily Deals in Six Weeks or Less” is designed primarily for both new and experienced multifamily investors who are eager to expand their portfolios through off-market deals. It’s particularly suited for those looking to bypass traditional market listings and engage directly with property sellers to negotiate purchase terms. The program is aimed at investors who want practical, actionable strategies to rapidly build a pipeline of potential deals and learn effective negotiation and marketing techniques specific to the multifamily segment.

This course caters to individuals who are ready to take an active role in their real estate investments, from developing a business foundation to mastering direct-to-seller marketing and deal acquisition. Participants will likely be those who are either looking to make their initial investment in multifamily properties or existing investors aiming to scale up their operations efficiently.

WHAT DO OTHERS SAY ABOUT THIS COURSE?

Bret L.
“While going through the course, I implemented the tactics that Axel shares and found two deals off market in just a few weeks. I am currently using his advice to get the deals under contract at a discount with the seller.”

Izaiah B.
“The course taught me exactly what verbiage I needed to use and how often I should send out my emails. The downloadable resources also directly solved my problem on ways to speak to off market owners.”

Mike S.
“I learned about the different ways to reach out to owners, tactics to increase my open rates and response rates, and the amount that I needed to be doing it to eventually see success.”

Who Is “Axel Ragnarsson”?

Axel Ragnarsson is a prominent real estate investor and entrepreneur, based in Boston, Massachusetts. He founded Aligned Real Estate Partners, focusing on acquiring multifamily properties that offer value-add opportunities through renovations and management improvements. Ragnarsson began his real estate journey while still in college, quickly scaling his investments to manage a significant portfolio of multifamily units across various U.S. markets including New Hampshire, Florida, Indiana, and Texas.

He is well-regarded for his strategic approach to real estate investment, particularly in the multifamily sector, leveraging methods such as direct-to-seller marketing and creative financing to enhance property values and maximize returns. Ragnarsson is also the host of The Multifamily Wealth Podcast, where he shares insights and strategies on real estate investment and management, helping others learn how to build and scale their real estate businesses.

FAQs About Off-Market Multifamily Deals

How can I find off-market multifamily deals?

Learn targeted strategies within Axel Ragnarsson’s course to identify and secure off-market properties efficiently.

What are the key elements of successful direct marketing?

The course covers essential tactics for effective communication and outreach, ensuring you reach the right sellers at the right time.

How important is networking in real estate?

Building a network is crucial. This course teaches you how to establish and maintain profitable relationships in the real estate sector.

Conclusion

“Off-Market Multifamily Deals in Six Weeks or Less” is your step-by-step guide to mastering the multifamily acquisition process, expanding your real estate prowess, and filling your pipeline with valuable leads. Enroll today to transform your approach to real estate investment and secure a robust portfolio of profitable deals.